Category: Community (Page 112 of 174)

Decorating the LEGO House Building Contest

March 8, 2018 / Allen "Tormentalous" Tran

How would you like to have your LEGO model be featured at the LEGO House in Billund with some great prizes up for grabs? LEGO Rebrick is holding a new contest for some vignette-type sets in the Nature and Minifigure Interior categories with the winning model being displayed at the LEGO House for one year. In addition, you’ll also get a signed copy of the LEGO Architecture The LEGO House (21037) as well. The requirements of the builds are as follows:

Nature – including animals, plants and flowers. Make sure your model’s base is between 4×4 studs – 64 x 32 studs in total and the model is no more than 60 bricks high. No parts of your model can overhang 64×32 studs, although you can have different parts overhanging if you have a smaller baseplate.

Minifigure Interiors – show us the inside of a room or vignette scene in Minifigure scale. Just make sure the baseplate is between 16×8 studs – 64×32 studs and the model is no more than 60 bricks high. No parts of your model can overhang 64×32 studs, although you can have different parts overhanging if you have a smaller baseplate.

There will be a minimum of 10 winners in each category, who will receive:

– The opportunity to have their model exhibited at the LEGO House, including a short description of the model and the name of the builder, with all costs for shipping the model to be provided by The LEGO Group.

A signed 21037 The LEGO House set … Continue

The LEGO Group 2017 Annual Report Results

March 6, 2018 / Allen "Tormentalous" Tran

Today The LEGO Group has released the 2017 Annual Results and the results weren’t as good as they had expected. The consumer sales remained flat throughout the year as they sold out of inventory as compared to 2016 but trended upwards towards the end of the year. This is the first time in 12 years that profits has declined and net profit dropped 17%.

The top selling themes for 2017 include LEGO City, Star Wars, DUPLO, Creator, Friends. Star Wars remains a popular novelty theme and remains in line with their expectations.

Digitalization remains a high priority as LEGO Boost was on a lot of kids’ wishlist during the holiday season. The LEGO channel on YouTube is the number one brand channel on the site. LEGO Life continues to be a popular app among kids which gives them a safe place to share their creations.

– Revenue for the full year decreased by 8 percent to DKK 35.0 billion compared with DKK 37.9 billion in 2016. Excluding the impact of foreign currency exchange, revenue for the full year declined 7 percent compared with 2016.

– Operating profit (profit before financial items and tax) for 2017 was DKK 10.4 billion compared with DKK 12.4 billion for 2016, a decrease of 17 percent year on year.

– Net profit for the full year was DKK 7.8 billion compared with DKK 9.4 billion in 2016.

– Cash flow from operating activities for the year was DKK 10.7 billion compared with DKK 9.1 billion in 2016.

– Decline in revenue … Continue

The LEGO Group Announcing Annual Results 2017 Tomorrow

March 5, 2018 / Allen "Tormentalous" Tran

The LEGO Group will be announcing their 2017 Annual Results tomorrow at 10:00AM CET (1:00AM PST). Last year at September, they released the financial details for the first half of 2017 and it showed that revenue was down compared to the same period in 2016. As a result, LEGO had to restructure the company which meant that they had to move some people around as well as trimming about eight percent of their workforce.

The press conference tomorrow will be revealing the numbers for last year as well as the top LEGO themes and sets. Hopefully, they’ll go into details of what contributed to the lost revenue at least in the first half of 2017. Maybe the second half of the year with the holiday shopping season helped balance everything out but we shall see. I’ll try to stay up for it but I’ll probably get knocked out because I have to work early tomorrow morning.

Allen "Tormentalous" Tran

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LEGO Launches Initiative for Sustainable LEGO Bricks and Boxes

March 1, 2018 / Allen "Tormentalous" Tran

LEGO has launched a new initiative to start producing LEGO plant elements using plant-based plastic that is created from sugarcane. There will also be LEGO boxes that will be using the same methods as well and we can expect those already for 2018. This move is part of The LEGO Group’s dedication to use sustainable materials in a majority of their products and packaging by 2030. It’ll be interesting to see how if there are any notable differences in the plant elements and how they hold up in the run.

