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Category: Community (Page 78 of 175)

How LEGO is Helping Families Affected by COVID-19 Around the World

Earlier this year, LEGO announced some initiatives to help children and families during the COVID-19 pandemic. A few days ago, they released a press release showing what the company has been doing for those affected around the world.

How we’re helping families impacted by COVID-19

Our commitment to ensuring we reach crisis-affected children with learning through play support and vital supplies.

With 90% of the world’s student population currently out of school, and millions of families facing financial, job or medical insecurity, the global impact of COVID-19 on children’s wellbeing and development is unprecedented.

We’ve been inspired and humbled by the work that thousands of amazing charities, NGOs and not-for-profit organisations are doing to provide essential services to families during this time – whether that be ensuring children continue to have access to education, or helping the youngest members of our communities feel safe, valued and supported.

But in many cases, these organisations are facing an unparalleled demand for their services.

That’s why we’ve joined forces with the LEGO Foundation, pledging US $50m to support children impacted by COVID-19. Part of the funding will go to new and existing partners in our local communities to help them reach crisis-affected children with vital supplies and opportunities to learn through play to support their well-being and the development of essential life skills.

Here are just few examples of the many ways these incredible organisations support children day-after-day.

Amigos – Hungary

Amigos brings rare moments of playful joy to young patients in hospitals across Hungary. The organisation is run

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LEGO House Exclusives Shop@Home Distribution Reasoning

A few days ago, we reported that some LEGO House exclusive sets would be sold on Shop@Home sometime in May. There were a few of them that would only be sold in the UK, Denmark, and Germany and fans from other countries questioned why. We finally have an answer to that question coming from the LEGO House through the LEGO Ambassador Network.

The reason is the sets don’t have the legal requirements for distribution outside of those countries. This means the packaging and instructions don’t have the legalese on them to be sold. It’s very unfortunate but hopefully they hit the secondary market without paying an arm and a leg for them.

The LEGO House exclusive sets were produced with the intention of only being sold in the LEGO House Store in Billund, DK. As such, the packaging and building instructions for these sets do not contain the legal requirements necessary for distribution in many other countries around the world. The LEGO House Architecture set will be available in all European countries, while distribution of LEGO House Dinosaurs and LEGO House Tree of Creativity will be limited to Denmark, UK, and Ireland.

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BrickLink Announces BrickLink XP

BrickLink has announced their new updates to the site which includes an updated catalog browsing experience called BrickLink XP. It now hase a responsive design which allows you to easily browse from deskop, tablet, or on the phone. They’ve also updated the interface to help shoppers find what they are looking for. Most people will probably shop from their computers and looking at early feedback, fans aren’t too keen on it so far. BrickLink also has plans for sellers with the updated Seller Tools later this year. Feel free to leave feedback to the BrickLink Team.

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LEGO Bricks & Pieces Available Again for Certain Countries

Here’s a feature on LEGO Shop@Home that a lot of you may have been waiting for since its closure last month due to the COVID-19 situation. LEGO has finally made LEGO Bricks & Pieces available again in certain countries including the US. This at time, only Belgium, Czech Republic, Germany, New Zealand, Poland, Spain, Sweden, and United States are able to buy pieces on the site. You can set for the set number or the element/design numbers to find the pieces you want to buy. Note that shipping may be delayed due to the part being shipped out directly from Denmark. Thanks to Jim for the heads up.

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Brickworld Chicago 2020 Cancelled

The folks at Brickworld has announced that Brickworld Chicago 2020 which as scheduled to be held in June. With the COVID-19 situation still not fully contained yet, large gatherings are still ill-advised and it is affecting a lot of events worldwide. As a result, Brickworld held a virtual event a few weeks ago which was very successful. Registration fees for Brickworld Chicago will be honored for next year and those who did register will be given access to the virtual events for rest of the year.

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The LEGO Group Announces Partnership with Universal Music Group for New Products Coming in 2021

The LEGO Group and Universal Music Group has announced a new global partnership to expand children’s creative play through music. There will be a new theme coming in 2021 that will utilize music in hopes of inspiring a new generation of musicians. Check out the press release below.

THE LEGO GROUP AND UNIVERSAL MUSIC GROUP JOIN TO EXPAND CHILDREN’S CREATIVE PLAY THROUGH THE POWER OF MUSIC

Exclusive global partnership encourages the world to be more playful with an innovative music initiative, combining passion for music with the iconic LEGO® System in Play.

Billund, April 27, 2020 – The LEGO Group today announced an exclusive global partnership with Universal Music Group (UMG), the world’s leading music-based entertainment company, that will enable children around the world to explore their creativity through play, by expressing themselves through music.

The partnership is based around the development of a new suite of LEGO® products launching in 2021, created to encourage and inspire the next generation of musicians, creatives and fans. This positive and playful initiative aims to reinforce child development and harness the mental and creative benefits of music and LEGO play.

As the global industry leader, UMG shapes culture around the world through the power of music. UMG brings both local and global superstars, along withan unrivalled catalog of recorded music and publishing, covering all genres and languages, to the LEGO Group programs.

Equally, the LEGO Group, which has worked to inspire and develop children through play since 1932, adds to the partnership, solid experience in innovating and developing play

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LEGO to Shut Down Sohobricks in May

Last year when LEGO acquired BrickLink, they also got Sohobricks as part of the deal. Unfortunately, a large investment in resources would be needed to sustain the business and to run it efficiently. Therefore, LEGO has decided to shut down Sohobricks at the end of May. BrickLink is still a priority for the company and they will continue to work on that platform and will be sharing updates when possible.

In December 2019 we bought Sohobricks as part of our acquisition of Bricklink. Since then we have been working closely with the Sohobricks team to understand their business and operations. As part of this review, we found that a very significant investment would be needed to create a sustainable business and upgrade manufacturing operations to run efficiently and meet our operational standards.

Unfortunately, such a large investment is simply not commercially viable. As a result, we have made the extremely difficult decision to close Sohobricks from the end of May 2020. We will now focus on supporting Sohobricks’ employees. There are currently 34 people working in the business and we will provide them with financial packages that reflect their years of service and are above the statutory requirements. We will also offer a professional outplacement service that will provide financial advice and assistance in finding a new job.

We would like to thank the Sohobricks team for all that they have done. We know this will be a difficult time for them and we are committed to doing what we can to help them through this.

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