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LEGO Star Wars UCS Millennium Falcon (75192) Release Debacle

LEGO Star Wars UCS Millennium Falcon (75192)

The day is almost over and the main event today was the release of the LEGO Star Wars UCS Millennium Falcon (75192). It was available on [email protected] shortly after 5am PST which was around the time that LEGO stated it would be released. After it was actually available, [email protected] basically couldn’t handle the load and it kept going down. Other issues with it include logging people out, servers going into maintenance, multiple orders placed, etc. After that, the set went into backordered status, and eventually temporarily out of stock. If LEGO didn’t announce an actual time for the release and just put it live at an arbitrary time, I felt that it would have eased the overload on the servers.

For those who were waiting for the general release on October 1 or Double VIP Points from October 10-25, you might be out of luck as well. Over on LEGO’s customer service page, there’s a a topic for the Millennium Falcon and there’s an interesting blurb which says,

75192 Millennium Falconโ„ข goes on sale from October 1st 2017, however due to the overwhelming success of our VIP Early Access, it will remain temporarily sold out.

This means that LEGO will not have stock for the general release which is actually surprising since there was plenty of hype for it way before today and they obviously knew that there was a huge demand for it but probably underestimated how much demand it really had.

LEGO also stated that they’re continuing to make more but does not have an exact date of when it will be available again. We will have another repeat of the LEGO Ideas NASA Apollo Saturn V (21309) which has been out of stock on [email protected] since after its release in June. Customers who got their orders but were on the backorder list, who knows when they will get their order.

As I stated last week, the UCS Millennium Falcon was extremely limited even at LEGO Brand Stores. I’ve been reading comments and some stores only had a handful of sets that were available for sale so if you didn’t wait in line hours before the store opened, you were out of luck.

If you weren’t able to get one today, there’s more than enough incentive to enter the LEGO Rebrick Freighter Wars contest which LEGO has four sets up for grabs. Head to the link above to see the rules. You’ll have until October 11 to enter your submission.

Were you able to get the new LEGO Star Wars UCS Millennium Falcon (75192) either from [email protected] or at the LEGO Store or were you one of the fans who was disappointed in the whole debacle? Let us know about your experience in the comments below.


  • Polynices

    So silly that they couldn’t do a slightly better job of estimating demand.

    • Joe

      Oh, they did. They knew that if they trickled out a few thousand sets at launch it would drive their silly fans into a frenzy. And it’s worked like a charm. They know exactly what they’re doing to manipulate the buying public to create holiday hype.

      It’s like you guys have never followed hot Christmas toys before.

  • Tom Gilson

    I’m not disappointed not getting set, i’m doing a moc for the rebrick competition and if i win it’s fine, if not, it’s ok.

  • questionnumber16

    I honestly don’t care about not getting the set on day one of release (for VIPs like myself) but I’m extremely saddened to see such absurd difficulties in anyone obtaining a Lego set. I’m just saddened at the Lego Company’s inability to successfully coordinate the release of an obviously anticipated and coveted set. I’m sorry to say this, but what an awful, negative mark on the Lego Group’s reputation.

    • Brian h

      and just a minor mark perhaps. Yet it is unimaginable how a company of this size can fail this hard, totally agree with you

    • Lock

      If I’m asked to express a criticism I’d point my finger to the 3x limit. I think it would have been more honest to give more people the chance to get one, rather than let nasty people get more copies for eBay auctions.
      I’m sure Lego is producing as many sets as it can.

      • bigshynepo

        Should’ve been 1, 3 just promotes scalping. No one is buying “one for themselves, and two for gifts”….
        This launch was a total fail on Lego’s part. They should’ve spent less time creating marketing teasers and more time creating sets for retail launch….

        My local store had dozens turned away after they waited in line for over an hour. Despite calling the night before to push the idea of doing a ticket system, the store didn’t confirm stock until the line had already formed yesterday.

        • PeteH

          To be fair I wanted one for me and one each for my children. I reaise not many adult LEGO builders have girlfriends, let alone a wife and kids like I do, but we do exist. And naturally, I own my own home and don’t live my parents.

          • Johnny

            There’s an unhealthy amount of bitterness and frustration in your outburst. Degrading other people is a harmful and easy way of distracting yourself from your own problems. Respect yourself enough to refrain from it.

          • FragoFox

            I too have a wife, own my own home, know where Deodorant is located, dont have kids yet,… but lemme tell ya… ur missing out man, sweatpants are awesome.

          • bigshynepo

            I assume all your attitude is meant for the person who’s comment I was responding too, and not myself. I’m assume that’s the case since there is nothing in my message to warrant such a rude reply. Make sure you respond to the right person next time – Cheers.

        • Joe

          “Total fail”? “Total fail?” Really dude, this launch has been a spectacular success as far as Lego is concerned. All you folks are running around like blind bats talking about this sets, feeding marketing hype that will drive interest in the set beyond the usual fanbase.

          Everything has gone exactly as they planned, or perhaps even better.

          Don’t be made at Lego for being incompetent, because they’re not.

          Be mad at them for manipulating the naive Lego fanbase so easily for their own profit.

          • bigshynepo

            In general, “Only another’s desire makes something desirable”. No, it doesn’t. It doesn’t apply to pets, tools, appliances, or anything with a quantifiable benefit.

