Last week, Forbes released their list for the Most Influential Chief Marketing Officers of 2020 and The LEGO Group’s Julia Goldin was named 6th highest in the world. For 2020, there were 427 CMOs that were considered and to be eligible, the person or their brand must have appeared on at least one major brand list. To enter to the top 50, “a CMO must be in the top 20% of CMOs on at least three different indicators of personal, industry or internal influence, or show extraordinary impact visibility on the conversation around Covid-19 or Black Lives Matter.”
Goldin and her team launched #letsbuildtogether to create a sense of connection among children isolated by the pandemic lockdown and support their parents. She also announced the company’s $50 million donation to children’s charities, which included additional support for long-time charitable partners who faced additional community needs due to the Covid-19 crisis.