The LEGO Group and Universal Music Group has announced a new global partnership to expand children’s creative play through music. There will be a new theme coming in 2021 that will utilize music in hopes of inspiring a new generation of musicians. Check out the press release below.
THE LEGO GROUP AND UNIVERSAL MUSIC GROUP JOIN TO EXPAND CHILDREN’S CREATIVE PLAY THROUGH THE POWER OF MUSIC
Exclusive global partnership encourages the world to be more playful with an innovative music initiative, combining passion for music with the iconic LEGO® System in Play.
Billund, April 27, 2020 – The LEGO Group today announced an exclusive global partnership with Universal Music Group (UMG), the world’s leading music-based entertainment company, that will enable children around the world to explore their creativity through play, by expressing themselves through music.
The partnership is based around the development of a new suite of LEGO® products launching in 2021, created to encourage and inspire the next generation of musicians, creatives and fans. This positive and playful initiative aims to reinforce child development and harness the mental and creative benefits of music and LEGO play.
As the global industry leader, UMG shapes culture around the world through the power of music. UMG brings both local and global superstars, along withan unrivalled catalog of recorded music and publishing, covering all genres and languages, to the LEGO Group programs.
Equally, the LEGO Group, which has worked to inspire and develop children through play since 1932, adds to the partnership, solid experience in innovating and developing play