            It only applies to meaningless things, like collectibles & fashion. Even in the case of Lego, kids wanted to build with it long before they realized it’s longterm value on the 3rd party market. Further to your point, no one thinks Nintendo’s market strategy is smart and it’s burned them in the past. They could’ve sold millions more Wii consoles if they hadn’t shot themselves in the foot with an artificial scarcity tactic and the same goes for the missteps on the Classic NES – tons of dollars left in the pockets of consumers. Not a smart business practice. Sony has no problem selling Playstation 4s because they are great, present a fair value for the return, and have been easy to buy since shortly after launch.

            If you think your local Lego store will have oodles of Falcons on the shelf for double points days, consider that LA got 6 for launch and one of the busiest stores in my country got less than 20. I’d prefer to carry on with life instead of line up at 7:30am for a Lego set, so it’s debatable whether I’ll get one unless the website comes through. For the record, I want one because I am a huge Star Wars fan and could care less if they’re rare or if everyone has one.

            You are trying way too hard to make a point, as if you’re trying to educate us or something. All I read are veiled insults towards the community here, I don’t think anyone needs a lesson on Economics considering we’re all apparently flush enough to buy a $1000 Lego set.

      • Purple Dave

        What 3x limit? When I got in line yesterday morning, [email protected] had the Falcon marked with the usual 5x limit. As the online launch got closer, it shifted to 2x. When ordering went live, people in line with me reported being limited to a single copy per purchase. Now, that didn’t prevent one guy from placing two separate orders before buying a third in the store, but that’s normal. And in the past, I’ve heard reports of multi-ordering to get around limits like those causing problems for the buyer if they get too abusive about it. Online orders can always be cancelled prior to shipping, and the buyer’s account and CC numbers can be flagged for more severe restrictions. It’s possible to get yourself cut off from being allowed to buy on [email protected] or in LEGO Stores altogether.

        There’s no guarantee that anything will happen, of course. Maybe #10 will get his 2nd and 3rd copies shipped to him and be free to keep buying as much as he wants. But there’s always that risk.

        • Lock

          I bought it in Italian store, one copy only of course, but limit was 3x. But I purchased it at about 7:15 am UK time, Lego said online orders should have started at 7:30. Maybe they restricted the limit later, when they realized a lot of people were online and servers started to struggle.

          • Purple Dave

            Ah, see, in the US if they allowed that, one person could have cleaned out a store’s entire inventory in some cases (and good luck making it back to your car without an armed escort if they allowed that). In the time I was waiting in line, Coming Soon started with a standard limit of five on [email protected], which dropped to two before ordering went live, and ended up at one before any of my fellow line-waiters were able to add one to their cart. So maybe Enfield was privy to how things were going in Europe and was able to react accordingly. I haven’t heard any reports of them cancelling multiple orders tied to a single VIP card (I think stores still allowed it as long as you had one person per set present), but this late in the game that’s pretty much the only remaining option they had left to ease some of the demand.

          • Lock

            Sorry, I meant the shop online. Since in Italy there aren’t official phisical stores owned by Lego I don’t think there was a way to purchase MF from them.

          • Purple Dave

            Ah, well that would only affect European stock, though. US [email protected] would be selling only whatever had been shipped over here in advance of the launch. But I’m sure if they noticed a run on sets over there, they would have let Enfield know so they’d have time to make some decisions.

  • Matt Bailey

    Got my order in, just had to log in 100+ times and be patient trying for 1:27. Shipped tonight and will arrive Tuesday. Certainly frustrated,they seem to be taking cues from Apple, artificial shortage creates very real demand.

    • myscrnnm

      At this point, I honestly don’t think these product shortages are intentional. The Saturn V has only returned to [email protected] once or twice since it first sold out, and it’s been almost four months. If they don’t produce more in sufficient numbers, the high demand will eventually fizzle out, and they will lose out on customers who would have been willing to pay, but have been soured by the experience.

  • The Fett

    I was trying to get one for over an hour, and almost gave up thinking October with the double points would be a better idea. Glad I didn’t quit since I was able to get one and it looks like no one will be buying it during that promotion. Lego is so backordered they have no idea when it’ll be back in stock.

  • Kermez

    Usual marketing strategy, 10 years ago lego made huge number of sets and they looked quite sad in their stores while collecting dust. Now they have some great steps:
    Let out rumors set is coming for months
    Push biggest brick count and slap highest price ever, so everyone is creating buzz and discussing it- fans how to buy, others as look at this expensive toy
    Make available limited number of sets so they certainly will sell out
    Buzz continues as over months only limited number of sets will be sold

    That tactics is used by nintendo, Apple and many others for years. Of course, lego wants to sell this as much as it can so they will stop with this artificial supply constraint in couple months as skipping Christmas would damage their sales. Otherwise customers will just buy something else.

    • Purple Dave

      Ten years ago, they ran preorders for 10179, and offered a 20% discount for any takers. On launch day, not only did all of us who ponied up early not have to try to score one at launch, but since most of us lived nowhere near the tiny handful of US-based LEGO Stores, we knew [email protected] was our only option and got it out of the way early, in a relaxed manner.

