Category: Community (Page 80 of 158)

New LEGO VIP Program Now Live

July 10, 2019 / Allen "Tormentalous" Tran / 0 Comments

The new LEGO VIP Program is now live and there are some new things to look forward to including exclusive rewards and sweepstakes. First off, all the VIP points you had are now converted to points to use to redeem items in the rewards center. Some of these items include art prints and exclusive promotional items like the VIP set as well as the LEGO DC Super Heroes Bat-Pod which costs 15,000. As you can see from the image below, I redeemed it using my points but it seems to be glitchy as I should’ve received a promo code to use during checkout but I didn’t get it. I’ve already contacted customer service to see what they say about it.

There are now more ways to earn points besides just making purchases. Some of these things include social media activities like retweeting or sharing posts as well as just clicking on emails that come in from LEGO. Points from your purchases are converted as follows:

US $1 = 6.5 points
CAD $1 = 5 points
£1 = 8 points
€1 = 7.5 points
AU $1 = 4.5 points
NZ $1 = 4 points
10 zl = 1.5 points
1 DKK = 1 point

Points are earned on eligible purchases. Eligible purchases are defined as any service or merchandise available for purchase, excluding gift cards. Points will be earned on purchases made with gift cards at the time the gift card is redeemed. Please note, shipping and taxes are excluded from earning points.

Online—Having signed up, simply

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Brick Fanatics Issue 7 Now Available

July 4, 2019 / Allen "Tormentalous" Tran / 0 Comments

Today marks the the beginning of Season 3 for Stranger Things and it also marks the beginning of our collaboration with Brick Fanatics to help them promote their magazine. In Issue 7, they talk about the newly released LEGO Stranger Things The Upside Down (75810) set. It goes in depth into talking about the design of the set with Justin Ramsden as well as the marketing campaign surrounding it.

Brick Fanatics Magazine Issue 7 available now

Issue 7 of Brick Fanatics Magazine explores how the LEGO Group took building in a new direction for their collaboration with Stranger Things

Single issues of Issue 7 and 12-issue and 24-issue subscription packages starting with Issue 7 are available to order now at brickfanatics.com/magazine. Issue 7 is available in a new, larger format and distributed worldwide from the first week of July. Subscription packages offer free issues, free postage and guaranteed
delivery of every issue fastest and first.

Leading the seventh edition of Brick Fanatics Magazine, the print publication all about LEGO, is a fascinating discussion with three of the creative team behind not only the unprecedented physical design of 75810 The Upside Down, but also its smart, 1980s-fuelled marketing campaign.

In this first issue of Brick Fanatics Magazine presented in a new larger format, Senior Model Designer Justin Ramsden reveals how exactly the challenge of creating a large scale director-to-consumer LEGO set built half upside down was tackled, as Senior Global Marketing Manager Anders Hellegaard Iversen touches upon the importance of the box art. Meanwhile, Associate Communication

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The Brick Fan June 2019 Monthly Recap

June 30, 2019 / Allen "Tormentalous" Tran / 0 Comments

It seems to have been a while since I’ve done one of these but here’s the monthly recap of LEGO news from the month of June. There’s been a lot of news this month including reveals and other important LEGO updates that will be happening soon so this will be a longer recap.

New LEGO VIP Program Teaser – LEGO has teased an update to the LEGO VIP program that will be coming out soon.

LEGO Ideas 10 Year Anniversary Fan Vote Winner Announced – LEGO announced the winner of the LEGO Ideas 10 Year Anniversary Fan Vote which is the International Space Station.

LEGO Tower Open Beta Now Live – The new LEGO Tower mobile game is now in open beta on Apple TestFlight and Google Play. Feel free to add me at 123P.

LEGO Seasonal Dragon Boat Race (80103) to Launch After July 1 in North America – The new previously Asia exclusive set will be available on Shop@Home starting tomorrow.

LEGO and IKEA Announces BYGGLEK to Promote Creative Play – LEGO will be working with IKEA to promote more creative play in the home environment.

LEGO Star Wars: The Skywalker Saga Press Release – Warner Bros. Interactive Entertainment has released details on the upcoming LEGO Star Wars: The Skywalker Saga video game.

LEGO Jurassic World Jurassic Park: T. rex Rampage (75936) Officially Announced – LEGO announced the new Jurassic Park: T. rex Rampage (75936) which is now available on Shop@Home.

Next LEGO Star Wars UCS Set Reported to be $699 – It … Continue

Last Day to Order from BrickLink AFOL Designer Program

June 28, 2019 / Allen "Tormentalous" Tran / 0 Comments

Today is the last day to put in your orders for the BrickLink AFOL Designer Program. If you’ve been waiting until the last minute to purchase one of the 12 remaining sets, now is the time to pull the trigger. The only set so far to sell out is the Löwenstein Castle. If you didn’t know, each set will have an individually numbered sticker on the box sleeve.

Allen "Tormentalous" Tran

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Kirkbi A/S to Acquire Merlin Entertainments

June 28, 2019 / Allen "Tormentalous" Tran / 0 Comments

Here’s a big piece of news that came in the middle of the night regarding LEGOLAND parks around the world. The LEGO Group’s parent company, Kirkbi A/S,, has announced that they have purchased Merlin Entertainments for £4.8bn. This means that LEGO will take control of LEGOLAND parks again after selling them to Merlin back in 2005. Reacquiring the parks allow LEGO to “grow all branded experiences across its Midway Attractions, LEGOLAND Parks and Resort Theme Parks.” I think this is a great move that LEGO will be running the show again at the parks and it’ll be interesting to see what will happen after the changes. Maybe we’ll finally be able to earn VIPs when shopping there.

Allen "Tormentalous" Tran

When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission.

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LEGO July 2019 Store Calendar Promotions & Events

June 24, 2019 / Allen "Tormentalous" Tran / 0 Comments

As I reported, the July 2019 LEGO Store Calendar is now available and it actually shows the promotions for the month again.

July 12-14: Christmas in July. In store sales and exclusive offers.
July 10 & 17: Frog build. Registration starts on July 5.
July 15: Minifigure Swap Monday
July 18-21: Fre LEGO City Satellite polybag with purchases of $40 or more.
July 20: LEGO Life Meeting

Allen "Tormentalous" Tran

When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission.

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LEGO Launching Lead User Lab in August

June 14, 2019 / Allen "Tormentalous" Tran / 0 Comments

LEGO will be launching a new program this August called the Lead User Lab which will bring ideas from LEGO fans and potentially bringing them to life. If you have a brilliant idea but don’t know how to execute it, this program may be the solution. Some of these ideas could include complementary add-ons to the LEGO building system, digital experiences, and also marketplaces. Learn more about the Lead User Lab below.

The Lead User Lab will aim to capture new-to-the-company ideas, evaluate their potential and bring them to life in new ways.

Planned to start in August, the Lead User Lab pilot project sets out to build a unique innovation model for the LEGO Group, capturing, evaluating and nurturing ideas from the brilliant and creative minds of LEGO fans and Lead Users among adult LEGO users.

Co-creating these future innovations will set the ground for developing investigate new opportunity areas which might include complementary add-ons to the LEGO building system, digital experiences and even marketplaces, imagined by the Lead Users, and brought to scale by the LEGO Group.

Kari Vinther Nielsen, Head of Lead User Lab at the LEGO Group said:
“Innovation is often something you don’t know you need. Lead Users often create this future – they react to trends and come up with ingenious solutions to problems we perhaps didn’t even know we had! We want to capture this brilliance and ingenuity of Lead Users in a systematic way, explore the high potential ideas and co-create to expand the LEGO idea in ways

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