The box office numbers are in for this past weekend and The LEGO Ninjago Movie opens at $21.2 million domestically which comes in third after Kingsman: The Golden Circle and It. The industry forecasted TLNM to make between $27-35 million but it stumbled out the gates and is currently at 53% on Rotten Tomatoes. The opening numbers are somewhat disappointing compared to the previous LEGO movies with The LEGO Movie opening at $69 million and The LEGO Batman Movie which opened at $53 million.
Warner Bros. had an pretty extensive marketing campaign for The LEGO Ninjago Movie which includes LEGO sets to accompany it but the movie did have more of a niche audience than the previous movies as it catered more to fans of the theme and not more of a wider audience like the other LEGO movies. As I stated in my spoiler-free review, I also felt that it wasn’t as good as TLM and TLBM but it was still decent. If you still haven’t seen it yet, I would still recommend it as it was still enjoyable but lower your expectations just a tad bit.
**Via Box Office Mojo**