  • Stief Dirckx

    I was able to order it from Belgium, Europe without any problems on Thursday morning 10am local time. Afterwards the order status was ‘waiting for stock’ but today it says ‘backordered’. No idea when it will get delivered…

  • Ericka Lewis

    2 hours after adding to my cart at 8:10 or so was able to check out, but got the backorder. At least I hopefully got 1 ordered. They should have prepared for it. I didn’t realise the Saturn V was an issue. We got one in the store and I don’t think it was the day of release even, although I think we got the ladt one they had there if I recall correctly.

    • gwai-lo

      I had the exact same thing happen to me. I’m glad I did at least get the back order because I see a lego store maybe 2 times a year lol

  • leggot

    After trying to order on [email protected] from 7:55 EST till 8:30 EST had to go to work, went to the local Lego store before they opened, they only had 3 to sell, they turned away at least a dozen people wanting one. They were giving out nifty (black w/ a silver MF printed on it) expedited shipping code cards. Was finally able to check out with a backordered unit around 9:15 EST, with the promise it would ship via 2day within 30 days. Rumors were floating around stores would get a second shipment in the next few days, so keep an eye out and stop in when the shipment day comes up at the local Lego store.

    • Jeff

      Don’t count on it. If there is any remaining stock floating around out there in retail, they will be the first to get shipped to online customers. My Saturn V was back-ordered on release day, and was shipped 2 days later from a LEGO b&m.

      • leggot

        got one today, store recd. 2 yesterday afternoon and had one left when I went in at 10:30am for the Ninjago building event

  • leggot

    they seem to be selling for $1400-$1600 on ebay though :/

    • Reaven Veaceslav

      Secondary resale markets are trash when the set is still actively being produced.

      • myscrnnm

        That only applies when there is sufficient supply. In this case, we’re talking about a highly desirable set for which there are supply constraints, and no official word on when more will be available for sale (clearly none that are not already in the distribution chain as the October 1 release has now been cancelled). Based on sold listings in the past 36 hours, the 75192 is fetching anywhere from $1,000 to over $1,600 right now.

        Even the Saturn V, which was released in June, and for which LEGO has guaranteed it will produce through at least 2018, is still fetching over $160 on eBay, $40 above retail. Pretty good for a set that is not retired, and over a 30% return.

        • Reaven Veaceslav

          That’s my point. The secondary market for a normal, publicly available set shouldn’t be like this.

          • FragoFox

            I Agree, but some people are willing to pay the extra… personally i wouldn’t since the set is “supposed” to eventually return… but other folks may have the extra cash to burn…

            I’m watching eBay and how some of the new Falcon sets are actually selling for $2000+ as pre orders… so for some of those folks, not only are they paying crazy more, but they’re still stuck waiting… others, however, are selling sets in hand.

          • Gomek

            Problem is Lego is very unpredictable with this sort of thing.

  • Brady

    Here’s how I got one….
    -Made cereal at 6AM Central Time
    -Proceeded to refresh the Millennium Falcon product page every 30 sec or so until 7:30AM… until it was available for purchase (you know you were doing it to!)
    -Got kicked from cart, logged out, website downed for 45 min or so.
    -Gave up and went upstairs to take a shower…..
    -Last ditch effort… asked wife to sit at laptop and try while I took a long shower
    -Wife persisted to log in a thousand times and attempt to get to checkout (not because she wanted to the Falcon…. because she’s competitive)
    -Somewhere around 8:30AM wife says “GOT IT”!
    -Received confirmation email from Lego around 10AM
    -muahahaha…….. Muahahaha…….. MUAHAHAHAH!

    • Jeff

      Similar story here, minus the wife part.

      • Oscar Gutierrez

        n Europe it was much more smooth, I contacted Lego by twitter and they told me the hour of launch in Europe: around 8:30 CEST, but I started to check the site every 30 minutes from 6:30.

        At 8:00 CEST I checked it and I detected the site has been updated to start to sell of the MF, so I was sure in the next 1-2 minutes would be available. One minute later I bought it with my Visa card and avoid PayPal because it could be an extra step with potential issues.

        In least than a minute I bought it without any issue, after that my order was in processing, then in warehouse and now traveling home (Speyer the latest location). On Tuesday or Wednesday should be shipped at home ๐Ÿ™‚

        Sorry for your stress but I think all the main issues happened in the US sale.

        Anyway I’m sure Lego wants to sell as much MF as possible so if you didn’t get it you will have the chance to buy it again sooner or later, but maybe not in the first wave.

        Good luck ๐Ÿ™‚

    • Lock

      You’ll be forever in debt with your wife. Bad, bad move… ๐Ÿ˜‰

      • Brady

        That ship sailed a long long time ago HA!

    • Formul

      I did the same thing except my order went straight into “backordered”.

    • Lukas M

      I could have one easily from the local LEGO factory store. . but its too expensive..I mean not like 2x times more than in UK or US, but just “in general” compared what you could buy for that sum.. pity, that the factory stores for employees have it – but official stores dont

  • Le Goat

    I don’t understand why they don’t continue taking backorders!? Wouldn’t that help them estimate demand? Heck, I’d even pay up front – take my money! I just don’t want to play the game of having to check the [email protected] website every 5 minutes until Christmas to try to get one.

    • Joe

      Because they’re trying to create marketing hype among the fanbase. They want you talking to your friends and relatives (and their kids) about how hard to get this set is, and how much you want it that you’re willing to check the store every day until Christmas.

