Earlier, there were reports that the new LEGO VIDIYO theme was potentially being cancelled and fan media picked up on it and as a result, LEGO has released a statement about the theme and what we can expect in the future.
It seems like corporate speak but they have been taking feedback from the community regarding the sets and the app and will be piloting some new ideas in 2022 and releasing new play experiences in 2023.
We wanted to provide you with an update regarding LEGO VIDIYO.
As you know, we launched LEGO VIDIYO in January to connect with children in a completely new way, blending music, digital play and LEGO building in a fun and unique way. The product tested extremely well during development and has received really positive feedback from those children and families who have played with it.
We’ve seen a positive response to the launch, but we’ve also received feedback from people that we could make the play experience across the app, BeatBits, music and minifigures even simpler. So, we’re taking that onboard and together with Universal Music Group are going to pilot some new ideas in 2022, then release new play experiences in 2023 and beyond.
LEGO VIDIYO is very much still available, the current products will continue to be sold in stores and marketed globally, and we’re continuing to support this fantastic play experience, including new updates and fun challenges to the app to inspire children’s creative music video making.
Thank you for your continued support of the LEGO brand, we hope for your understanding behind this decision.
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