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Tag: The LEGO Group

The LEGO Group Continues Partnership With WWF to Reduce CO2 Emissions

A few days ago, The LEGO Group announced that it is extending their partnership with the World Wide Fund for Nature (WWF). It is an effort to reduce CO2 emissions with their manufacturing and supply chain operations by 2020. The partnership with WWF is to also promote global action on climate change.

LEGO joined with WWF’s Climate Savers Programme in 2014 and has since exceeded all it’s climate targets including:

– Balancing 100% of energy use with renewable sources through investing DKK 6 billion in two offshore wind farms
– Research and development of more sustainable materials
– Improving energy efficiency of producing LEGO bricks by more than 12%

The continued partnership with WWF by TLG has committed to the following by 2020:

– A further 10% increase in carbon (CO2) efficiency per LEGO brick produced
– Continuing to ensure 100% of energy consumption is balanced by production of renewable energy sources
– Further engaging with key suppliers to reduce the CO2 emissions in the full supply chain

You can read more about The LEGO Group’s continued partnership with WWF in the link above.


The LEGO Group 2013 Annual Report Results

The LEGO Group has completed their 2013 Annual Report with CEO Jørgen Vig Knudstorp sharing details about the company’s growth last year. The LEGO Group had its 9th straight year of organic growth and increased their sales by 11% which outpreformed the traditional toy market. The overall revenue by the company has quadrupled over the past 10 years. LEGO has seen main growth in Poland, Germany, and China which in turn helped their sales numbers. Legends of Chima was one of the best selling themes for LEGO last year and the Friends theme was one of the top 5 themes. LEGO City, Star Wars, and DUPLO rounded out the top 5 themes of 2013. The Friends line also seen double digit growth along with some of the core themes including City, Creator, DUPLO, and Technic. With all of the various sets that LEGO releases every year, the company is meticulous in following industry standards and as a result, there have been no product recalls for the 4th straight year.

LEGO has also invested in themselves including DKK 2.6 billion in facilities in Mexico, Czech Republic, Hungary, and China. More facilities equal more responsibilities and The LEGO Group has enrolled in the WWF Climate Savers program in which they are 1st in the industry. They have improved energy efficiency by 30% since 2009 and employee injuries have reduced by 40% since 2009. The LEGO Group also added 1,355 employees last year due to it’s growth and is one of the company’s largest annual employee increases in history.… Continue

LEGO Becomes World’s #2 Toymaker

Despise a slow start in 2013 in the North America and European markets, The LEGO Group has still managed to become the world’s #2 toymaker beating out Hasbro. The Danish toy company had sales jump 13 percent in the first-half of 2013 with the strongest growth in the Asian markets. Their revenue rose to 10.4 billion kroner in the first six months of 2013 from 9.13 billion kroner in the same time period as last year. The revenue which is equivalent to $1.84 billion beat out Hasbro Inc. which had reported sales of $1.43 billion.

The increase in revenue was due to increased sales in the LEGO Legends of Chima line as well as the LEGO Friends line and Chief Executive Officer Joergen Vig Knudstorp says the Friends sets were the “most significant” new product in a decade. While the Legends of Chima line has become LEGO’s fastest growing products, sales of the Friends sets were “significantly higher” than the company average as well. The company expects both of these lines to continue growing with more sets being released for Legends of Chima and Friends in 2014.

LEGO has also boosted its global market share from 8.6 percent from the end of 2012 to 8.8 percent in the first half of this year. Mattel Inc. is still the world’s largest toymaker which had a revenue of $2.16 billion in the first half of 2013 but in terms of profit, The LEGO Group’s net income rose 18 perfect in the first six months of 2013 to 2.48 … Continue

The LEGO Group Named Top 10 Company Globally

The results of a survey conducted by the Reputation Institute have been revealed and The LEGO Group has been named one of the top 10 companies globally in 2012. The research called RepTrack100, surveys the 100 most largest and most known brands in 15 different countries across North America, Latin America, Europe, and Asia/Pacifics to find which companies are reputable. The LEGO Group finished 5th in 2011. John Goodwin, Chief Executive Vice President and CFO of LEGO, states:

That we are able to finish in top 10 for the third year in a row is a fantastic recognition of how our organization is consistently making the LEGO promises come to life. We want children of all ages to experience joy and pride when exploring their creative potential. We want to leave a positive impact on in the world. We want to deliver a world class service to our customers. And not least do we want our employees to experience the strong sense of purpose and spirit that characterize the LEGO Group.

The results in North America illustrate that we are building a global reputation. But, it is also clear from the past three years’ results that we need to continually deliver world class products and service both to customers and consumers to maintain such an impressive position.



Belkin Licensing Deal With LEGO

Today, Belkin has announced a multi-year licensing deal with The LEGO Group to make “buildable” phone cases for various mobile devices. As you may know, Belkin is a manufacturer of popular technology products and now, they get to produce accessories that promote creativity. The initial line will focus on Apple products including iPhones and iPods but will expand to other phones throughout the partnership. Read the official press release below:

Belkin to Create New Line of Cases Inspired by the iconic LEGO® brick

PLAYA VISTA, CA– February 11, 2013 – Belkin, creator of people-inspired consumer technology products, today announced a multi-year licensing partnership with The LEGO Group to create innovative and fun accessories for mobile devices.

Starting in spring 2013, Belkin will launch a variety of smartphone cases incorporating Belkin’s quality product design with LEGO® bricks for a unique “buildable” case experience. Designed for LEGO fans of all ages, the initial product line will focus on iOS devices, including the iPhone and iPod touch, with plans to expand to other platforms over the course of the partnership.

“The LEGO company is a renowned global brand, synonymous with quality, design and most importantly, fun,” said Patrick Sullivan, director of product management at Belkin. “This partnership opens up a whole new audience for Belkin and we are extremely excited to work together on a line of cases based on iconic LEGO toys that will inspire creativity and promote individuality in people of all ages.”

About Belkin
At Belkin, we make people-inspired products. With more than 200 patents, Belkin


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