      They DON’T WANT you to feel satisfied that you have one reserved for yourself.

      You folks all need to take Nintendo Marketing 101.

  • Kezza

    For those of you who were able to “backorder” one from the Lego store online, I called Lego today and they said approximate date of shipping will be the 11th of October… So I guess we’ll see!

  • Mike

    Anyone who was surprised that [email protected] crashed and burned under the load yesterday clearly hasn’t tried to place an order on any release date or big promo date in the last couple of years. For a company of it’s size, Lego doesn’t have a particularly robust online ordering system.

    • JohnSB

      Yup. Last years Darth Revan and free shipping on all orders promo was crazy. Brought the servers to a crawl, and ran out almost immediately.

      • The Anonymous Hutt

        But I still got one….mwahahahahahaha….

      • Purple Dave

        To be fair, the Darth Revan promo was held in 2014, and they had plenty. Last year was just a limited amount of extras they ran across, and everyone knew they’d have a small window to score more. If it was a regular promo, people probably wouldn’t have bum-rushed the site the second the promo went live.

        • The Anonymous Hutt

          I believe JohnSB was referencing the brief, weekend promo we had at some point in the last year. That was when everything when to crap and I got my Revan.

          • Purple Dave

            Yup, that would be everything starting with “Last year”. But for those who actually wanted one the first time around, I don’t remember there being any supply issues or (at least when I placed a couple orders) crashed [email protected] site.

            The only two first-run promos I remember being a major pain due to insufficient supply were the mini AT-DP (sold out in a couple weeks) and Martian Manhunter (sold out in a couple days). I had no trouble getting I think two AT-DPs and at least three Martian Manhunters. In 2014 I had no trouble getting three Darth Revans, and I don’t recall it selling out within the promo period.

            I do get why this sort of thing can cause so much grief even to this day, but for anyone who was actually buying LEGO SW back in 2014…why didn’t they get one during the first promo? Mostly I figured the second wave would appeal to speculators, people who started collecting after the first promo, and people who were after it for parts (having built a minifig of Batman villain Firefly out of an original Jango Fett, I can guarantee there are people who cobbled parts of Revan into a custom minifig or two).

  • ToddG

    Definitely the hardest I’ve ever had to work to spend $800. I got one, but on backorder, so hopefully the restock doesn’t take too long.

  • Wayne

    I had one in my cart and was then logged out during checkout and then it went out of stock. I’m disappointed that TLG didn’t learn its lesson from the Saturn V mess and when I called CS I just inquired as to when more stock would be made available.

    • myscrnnm

      I couldn’t even get through to consumer services. Everytime I called during the first hour the set was made available, I got a line busy tone. Absolutely no way to troubleshoot anything as live chat was obviously unavailable as well, and the error messages did not provide any useful references codes.

  • Wayne

    Now there’s sets showing up on eBay and the asking prices and equal to that of the original 10179 sets…

  • Lock

    Got it, as soon as online shop opened the orders. It was well before announced 7:30 am UK time.
    They shipped it today.

  • Arik

    Folks who got confirmation should check their Order Status
    I have confirmation but order says – waiting for new stock
    Who knows?
    Similar story – basically refreshing from 7:30 am till site goes down. Snag one in the bag, try to checkout, thrown around the system to who knows where, eventually able to pay and checkout.

    • myscrnnm

      I am in the same boat as you. They’ve already charged my credit card, but the order status is “waiting for new stock.” Looking at the FAQ, this is essentially a backorder. But in the past, it seemed as though [email protected] would give a ship date for backorders, but not in this case. Guess that means we could get ours as early as later this month, or as late as next year. Just hope we still qualify for the black VIP card.

  • Matt Unger

    My friend and I showed up to the Paramus store at 7 am and were the first 2 people there until another guy and his friends showed up around 8:30. Sign on the door said they had 3 so we were golden. A couple other people showed up and then the Lego store workers arrived at 9 along with the a very nice woman who is the Lego Northeast head of sales. After telling us we got the 3, they told the next 3 people in line they expected 3 more by Monday and they could put their name on a waitlist or take the previously mentioned card for free expedited shipping. They all put their name on the waitlist and whatever day they come in will have until the end of that day to come back and purchase it or it goes to someone else so it might be worth stopping in to see if your local store is waitlisting or not.

    Also the woman in charge of the Northeast said that this was originally going to only be an online only sale and they are still trying to keep it like that because this is more of a “showroom piece” and not just a regular set hence why they won’t stock many in stores, maybe 1 or 2 per shipment. And they are also not taking returns on these to try to curb scalping I assume and they will start to have restocking fees on larger sets soon, for the same reason I’m sure.

    At the end of the day you can’t stop people from buying to resell and you can never ever anticipate demand, no matter what. And yes they probably shouldn’t have announced the online time early so the site at least had a chance to survive for a bit. She told us at that time in the morning sales were already in 5 digits which isn’t surprising, but I am very surprised they wouldn’t specifically have some stock set aside for the general release on the 1st. In all honesty they probably should have done a preorder for this considering how much hype it was getting online. Set a number for VIP’s to preorder and that’s it and then do the general release on the 1st.

    Sorry for the long post, just wanted to share some info.

