Sixty years ago, Godtfred Kirk Christiansen submitted a patent application for a simple toy building brick. It wouldn’t get approved until a couple of months later and unbeknownst to him, this toy brick would eventually lead the company to becoming one of the most recognizable toys in the world as well as becoming the biggest toymaker in the world. It took some trial and error but the modern brick design that we know and love wouldn’t be developed for a few more years and hasn’t changed that much since then. Today, we celebrate sixty years of the LEGO brick and hopefully for many more years to come!
… Continue60 years ago, the simple idea of adding tubes inside a plastic brick turned into one of the most exciting and influential toys in the world – the LEGO® brick.
Since then, LEGO play has been about the joy of building and giving every child the chance to shape their own world through inventive play.
“LEGO play is powered by imagination and curiosity, and the LEGO brick is at the very heart of it – putting the bricks together and taking them apart over and over, with imagination as your only limit. This helps young minds to stay open, keep exploring and develop skills essential for the 21st century*, such as creativity, collaboration and problem solving,” said Julia Goldin, Chief Marketing Officer, the LEGO Group.
The LEGO Group began producing a plastic brick in 1949, but it was not until nine years later, in 1958, that the LEGO brick
