LEGO CUUSOO Mars Science Laboratory Curiosity Rover (21104)

If you’ve been looking to get your hands on the LEGO CUUSOO/Ideas NASA Mars Science Laboratory Curiosity Rover from Shop@Home, you are most likely out of luck. The set has been completely sold out for a few months now and will not be sold again. There were times when the set would be up for purchase again but they would be quickly sold out in a few hours. It looks like the secondary market will be your best chance to get it such as eBay, Amazon, or BrickLink.

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This brings me to the latest LEGO Ideas product that will be hitting the shelves in a few days, the LEGO Ghostbusters Ecto-1 (21108). Seeing that Ghostbusters is a more well known entity than the Mars Curiosity Rover, it will probably sell out and go temporarily out of stock when it becomes available on June 1st. LEGO Brand Stores will also be selling them on that day, at least mine will, so you may be able to snag one there as well. Normal LEGO sets usually have about a two year shelf life but some sets are very exclusive with a limited production run such as the Rover and 4×4 Crawler Exclusive Edition (41999). To fans of both LEGO and Ghostbusters, many people will probably purchase multiple sets, one to build and one to save. Others such as investors and resellers will most likely get multiples as well for their means. Does the limited availability of various sets, like the Curiosity Rover, hurt LEGO as a company in the long run knowing they could’ve made much more if the production run met the demands of the consumers?

Of course the Ecto-1 selling out is purely speculation and LEGO has learned their lesson with the Rover not meeting demands of consumers who actually wanted one. It could be that the “geeky” and pop-culture sets will have a larger quantity available for everyone like the BTTF DeLorean Time Machine (21103) and the Minecraft sets. What are your guys’ thoughts on this subject? It is a touchy subject but I would like to hear some input from both sides. Do you think that the Ecto-1 will have the same effect as the Rover or more towards the DeLorean side of the equation? Eurobricks also has a very good discussion going on if you want to chime in over there as well.

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