LEGO® botanical elements such as leaves, bushes and trees will be made from plant-based plastic sourced from sugarcane in the future and will appear in LEGO boxes already in 2018.

Production has started on a range of sustainable LEGO® elements made from plant-based plastic sourced from sugarcane. The new sustainable LEGO ‘botanical’ elements will come in varieties including leaves, bushes and trees.

“At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials. We are proud that the first LEGO elements made from sustainably sourced plastic are in production and will be in LEGO boxes this year. This is a great first step in our ambitious commitment of making all LEGO bricks using sustainable materials,” said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group.

The move is part of the LEGO Group’s commitment to use sustainable materials in core products and packaging by 2030.

Uncompromised

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LEGO 60th Anniversary 10 Foot Brick Mini Documentary

February 23, 2018 / Allen "Tormentalous" Tran

Last month, LEGO celebrated the 60th anniversary of the LEGO brick by placing a large-scale model of the red 2×4 in the middle of New York. They’ve also released a mini documentary of how the master builders transported the brick to the Flatiron District location. The video was released last week but due to the hooplah of the 2018 New York Toy Fair, it was overlooked. It’s cool to see these kinds of videos and if you didn’t know, LEGO has a secondary channel where they post these behind the scenes stuff.

Allen "Tormentalous" Tran

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Toys R Us Reported to Close Additional 200 Stores

February 22, 2018 / Allen "Tormentalous" Tran

You may have already heard this on the news but The Wall Street Journal is reporting that Toys R Us may close another 200 stores in addition to the 180 that was previously announced last month. This reported wave of closings will cut the number of stores in the US nearly in half. Honestly, I didn’t hear anything about the closings when I went in to work today after I read up on a few articles before going in. Supposedly there was a also conference call to discuss the future plans but I don’t see any articles of the results. I’ll see what information is known when I go back tomorrow.

If the new closings are true, that means it’ll be even harder for LEGO fans to get some of the exclusive items like polybags various sets that Toys R Us carries. It’ll be interesting to see if these exclusives are shifted to other retailers like Walmart and Target. To be fair, even though I work at Babies R Us, I do like shopping at TRU for some of the LEGO exclusives as well other stuff I collect. The only thing that bugs me about this whole thing is the bonuses that go to the executives instead to using this money to reinvest into the company. Maybe that’s not how it works and why I run a LEGO blog instead of a large company.

Allen "Tormentalous" Tran

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LEGO Ranks #6 on Fast Company’s Top 10 Most Innovative Companies Consumer Electronics List

February 22, 2018 / Allen "Tormentalous" Tran

Fast Company has released their list of the 2018 edition of the World’s Most Innovative Companies and LEGO was named as the #6 company out of 10 under the Consumer Electronics category. The main reason for that LEGO was honored in this category was because of boosting children’s coding skills by the way of LEGO Boost. LEGO Life, which was launched last year, also contributed to the company being named in the Consumer Electronics category. This app allows children to share their creations online in a safe environment. Check out the press release that LEGO has released regarding the honor.

LEGO Group earns no. 6 spot on list of Top 10 Most Innovative Companies in Consumer Electronics

NEW YORK (February 20, 2018) – Fast Company today announced its annual ranking of the world’s Most Innovative Companies (MIC) for 2018, honoring leading enterprises and rising newcomers that exemplify the best in business and innovation, which includes the LEGO Group at number six on the Top 10 Most Innovative Companies in Consumer Electronics list. Editors noted that the iconic toy brand made the list for boosting children’s coding skills.

In 2017, the LEGO Group introduced two significant innovations to further bridge the divide between physical and digital play: LEGO® BOOST and LEGO® Life.

LEGO BOOST is a super-charged LEGO set that lets children as young as seven years old bring their LEGO creations to life through a simple, app-based coding language. Embracing a “fun-first” vision, LEGO BOOST empowers children in both the physical and digital creation of

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