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Toys R Us Partners with Target to Relaunch Website


Toys R Us has relaunched their website ahead of the holiday shopping season. They have teamed up with Target to feature product reviews and if you want to buy something, there is a purchase button to Target to complete your purchase.

If you remember, Toys R Us will be opening two stores in the US and it looks like the revamped website will also be doing their online sales through Target. This is an interesting strategy on TRU’s part since they are making their comeback just before the holidays so we’ll see if it works out for them. It is unsure at this time if LEGO will be doing anything with the new Toys R Us in regards to any exclusives like they used to do.

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