  • DavidN

    I was able to get one on back order after working at it for about 30 mins starting at 9am EST.

    The store calendar says there are TWO exclusive Star Wars sets to be released to VIPs on the 14th. So, what’s the second set? I don’t see anything else on their site that’s new…

    • The calendar says two early access sets, not two Star Wars sets. The other set is the Winter Village Station.

      • Purple Dave

        Yeah, I forgot that came out at the same time, but while we were in line we got to watch the manager and assistant manager lift the cover off the lower case, pull some other sets (London Bus, Mini Cooper, and…something else that I can’t recall), and set up last year’s WV train and this year’s train station before _very_ cautiously lowering the cover back down.

  • The Anonymous Hutt

    My gosh it’s like you guys were trying to get tickets for comic con…for once I’m glad I didn’t have $800! xD

    • Purple Dave

      Black VIP card. Maybe it’ll net me some cool SW sets. Maybe it’ll get me some popular Disney Wars garbage that I can trade for Deadpool Duck and/or the BatPod.

      • The Anonymous Hutt

        Or it will be a brick built Han Solo in the same style as the Toys R Us Princess Leia! 8D

  • ModifiedJason

    I checked as early as 2am MST and every couple hours after that. I did check again shortly after waking up for work and the site was clearly having issues. I managed to get one in my cart but it was already on “backorder” status. OK with that, I went ahead and went through the checkout process, twice, before it actually took my payment and 3000+ points redeemed (sad part, I had only been saving points for ~6mo by now.)

    Luckily I got through the checkout process with fewer headaches than most and about an hour later I got my confirmation email for my order being accepted.

    I do want to say… Be happy if you were able to place ANY order at all, backordered or not. Odds are, Lego will have those filled in the next 30 days and all will be well. (Its not like a plastic building toy is the end of the world.)

    Lego clearly underestimated the demand… Basing demand on the number of people like myself who buy most all Lego Star Wars kits (among many other Lego kits and products) is short sighted. This had HUGE hype all over the internet less than a month ago once the announcement was made. And the number of Star Wars fans far outnumbers that of typical Lego fans. Add in the fact it is a jaw dropping model (Lego or not) and demand should have been multiplied ten fold.

    Lego really can’t be 100% at fault here. Demand far exceed probably even their wildest expectations for an $800 toy. But this is far from abnormal. I recently pre-ordered the highly anticipated Nikon D850 camera body (a pro level 46 megapixel $3400 camera body only). My pre-order was accepted literally minutes after orders were allowed and 2+ weeks before the official release / ship date which was last Friday (09/08). Demand was so high that only a fraction of those orders have even been filled yet and people went straight to anger and frustration with Nikon and vendors for not having enough stock or taking too many pre-orders, etc. But I realized…. I have a camera. It still works great. Sure the new one is double the resolution and has so many nicer features and improvements… My camera is only 2 years old and works great still. I have nothing to complain about. My order was accepted and will be shipped when they get to mine. I’d like to have had it last week for a maternity photo shoot last weekend, or today for a model/cosplayer shoot, but nothing is stopping me from doing these with what I have.

    In short, be happy if you got an order in, backorder status or not. I do feel a little sad for those who couldn’t get an order in before the status was changed to “Out of Stock” since delays will clearly last at least the next month or more.

  • Arik

    Spoke to Customer Services
    It was by far the biggest launch they ever had and did not realize how much interest there would be – they were just not properly prepared
    They sold over 6500 units in he US in the first hour – after that I guess everything became temporarily out of stock
    They had 10% of the number available in US stores
    October 1 is no longer in the cards for any more units and those with backorders should get them later in the year

    • Matty

      Did they indicate whether or not this would be made widely available? I just have a bad feeling this is going to be like the Nintendo Classic where it’s going to go out of production before most ever have a chance to buy it.

      • Reaven Veaceslav

        I can hear it now. Lego “We have heard everyone’s feedback regarding the lack of availability of the Falcon, and have agreed to cancel production of it.”

        • Gomek

          They have done that before.

      • Purple Dave

        This sort of panic used to be kinda funny, but it’s starting to get a bit tiresome. This isn’t some Ideas set that they have no confidence in. This is a flagship set for one of their most popular themes. Just like the previous UCS MF, expect it to stay in production for at least a few years. It will probably only be retired once demand has slowed to a trickle (like the last one) or when they have a replacement set to launch soon after (like the Death Star playset), and right now there are people who failed to confirm even backorder status, and it looks like they’re going to be turning everyone away on the wide launch in two weeks. Based on at least one report, there were a few copies still en route to some of the LEGO Stores, but probably not more than a couple copies per store, and those are almost certain to be sold off by October.

        I remember this being the reaction to the UCS Tumbler launch, when people were freaking out because they missed the October launch, and thought it would be retired by the end of the year. By the time it was, almost nobody even noticed that it was gone. I only knew about it because they had a copy sitting on the ledge behind the cash registers at my LEGO Store, and when I asked about it I was told that it was a return. They’d already reset their shelves, and didn’t want to clear a spot for it.

        We’re already seeing the same panic for the Saturn V, even though they have made at least two announcements that production will continue through next year, because everyone is clustered together in some back corner of some forum just feeding each others’ panic instead of getting the true story.

