During the final day of the 2013 San Diego Comic Con, LEGO introduced a new IP to their vast line of products. In conjunction with Cartoon Network, LEGO revealed a new line called LEGO Mixels. The line will consist of three waves of low-priced mini sets that will go along with an animated series on Cartoon Network starting in Spring 2014. Mixels were created by designers from different parts of the world that involves small creatures with various appearances from elemental surroundings as we can see in the pictures. Along with the building sets and animated TV series, there will also be a virtual mobile game that is on multi-formats and multi-platforms where people can can join anywhere, anytime. The official site for Mixels can be seen here. Below is the official press release from Cartoon Network.
ATLANTA, July 22, 2013 /PRNewswire/ — Cartoon Network and The LEGO Group announced today that they will jointly produce an unprecedented new global entertainment franchise. Launching in 2014, Mixels is the next franchise in integrated family entertainment from two of the world’s leading experts in youth engagement. The new venture will feature animated content (primarily shorts), a rich digital gaming experience, a collectible building toy concept and more.
Animated content will air on Cartoon Network and on www.cartoonnetwork.com, featuring the colorful Mixels creatures that can mix and combine with one another in creative and unpredictable storylines. A collectible portfolio of low-priced mini building sets will launch in three waves in 2014 and an