LEGO has been announced as the second-most highly regarded company in the world on the 2018 RepTrak 100 survey. The Reputation Institute has annually done the survey in which LEGO ranked first last year but dropped just one spot this year which shows you how much the public still likes the company in terms of emotional appeal. This year also marks the eighth year in a row that LEGO has been in the top 10 on the survey. Check out the press release below.

BILLUND – March 15, 2018: Today, Reputation Institute released the annual RepTrak®100 survey. The LEGO Group maintains its rank from last year as the second-most highly regarded company in the world when it comes to corporate reputation.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results:

“We are very happy and humbled to maintain such high regard by the public. It reflects the unique LEGO® idea and values, and the dedication our employees show every day to bring LEGO play to children all over the world. It is truly an honour to be embraced by the level of affinity that LEGO fans of all ages show us.”

“Since the LEGO brick was patented 60 years ago, we have been committed to inspiring and developing the builders of tomorrow. Our ambition to reach more children with LEGO experiences is more important than ever, and our purpose is what drives us and keeps us on our toes. What is truly important about this ranking is what lies behind it; that children and parents all over the world understand and acknowledge our aim to positively impact the world for future generations, and to deliver play experiences that help children develop those essential skills they need for the future.”

The RepTrak®100 study developed by Reputation Institute measures the corporate reputation of 100 companies by asking the public in 15 countries questions about the emotional appeal of each company. The study scores the companies on seven dimensions: Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.

Stephen Hahn-Griffiths, Executive Partner and Chief Research Officer at Reputation Institute commented on the ranking:

“As an organization that embraces corporate social responsibility from top to bottom, the LEGO Group ranked second based on our global RT100 Reputation Institute survey with a pulse score of 77.9 – it was the only global company to earn a strong score on the measures of Citizenship and Governance.”

Top 10 2018:

2. LEGO Group
3. Google
4. Canon
5. The Walt Disney Company
6. Sony
7. Adidas
8. Robert Bosch
9. BMW Group
10. Microsoft

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