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LEGO Releasing Smaller Boxes To Help Environment

As a leader in the industry, LEGO is taking a stand to help the environment by releasing smaller boxes to cut back on their carbon footprint. These new boxes will have a FSC (Forest Stewardship Council) certification “which lowers the CO2 impact of its packaging by about 10%.” You will be able to start seeing the smaller boxes this year and by 2015, all of the products will be in smaller boxes. With this change, LEGO will save about 4000 tons of cardboard which is about 18% of their current consumption. These new boxes will come from sustainable forest so less trees will have to be taken down.

How will this benefit consumers and The LEGO Group? For us consumers, we’ll have smaller boxes to carry around and stores will have more space to stock their shelves. For LEGO, the smaller boxes also affect logistics such as transportation from the factories to the stores. LEGO is also involved in other plans to lower their carbon footprint. About 25% of the emissions are from manufacturing of the bricks themselves so they’ve made plans to mold the bricks more efficiently. The company also has invested in wind energy to improve their energy consumption. By using wind, LEGO can use clean energy that is plentiful and produces no emissions.

Read more about LEGO’s stance to help the environment here.

LEGO Mold Retired After Producing 120,000,000 Bricks

If you’re wondering what a retired LEGO mold looks like after producing 120,000,000 bricks, the above image shows it. A recent picture that was posted on Reddit shows a mold that was producing red 2×3 plates in it’s last cycle of it’s life. A commenter did calculations on how long the mold lasted and suggests it’s been at work for around 7 years nonstop, minus maintenance and color changes.

120,000,000 bricks / 8 bricks per cycle = 15,000,000 cycles
15,000,000 cycles / 4 cycles per minute = 3,750,000 minutes
3,750,000 minutes / 60 minutes per hour = 62,500 hours
62,500 hours / 24 hours per day = ~2604 days
2604 days = 7.135 years

According to the Pick-A-Brick page on Shop@Homeicon, these 2×3 plates cost $0.15 each so if prices haven’t changed since the mold started production, it would’ve made LEGO around $18,000,000. As someone who has worked in the plastics industry before, the molds are the centerpiece to getting the bricks produced. Needing to be very intricate and precise, they can cost upwards of tens of thousands of dollars to make. They take a few hours to change out of the plastic injection machines and can weigh between 150-1500 kilos. If you have time, I suggest watching National Geographic’s Ultimate Factories/Megafactories of the LEGO factory in Denmark on how the bricks are created. The video talks more about the molds starting at 13:15.

LEGO City Undercover Limited Edition on Nintendo Wii U Europe

LEGO City: Undercover Limited Edition

I’m not sure how I missed this but last month Nintendo announced there will be a limited edition of LEGO City Undercover for the Wii U which will include the Chase McCain minifigure. This bundle will be a European exclusive and is set to be released on March 28. If you were in the US, you had a chance to get the minifigure last year when Target stores were selling it with preorders of the game. There’s no word yet on how much the bundle will cost.

**Via My Nintendo News**

Belkin Licensing Deal With LEGO

Today, Belkin has announced a multi-year licensing deal with The LEGO Group to make “buildable” phone cases for various mobile devices. As you may know, Belkin is a manufacturer of popular technology products and now, they get to produce accessories that promote creativity. The initial line will focus on Apple products including iPhones and iPods but will expand to other phones throughout the partnership. Read the official press release below:

Belkin to Create New Line of Cases Inspired by the iconic LEGO® brick

PLAYA VISTA, CA– February 11, 2013 – Belkin, creator of people-inspired consumer technology products, today announced a multi-year licensing partnership with The LEGO Group to create innovative and fun accessories for mobile devices.

Starting in spring 2013, Belkin will launch a variety of smartphone cases incorporating Belkin’s quality product design with LEGO® bricks for a unique “buildable” case experience. Designed for LEGO fans of all ages, the initial product line will focus on iOS devices, including the iPhone and iPod touch, with plans to expand to other platforms over the course of the partnership.

“The LEGO company is a renowned global brand, synonymous with quality, design and most importantly, fun,” said Patrick Sullivan, director of product management at Belkin. “This partnership opens up a whole new audience for Belkin and we are extremely excited to work together on a line of cases based on iconic LEGO toys that will inspire creativity and promote individuality in people of all ages.”

About Belkin
At Belkin, we make people-inspired products. With more than 200 patents, Belkin

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New York Toy Fair 2013 LEGO Set Images From YourCreativeFriends

The 2013 New York Toy Fair has kicked off and YourCreativeFriends has sent us some videos and images from various LEGO themes such as Castle, City, Legends of Chima, Lord of the Rings, Star Wars, and The Lone Ranger. YCF notes that the Marvel and DC Universe sets were strictly off-limits to any photography. Attendees to the LEGO VIP Collector’s Event received a couple of gifts including a Yoda minifigure standing on the sidewalk wearing a white “NY I Love” sweater. The other gift was a carded Darth Vader minifigure wearing a medal from the The Empire Strikes Out animated show. Check out all of YourCreativeFriends’ videos to see which set(s) you might be wanting to pick up later this year.

2013 New York Toy Fair Exclusive

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