The LEGO Batman Movie Batgirl character poster promotion is now live at LEGO Stores and on Shop@Home. You know the drill. You can get for free with any purchase at the store or online which includes keychains. At the same time, you can get the Disco Batman/Tears of Batman (30607) polybag with purchases of $75 or more.
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The Lego Batman Movie accessory pack 863561 is also available now. They also have a large child size batarang and both a Batman & Batgirl masks.
That’s actually been available for a couple weeks now and got quite a bit of coverage across multiple sites. I picked up three copies on the 2nd, and I know other LEGO Stores got them in even earlier than that. The masks and batarang (and the LBM sorting box and flippin’ logo-less giant minifig mug) are things that haven’t really been covered anywhere. Then again, neither have the project tray that TRU was selling, the project box that Target has in stock, or the LBM-themed minifig display cases or giant 2×4 storage bricks. I’ve got the project tray and box, and plan to buy both the batarang and sorting box (I’d buy the mug…if it had a logo on it!), and will probably pick up at least one of the new style of minifig display case, but the rest is pretty much a hard pass. And that hit-or-miss attitude is probably why these sorts of things rarely get any coverage.