One of the more exciting times at the beginning of the year are the upcoming toy fairs and the first one coming up is the London Toy Fair. For many years now, LEGO exhibits the summer line up at the London Toy Fair and we get the first details for various sets and themes. Unfortunately for 2018, it doesn’t look like LEGO will be at the London Toy Fair as they are not listed as one of the exhibitors of the event. This is the first time since I’ve started this site that they won’t be attending.
I’m not sure of the reasoning behind it but the financial results from last year may have contributed to it as the company tries to focus on rebounding in 2018. Another reasoning could be to avoid reporting details of the summer sets but that’s trivial because there are already leaks and it doesn’t look to be stopping any time soon. I remember Huw from Brickset said that LEGO last year was only allowing retailers to the booth.
Whatever the reasoning, it doesn’t look like we’ll be getting any details of the LEGO summer 2018 sets at London so we’ll have to wait another week for the Nuremberg Toy Fair where we’ll actually get images of the sets. Again, we’ll have to rely on our German friends Promobricks and Zusammengebaut for the details. There’s also the New York Toy Fair in the middle of February and we hope to have someone on the floor for us at that event. I’m already in contact with someone and it looks like they’re willing to help out so stay tuned for that as well.
Update: Promobricks has confirmed that they will be at Nuremberg and will be allowed to take pictures but there will be some restrictions on the images.
When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission.
The Brick Fan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate I earn from qualifying purchases.
We partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here: https://rakutenadvertising.com/legal-notices/services-privacy-policy/
Unfortunately, Allen, fan sites are not welcome at Nuremberg this year either, so we’ll be waiting a little longer for pictures to emerge…
Wow, okay thanks Huw.
Just curious, do you know why a fan site wouldn’t be allowed? I figured they’d be welcomed.
Even when they did let fan sites peruse the London Toy Fair booth, did they ever allow them to take photos? I think Nuremberg was a bit wonky, too, with the big ticket genre stuff being partitioned off (but take all of the Creator pics you want).
And now that they’re showing LEGO sets at the Javits Center during NYTF, do they still maintain their private showroom on Broadway?
Just a few weeks, not too bad. But it is odd that fan sites are being kept from you fairs.
Why wouldn’t they allow fan sites at Nuremberg? It’s not like they are the only ones showing pictures of the new sets, the ”normal” visitors will probably still put the pics online. And almost every single set from the summer wave has already leaked so this is pretty weird.
German RLFM received an invitation for the Nuremberg toy fair, but this year, no photography is allowed in the showroom at all…
Man! Now that is brick’d up!