2017 is now over and that means we can now take a look at the website traffic here on The Brick Fan as well as other miscellaneous stats. We ended the year at 9,081,785 page views which is a 3% drop from 2016 while unique visits went down 4%.
As for the numbers per month, we averaged about 756,000 page views per month with January being the busiest month due to the Toy Fair news. This year’s Toy Fairs will be at the end of the month so I expect traffic will spike in February instead of January. Our highest recorded day was February 18 as we hit just under 60,000 page views for the New York Toy Fair coverage.
Some other random high traffic days include:
– January 3: New Rumors of LEGO Star Wars UCS Millennium Falcon Coming
– April 22: LEGO Creator Fairground Carousel (10256) Rumored for June Release
– May 1: LEGO Marvel Super Heroes Thor: Ragnarok Box Art Images
– August 31: LEGO Star Wars Ultimate Collector Series Millennium Falcon (75192) Officially Announced
For our social media pages, we didn’t really grow that much in terms of followers for some of the traditional sites like Facebook and Twitter. I’m actually not sure why it didn’t grow as much as I expected since I am pretty active on them. For Facebook, we ended the year at 12,936 likes (14% increase from 2016) while on Twitter, we had 7,343 followers (8% increase).
As for Instagram, we actually ended right at 10,000 … Continue
