Tag: LEGO Ideas (CUUSOO) (Page 4 of 16)

Today, LEGO CUUSOO has posted a major update to most of their Guidelines, House Rules, and Terms of Service. The goal of these changes is a quicker turnaround during the Review Stage and LEGO can produce the products faster. Before the changes, LEGO has been fairly lenient on what they accepted as a project for submission. That will all be changed starting today.

• Brick-Based Construction Toy Projects Only – You will only be able to create projects that use standard LEGO parts.
• One Project = One LEGO Set – No more series of projects. The exception is the LEGO Minecraft theme due to contractual agreement with MOJANG.
• No Minifigure Series or “Battle Packs” – Pretty much what it says, no more minifigure projects. You will need an actual set to go with those minifigures.
• Only Use Authentic LEGO Parts – No more non-LEGO brand parts aka Mega Bloks, K’Nex.
• No Company Logos or Team Mascots – No more using other brand’s logos and/or mascots as the theme of your project.
• Please Don’t Use Our Logos – Again, pretty much what it says. No more using the LEGO logo even on the mock-ups.

There are many projects at are currently supported that violate these new rules and restrictions. LEGO states that many of the existing projects that are violating the rules won’t be considered anymore. Many of these projects will be removed in the near future. Some projects that are able to be modified to conform with the new rules will be contacted and projects that have … Continue

If you’re new to LEGO CUUSOO and wondered how a particular project goes from the idea stage to an actual product, ReBrick has recently done an article with LEGO Group Head of Community Business/Busniess Manager Daiva Naldal to explain how the process goes. After a project gets 10,000 supporters, it heads to the LEGO Jury/Review Board which consists of people from different departments:

“It consists of different people who represent different departments within The LEGO Group, to make sure that we have a decent and proper evaluation of each idea. We have LEGO Designers and people from our main markets,- like Sales and Marketing people, who will then be responsible to validate the sales potential. We also have representatives from our Brand Management Team, securing that the projects fit our Brand guidelines. And we have a close relationship to License and Legal, as well as Product Development Teams. So we get insights from all teams in order to make the final decision.”

Daiva also explains that many projects aren’t selected to become actual products not because the designers don’t like it but the company has to look at different aspects to make a decision. One aspect is to get a licence from the original IP. You may have seen that there have been a lot of projects on CUUSOO that have reached the review stage that require a license to use the particular theme.

“Sometimes we cannot not secure the partnership, sometimes it clashes with our own development projects that are in the pipeline and sometimes

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Tim Courtney has just announced the results of three LEGO CUUSOO review panels which includes projects from Winter 2012, Spring and Summer 2013 and the latest model to become an official set is the Exo Suit by Peter Reid. The Land Rover Defender 110 by Sheepo is still being evaluated and a decision has not been reached yet.

The projects that have been rejected are the Thinking with Portals, Purdue Pete, Space Troopers!, Andy/Bugdroid the Android by Google, Legend of Zelda, Mini Shop Series, Batmobile Tumbler Minifig Scale, and the League of Legends of LEGO: The Raid on Baron Nashor.

The Exo Suit is the first set chosen that does not have an IP behind it and will be available in stores in the middle of 2014. The Fall 2013 review process is already underway and the projects that are being evaluated are Female Minifigure Set, Poptropica: Dr. Hare’s Lair, FTL – Faster Than Light, The Road to Oz, ATLAS Mini Model Education Outreach, Ghostbusters, and Ghostbusters 30th Anniversary. The results of those projects will be available early 2014. Congratulations to Peter for this achievement! What do you think of LEGO’s decision of the Exo-Suit becoming an official set?

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