        It may take several months, but there will come a time when anyone can walk into a LEGO Store and just buy a copy on any random day, or add one onto a [email protected] order on a whim.

  • Gomek

    I’ve been saying for a while now they need to do pre-orders. It solves all this silliness.

    • Purple Dave

      To a degree, it does. But I’ve been having terrible luck with [email protected] vs cold fronts lately. I’m still waiting on a return label to send back a TLBM Arkham that got a little wet, and after putting the Falcon in my trunk I went back in to exchange a Flying Fox that got completely soaked. Before that, it was a pair of Exo-Suits in one order, and a Gunners & Guards battle pack and Mandalorian Speeder in another.

  • Oscar Gutierrez

    In Europe it was much more smooth, I contacted Lego by twitter and they told me the hour of launch in Europe: around 8:30 CEST, but I started to check the site every 30 minutes from 6:30.

    At 8:00 CEST I checked it and I detected the site has been updated to start to sell of the MF, so I was sure in the next 1-2 minutes would be available. One minute later I bought it with my Visa card and avoid PayPal because it could be an extra step with potential issues.

    In least than a minute I bought it without any issue, after that my order was in processing, then in warehouse and now traveling home (Speyer the latest location). On Tuesday or Wednesday should be shipped at home ๐Ÿ™‚

    Sorry for your stress but I think all the main issues happened in the US sale.

    Anyway I’m sure Lego wants to sell as much MF as possible so if you didn’t get it you will have the chance to buy it again sooner or later, but maybe not in the first wave.

    Good luck ๐Ÿ™‚

  • Purple Dave

    Somerset got twelve, but it sounds like the manager had to fight distribution to get that many. Something about them being worried he’d end up sitting on most of them for a long time, so he didn’t even get the last two until the day before. I ended up 11th out of over 20 people who arrived before the doors opened (at least four bailed once they realized they missed the cutoff), and I imagine they had people show up during the day hoping they’d still have at least one. They had about two dozen other people call in advance to ask how many they got and when the mall doors would be unlocked.

    Now, it sounds like the next largest launch in the US was the Mall of America with nine copies. Compare that to the UK where they had one store with a midnight launch event, 159 copies on hand, expedited shipping cards for 450 more, and an autograph table. In the UK. A country that’s smaller than our National Park system, or my home state, had a single store with 150 copies when my entire state only got a dozen.

    • leggot

      14 Lego stores in the UK, 46 in the US, and many many more outlets such as TRU, Target, Walmart in the US as well, the US has to be the largest market for TLG. For this release, their web service was woefully under powered… they clearly missed what the market demand would be for this set. 11,000 sold through [email protected], and ~1000 through store fronts globally? That’s the equivalent of 48,000 of the typical larger sets, I doubt they have ever seen that level of demand in Lego’s history.

      • Purple Dave

        What I heard is that the launch of the SW theme in ’99 is what finally pushed the US past Germany to become the world’s largest consumer of LEGO product. Now, consider that the US has roughly the same geographic size and population as Western Europe (WWII definition, not modern UN), and that’s not quite as impressive, is it? This is also a D2C set, so you really only have three options in the US: LEGO Stores, [email protected], and possibly the LEGOLAND park system. And if you opt for the latter, you wouldn’t get the black VIP card.

        Based on reports here, some stores didn’t even receive four copies to sell, so who knows how many copies actually shipped to US-based LEGO Stores? I actually wouldn’t be at all surprised if more people walked out with a copy at launch in the UK than did in the US.

        • Reaven Veaceslav

          There are apparently 90 Lego stores in the US and Canada. If we assume each store gets an average of 5-6 sets, the entire North American physical stock of the set would be around 500 of them, for all of the US and Canada.

  • Banthatracks

    Did not see the approximate time of release on [email protected] and began refreshing my browser at 9P Pacific. Woke up every 30 minutes or so and fell alseep at 4A Pacific. About 545A PAC. Woke up and experienced all the issues everyone else did but kept perservering and trying different payment methods etc. Order finally went through and shipped today (Next day.).

    Went to local Lego Store and lined up at 915A and guys told me they had passed out tickets to the first 6 in line the last of which arrived at 6A. So I left but heard they might be getting more in the next morning (today.). Called at 915A and they said they had them but could not hold. Ran down, was 7th in line and had no idea if I would get one. At about 955A, dude came out with about 15 tickets and I was 7th. So I got my 2nd. (I am keeping both.). So my local Lego store apparently got over 20 in the first two days.

    • leggot

      the so called “flagship” store in downtown Chicago got 12 to sell on the 14th, and have not seen any more (sales person who worked at my local store works there now, and filled me in when we visited the downtown store this weekend)

      • Purple Dave

        Our manager said he heard they only got four, and said he didn’t expect that location to see a lot of demand for them because they tend to cater more towards tourists. Schaumberg and Northbrook are where most of the AFOL crowd shop, based on experience from Brickworld.

        • leggot

          Tourists buy Lego at the WaterTower store because its cheaper than anywhere else due to taxes (VAT). Even on weekday evenings there is a line at the registers, with 3 or more cashiers checking people out. The Chicago store sees allot of sales, and many big sets, that I donโ€™t see moving at the suburban stores. I also see more activity on their PAB wall than any of the suburban stores. Chicago downtown is a very wealthy neighborhood, and the store is a short walk or cab ride for people with allot of discretionary spending money. If any store should have an excess of the set, it would be this one in IL. Have not heard what the NY flagship store had on hand.

