LEGO News, LEGO Reviews, and Discussions

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The LEGO Group 2019 Annual Report Results

LEGO has announced that they had a great year in 2019 and consumer sales, revenue, and profit grew. Consumer sales grew 5.6% last year compared to 2018. Their revenue grew 6% to DKK 38.5 billion. Their net profit increased 3% even though the company made investments in long-term growth initiatives.

The top selling themes in no particular order for 2019 were LEGO City, LEGO Creator, LEGO Friends, LEGO Technic, LEGO Classic, and LEGO Star Wars. In addition, the LEGO Harry Potter, LEGO Marvel Super Heroes, and LEGO Disney Princess themes also did very well. The LEGO Ideas Friends Central Perk (21319) became the fastest selling set ever.

Last year, LEGO launched its first integrated global brand advertising campaign in more than 30 years called Rebuild the World and that attracted new consumers along with their acquisition of BrickLink.

The company opened 150 new branded stores and it now has 570 stores around the world with another 150 more planned for 2020 with a majority of it in mainland China.

Lastly, LEGO announced some changes in the chairmanship of LEGO A/S. Thomas Kirk Kristiansen will assume the role of Chairman of the Board of Directors, Søren Thorup Sørensen, CEO of KIRKBI A/S, will become Vice Chairman. Jørgen Vig Knudstorp will remain a member of the Board.

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LEGO Masters Episode 4 Recap – Movie Genres

LEGO Masters continues to chug along as the show has been fairly entertaining so far and for this episode four, we are doing the Movie Genre as the theme. The eight remaining teams get to choose their mystery genre from the popcorn and they have eight hours to build. They have to build a scene for a movie and build needs to tell the story for itself.

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LEGO Ranked Number 1 on 2020 Global RepTrak 100

It has been announced that The LEGO Group has been ranked as the world’s most reputable company for 2020 on the RepTrak 100 survey. LEGO has been ranked second for the past few years but has regained the top spot out of 100 companies. The survey measures the corporate reputation by asking questions about the emotional appeal for each company in several categories including Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance. The LEGO Group has been ranked in the top 10 most reputable companies for the past decade.

THE LEGO GROUP RANKED AS THE WORLD’S MOST REPUTABLE COMPANY

BILLUND – March 3, 2020: Today, Reputation Institute released the annual RepTrak®100 survey, ranking the LEGO Group as the most highly regarded company in the world when it comes to corporate reputation.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results: “We are honoured and humbled to be ranked as the most highly regarded company in the world by Reptrak. Everyday, employees at the LEGO Group are empowered to make decisions to do what’s right for children, our fans, our partners, the environment and our local communities. It’s each one of these actions – big and small – which builds a reputation. Thank you to all of our colleagues for their dedication and passion for our mission to inspire and develop the builders of tomorrow.”

The RepTrak®100 study developed by Reputation Institute measures the corporate reputation of 100 companies by asking the public in 15 countries questions about the emotional

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LEGO House Tree of Creativity (4000026) to be Discontinued

If you’ve been wanting to go to the LEGO House to pick up the exclusive Tree of Creativity (4000026) set, you may want to do so soon as LEGO has announced that it will be discontinued. The set will be available until they run out of stock so I’m assuming they don’t have a lot of inventory left. There is a special arrangement for some sets to be held back for attendees of AFOL Day in LEGO House in September.

The shelf space that is used for the set will be used for a new exclusive product that will be out in late May 2020 so stay tuned for that reveal in the next few months. Check out the press release below.

LEGO House Tree of Creativity” to discontinue

Since the opening of LEGO House it has been an important milestone to create exclusive products that relate to LEGO House and adds to the LEGO House experience for the guests. The first exclusive product launched was the LEGO House Architecture (21037) in 2017, followed by the LEGO House Tree of Creativity (4000026) in 2018, and then the LEGO House Dinosaurs (40366) in 2019.

LEGO House has now decided to discontinue the LEGO House Tree of Creativity – in order to make shelf space for a new exclusive product arriving in late May 2020.

The Tree of Creativity was originally launched as a great reproduction of the 15,6 metre tall Tree of Creativity in LEGO Square. The most iconic features were resized into the retail model. LEGO

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The LEGO Group Announcing 2019 Annual Results on March 4

The LEGO Group has announced that they will be livestreaming their 2019 Annual Results press conference on March 4. They will be giving details on their earnings from last year compared to the previous year and other relevant details such as revealing top selling LEGO themes. The livestream will be at 10am CET which is 1am PST/4am EST. If you’re awake at that time, you can watch it the stream here. I’ll do a recap of it shortly after it is over.

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LEGO Masters Episode 3 Recap – Cut in Half

Just like that we’re already past the third week of LEGO Masters and the most recent episode is called Cut in Half. The premise is that teams have to build the other half of a particular object but it can be anything the teams decide it to be. It is a sculpting challenge with 12 hours to complete the challenge.

Flynn – Cuckoo Clock/Clockwork Man
Manny & Nestor – Bike/Timmy the Monkey
Sam & Jessica – Fire Hydrant/Mermaid
Aaron & Christian – Diving Helmet/Beneath the Surface
Mel & Jermaine – Guitar/Rock-topus
Tyler & Amy – Telescope/Imagiscope
Amie & Krystle – Globe/Global Dragons
Travis & Corey – Pinata/Horse Power
Boone & Mark – Laptop/Argyle Lyle

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LEGO Wins Three Toy of the Year 2020 Awards

The 2020 Toy of the Year awards were handed out this evening in New York and a few LEGO products were nominated for some awards including Construction Toy of the Year, Specialty Toy of the Year, and STEM/STEAM Toy of the Year. I’m happy to report that LEGO has sweeped all of those awards with the following products:

Construction Toy of the Year – LEGO City Space Deep Space Rocket and Launch Control (60228)


Specialty Toy of the Year – LEGO Stranger Things The Upside Down (75810)


STEM/STEAM Toy of the Year – LEGO Boost Droid Commander (75253)

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