LEGO News, LEGO Reviews, and Discussions

Category: Community (Page 99 of 173)

Rumored LEGO Stranger Things Set in 2019?

Here’s a new LEGO rumor that a reader has pointed me to from Brick Fanatics that may pique your interest as they are reporting that we may see a LEGO Stranger Things set coming later this year. With Season 3 of the show coming this summer on Netflix, it’s not out of the question that a releasing a set would be a smart thing to do. Brick Fanatics is reporting that the set could include a human world location and part of the Upside Down. If this is a legit set, we’ll probably see some of the kids including Eleven, Dustin, Mike, Lucas, and Will.

On a similar note, a saw rumor fly by a few weeks ago but I sort of dismissed it but now Brick Fanatics also comes in with this piece of news. They’re a pretty reliable source of some of the more recent sets so I’ll give them the benefit of the doubt. Don’t set your expectations too high if we don’t get a LEGO Stranger Things set. As will all rumors, they are just that until LEGO themselves start teasing them or officially announces it.

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LEGO Ranked Number 2 on 2019 Global RepTrak 100

The Reputation Institute has released their annual RepTrak 100 survey and for the second year in a row, LEGO is ranked second as the most highly regarded company in the world. The survey takes account of several categories including Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance and it gauges the emotional appeal of each company. This year also marks the ninth year in a row that LEGO has made the top 10 on the RepTrak 100 survey. Check out the press release below.

THE LEGO GROUP MAINTAINS RANK AS THE 2ND MOST HIGHLY REGARDED COMPANY IN THE WORLD

For the ninth year in a row, the LEGO Group is ranked in the Top 10 of the Reputation Institute annual RepTrak®100 survey, retaining its number 2 position from last year.

Reputation Institute has released the annual RepTrak®100 survey. The LEGO Group maintains its rank from last year as the second-most highly regarded company in the world when it comes to corporate reputation.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results:

“We are very happy and humbled to maintain such high regard by the public. It reflects the dedication our employees show every day to bring LEGO® play to children all over the world. In 2018 we bucked the toy industry trends, grew globally and delivered great play experiences to millions of children. The thousands of LEGO employees around the world should take pride in the fact that the general public hold us and the LEGO brand in such

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LEGO Testing Digital VIP Card

LEGO VIP Digital Card

LEGO has started sending out emails to select VIP members to test out their new LEGO VIP Digital Card. From the looks of it, it’ll work the same as a regular card but on your smartphone since a majority of people has a phone with them. If you’re a Black Card holder, you’ll also have the option to use it as your card style when you open up the app.

When you open up the Digital Card, it’ll show your VIP barcode for when you makes purchases in store and the email address that is connected to the account. Some of the addition features will include targeted and personalized offers on your phone as well as getting your VIP info such as point balance and recent purchase activity. There’s no word yet on when a wider roll out will be. Thanks to John for sending the screenshots over.

LEGO VIP Digital Card

LEGO VIP Digital Card

LEGO VIP Digital Card

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The LEGO Group 2018 Annual Report Results

LEGO 2018 Annual Results

The LEGO Group wrapped up their conference for the 2018 Annual Results and it was a good rebound year for them. After a drop in 2017, LEGO returns to growth last year in which revenue grew 4 percent as well as operating profit. Some of the main highlights include:

-Global consumer sales grew 3 percent in 2018 compared with 2017.
-Revenue for the full year grew 4 percent to DKK 36.4 billion. In constant currency, revenue grew 7 percent compared with 2017.
-Operating profit grew 4 percent to DKK 10.8 billion. Net profit was DKK 8.1 billion, an increase of 3.5 percent.
-Cash flow from operating activities remained strong at DKK 9.8 billion.
-Market share grew in all major markets, bucking overall industry trends.

As usual, there’s certain LEGO themes that helped with the numbers and here are the top themes of 2018, in no particular order: City, Technic, Star Wars, Friends, Ninjago, Harry Potter, Jurassic World, Classic, and Creator.

Check out the official press release below.

BILLUND: February 27, 2019: The LEGO Group today reported earnings for the full year ending December 2018. Global consumer sales grew 3 percent, while revenue for the full year grew 4 percent to DKK 36.4 billion, up from 35.0 billion in 2017. In constant currency, revenue grew 7 percent compared with 2017.

Operating profit was DKK 10.8 billion compared with 10.4 billion in 2017 an increase of 4 percent. The growth was due to increased sales, balanced with a continued focus on investing for the future. Cash flow from

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AFOL Hobbies and Interests Survey

If you have a lot of time on your hands, LEGO is doing another survey on how AFOLs spend their leisure time and what kind of hobbies and interests they have. I say only do this survey if you honestly don’t have anything else to do because it does take at least 30 minutes to complete. I won’t blame you if you don’t want to do it but LEGO did ask us to share it out. Head over to the link here to do the survey. It will be ending on March 3. We’ll see what the fuss is all about when the results are shared on the LAN in April.

Update: A few of you mentioned that you are not able to do the survey. Apparently it is only for the US, Germany, and China.

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The LEGO Group Announcing 2018 Annual Results Tomorrow

LEGO 2018 Annual Results

It’s that time of year again where LEGO will be announcing the annual results for 2018. If you’re awake here in the States, you can join in the conference which LEGO will be livestreaming tomorrow. The conference will begin at 10:30AM CET, 4:30AM EST, 1:30AM PST. I’ll be doing a recap of the main topics once it is over.

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LEGO Retail Design Team Wants Adult Shopper Insights

If you have a few extra minutes, LEGO is running a survey to learn more about shoppers at LEGO Brand Stores and LEGO Certified Stores. The insight could help enhance the shopping experience at LEGO Stores by implementing some of the things that were suggested in the survey.

The LEGO® Retail Design team is very excited to hear from adults about their shopping experiences and expectations and how we can make the experience even better! Around the world there are different types of LEGO Stores (LBR and LCS) with the goal of providing an inspiring, interactive, creative and fun experience for kids and adults alike.

Whether you visit a LEGO Store every day or have never even seen one, it is important to know what adults expect and desire from a visit. Your feedback will be considered when designing the future LEGO Store experience.

Working with adult fans of LEGO, the LEGO Retail Design team has created a short survey and with the hope that you can take a few minutes to share your thoughts. Your insights will help to make visiting a LEGO Store a truly memorable event!

Just like a LEGO creation, each person offers a different and unique perspective so, the survey is open to anyone and everyone with the hope that thousands of adults from around the world share their ideas.

SURVEY LINK: https://www.surveymonkey.com/r/33JX7TD

The Survey is anonymous and available in both English and Simplified Chinese. Survey closes March 20, 2019.

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