  • FragoFox

    Similar story to others,… Although i wasn’t aware a time had been announced, so i spent the night waking up and checking… at first i thought it would be a midnight release (eastern). was not. woke up at 2:30.. nay… then said screw it.

    got up for work and waited for a 730 possibility… nothing… got to work and was lucky enough to be able to do this there.

    Around 810ish is when i reloaded and saw it was available… fought like hell, had about 6 tabs opened to the lego store… got kicked off a ton, after about 20 minutes, so around 830 i managed to finally get through and use paypal to order. Shipping did show up as being charged to me, but the site had mentioned something about how they were going to review orders to make sure everyone got their proper promotions, so i figured the shipping charge would be taken off.

    Eventually i received my shipping notice and it was removed, however i wasn’t able to use any of my VIP Points. At this point though i was willing to forgo using my points And was willing to pay the $40 shipping charge… whatever it took to get it.

    Crazy part is, the darn thing shipped out 5 hours later and arrived today… apparently came from 1 state away. All the extra promotional stuff was shipped separately, wont see that for a few days…

    I do think it’s funny though…, on Wednesday the US Limit on Lego.com was set to 5, Around 8pm (Eastern) it dropped to 2, and then literally when it went on sale it was set to 1. Personally i’m happy about that… I hope everyone gets a chance at this set without needing to drop more than $800.

    • digited

      Fragofox, can you comment on how the set was packed for shipping? Was it the same box the folks got in store but just without the stick on wheels and handle? Or was that box in yet another box for shipping? Related, what condition did the set arrive in? My biggest concern with my pending [email protected] order is the falcon box gets damaged in shipping. For me at least, 98% of my shipments from [email protected] end up being damaged. Many thanks!

      • FragoFox

        Yeah, so, it was a box inside a box… so the lego set box, was inside a box which was inside a box… if that makes sense… the outer most box was scrapped up a bit but the box inside of that one was pristine, and the lego set box was in perfect shape… I ordered mine directly from Lego so i can’t say how other companies will do it…

        I think that the boxes the lego was giving out, with the wheels and handle were the same as the second box… so they basically threw that in another box and shipped it out… all three were VERY tight fits.

        i’ll throw some photos up here…

        https://uploads.disquscdn.com/images/45bb90f2e9ad0c21dd60de0f355d69ece472f0d0c16b143f0846901771d37860.jpg https://uploads.disquscdn.com/images/01d4eb088c601927e464b856d377b073db956723a20da278b60e82a61fd41495.jpg https://uploads.disquscdn.com/images/45f025e468cbbe4980cfdcaeb2b94b2687b200ab6998f5a52b3cd76ce53a5f16.jpg

        • digited

          Super helpful – thank you!! Yes, they added one box compared to what you get in store. Also, the in store sets have the wheels and handle stuck on which is a major pain. I just spent an hour getting those off mine cleanly without doing any box damage. I succeeded but it was tedious.

          • leggot

            picked one up from the Lego store today, they ran out of the wheels and such, I had no problem carrying it out to the car once I found out they had one! ๐Ÿ˜‰ glad I missed out removing them for storage

          • FragoFox

            OOOO Grats! My wife took a half day from work to burn up some comp time, just happened to be the day the thing showed up on our doorstep… mmhmm and it was nice to know that the thing wasn’t sitting on our porch for more than half an hour… Fed ex didn’t require a signature which is a bit frightening…

          • Purple Dave

            Frankly, I’m not sure anyone who wasn’t in line for the Falcon actually realized we were buying them. Most of the sales were done and out of the store before they unlocked the doors to the public, so they were probably already driving away when people came in for the regular opening. Only the last four of us were told that we’d need to come in as a group and stand in line, but I expect some of the latecomers were showing up for the VIP launch of the new Winter Village set, or just to browse the regular selection. Since all of these were still sealed in their shipping carton, you’d probably have to know what was inside of them to realize what you were seeing if you weren’t paying them much attention.

          • Purple Dave

            The wheels and handles are added at the store. Somerset got twelve sets but only eight sets of wheels and handles. The first eight people took the wheeled copies, so mine was just the box.

  • Altair

    I was lucky enough to order one amongst the first and it was shipped yesterday. Such a high demand was to be expected, but the biggest mistake of Lego IMHO was to allow people to buy more than one. Speculators took advantage of it of course, which left many fans rightfully frustrated.

  • Talos Tsui

    I didn’t aware of the release time is 8am EST, I called two LEGO Retails stores at two different locations, both person at 2 different store told me at midnight. Both stores are 1.5 hrs drive, FYI. So I check at midnight EST, no luck. Check again at 3AM EST (midnight PST), no luck. The server did went down 15 mins prior to 3AM EST. Went to bed at 5am, got up at 7am, and keep reloading until 8:10AM. Site crashing left and right. Boot out of LEGO ID many times. Finally got my order in at 8:45AM. My co-worker got his at 9:20AM. My co-work got his shipment notification. I never got mine, apparently my order is back ordered somehow even thou my order got in 30 mins before my co-worker. Called LEGO, they said it is the computer system crashed mess up my order. But I was told to be consider to be lucky, since thousands of people couldn’t get theirs. Also found out the online launch time was wrong. Really mad about mis-information about the launch time from store employees.

