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LEGO Developing Reality TV Show


Now here’s an interesting concept. The Guardian is reporting that LEGO will be developing and launching a reality TV series in 2015. The show will be a competition format and Jill Wilfert, LEGO’s Vice-President of Global Licensing and Distribution, notes that the company is “exploring some reality competition show formats, which is new for us: the idea of becoming a Master Builder is something we think could be quite resonating.”

This kind of sounds very similar to The Apprentice but with building challenges and if you’re the one who lasts until the end, there could be a Master Builder job waiting for you at The LEGO Group. There’s no word on whether this show will be here in the States or overseas.

The Guardian also notes that LEGO will be increasing their focus on TV and digital entertainment so we’ll probably be seeing more content coming out in the next few years.

Would you want to be on a reality show like this?

**Via Brickset**

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