Yesterday LEGO released a press release announcing a new exclusive In-Store Birthday Party Program at the flagship Flatiron District LEGO Store. These parties are 90 minutes long and are targeted for children ages 5-14.

People can now reserve a spot on a Saturday or Sunday between June 11 and October 30. The parties can have up to 10 children at a cost of $40/child with a required $100 non-refundable deposit. Check out the full details in the press release below.

NEW YORK, June 6, 2016 /PRNewswire/ — LEGO Brand Retail, Inc. today announced a new in-store LEGO® brick-themed birthday party experience for children ages 5-14, exclusively available at the LEGO® Store: Flatiron District. Beginning today, families can reserve a Saturday or Sunday time between June 11 and October 30 to celebrate their child’s birthday. Guided by two LEGO Brick Specialists, children will take part in hands-on LEGO building activities and group challenges, and take home a LEGO-themed party favor.

Designed with a child’s desire for creative play in mind, the 90-minute parties incorporate personalized building activities, guided mini-model builds and fun competitive building challenges for a one-of-a-kind celebration. Each party features a variety of fun building prompts and unique favors including:

  • Exclusive Mini-Model Build: build and take home a mini birthday cake LEGO model, only available from the LEGO Store: Flatiron District
  • Group Play: team up to tackle building challenges, such as creating the tallest LEGO brick tower or strongest LEGO bridge
  • Free Build Time: unleash your imagination to build anything you want during free build