  • ModifiedJason

    My original post was flagged as spam somehow (stupid system). But my thoughts are that you should feel happy if you did get an order in at all, if even on “backorder” status. I don’t believe Lego had any idea that the release for an $800 building toy would have such huge response.

    Personally, I had been watching for it to be released a number of times throughout the morning and when it went live, it sold out very quickly. But I did get my order in still before the system finally stopped taking orders.

    I don’t blame Lego one bit. And I don’t feel like a pre-order would have helped either as that would have simply sold out in the same period of time leaving people upset about that as well.

    I recently pre-ordered a very highly anticipated Nikon D850 camera body (professional level camera) as I am also a photographer on the side and despite placing my pre-order literally minutes after sites allowed orders to be placed, the demand was so high that very few people have yet to receive their cameras (released a over a week ago). Myself included. But I realized…. I have a perfectly fine, working camera. And any professional photographer who ordered one likely has one or more working cameras that will do them just fine until they do get the new one.

    It would have been great to get the Lego kit on release day, or the new camera on release day, but its not the end of the world if I don’t.

    • Purple Dave

      A pre-order absolutely would have helped. They would have known well ahead of time how many copies to produce just to cover the pre-orders, and still had some left over for launch.

      They have a huge production capacity, and they’ve been able to adjust it to better meet demand in the past. There’s no reason they couldn’t have done it with this set, too.

    • Joe

      “I don’t believe Lego had any idea that the release for an $800 building toy would have such huge response.”

      Oh dear, you’re painfully naive.

      This is an improved remake of the Lego set that fetches the highest price in history on ebay ($5000+).

      Lego knew exactly what they were doing. They deliberately only released a few thousand sets across the entire country on launch day to stoke marketing hype. It’s the same tactic Nintendo uses with most of their products.

      Don’t worry, they have tens of thousands more units sitting in warehouses to release in staggered “announced” waves before Christmas, to ride the hype this creates.

      This is not rocket science. You see it all the time with big ticket products nowdays. The only shame is that Lego feels it necessary to play these sorts of silly games. I thought they were better than that.

      • Purple Dave

        No, there are definitely people who expected every bit of the demand on launch, but there are also people in their distribution branch that were expecting most of the initial supply to last until after the wide launch. And the really stupid thing is that, while VIP cards may not date back to the previous UCS Falcon launch, they do still have almost a decade of customer-specific sales data that they’ve been able to easily collect thanks to them, and they have general sales numbers from the previous launch (where the 1st Edition reportedly sold out on pre-orders alone). So it’s not that they didn’t have the ability to get at least ballpark the level of demand, but rather that some people were so convinced that they were right that they apparently didn’t even bother to put any effort into confirming their expectations.

        If it really was just about putting a stranglehold on supply, the manager of my local store probably wouldn’t have been able to talk his way into being sent four times as many as some other stores in the US.

  • Clark McFly

    Can someone who actually got a copy please write the size and weight of the box?
    Thanks.

    • Purple Dave

      The box is 16″x18″x22″, and weighs in at just over 33 pounds. I tested it to see if a large LEGO bag would fit over it, thought for a moment that they were being a bit cautious in their “no bag” announcement, but once I got it about 6″ down it started stressing the bag on the corners.

    • leggot

      bring a folding luggage cart if you can, my store ran out of the stick on wheels, which are under speced for the weight of the box and fail after a short distance anyways, and are a pain to remove if you intend to keep the box. If you have to fly, I would be careful and get insurance as you will need to check it, way too big for carry on. I just put it on my shoulder and carried it out the door, too big to carry under my arm for any distance.

  • Joe

    In general, “Only another’s desire makes something desirable”.

    In other words, people flock to things that are “perceived” to be desirable and hot. Not because they are intrinsically good necessarily, but just out of the human herd survival instinct (i.e. everyone else in the herd is eating that, so it MUST be good for me!”).

    Lego is copying the marketing tactics of Nintendo and playing its gullible fans like a fiddle.

    Don’t be chump and rush after something that only two months ago you didn’t know existed. Be patient and wait for double VIP points, at the very least.

    • Cheryl

      What the hell are you on about?

      • Reaven Veaceslav

        Basically, consider the idea that there are people who want the Falcon entirely because it’s rare, not because it’s the Falcon. If it were easily accessible, would people make a mad dash for the website the same way, if there wasn’t a risk that you would miss out on having it because you weren’t fast enough, and you could just buy it whenever you were up and able to?

        Nintendo does a similar thing where it typically underproduces what it releases, forcing a collector market for their products, resulting in there being a lot of fervor and desire for their products even though they’re just another game console that people will eventually be able to get anyway.

        • Cheryl

          I don’t see how that makes fans gullible?

  • Danny Ocean

    I just picked one up at Concord Mills, NC. They received 2 today. They were for VIP only. I happened to be in the store when I was told they just got two in. Another gentleman walked in about a minute later and scored the second one. We both took pictures next to the display one and chatted for a bit.

  • Pete Chittivej

    As usual, these sets were easily received by second sellers that have already posted hundreds of ads on eBay and such. Hate it when these items don’t reach the hands of the fans that want to build and enjoy the kits.