Bricktober 2014 officially starts today at Toys R Us stores. For purchases of $75 or more each week of October, you can get a free LEGO mini modular set and this week you can get the Theater (40180). The Theater is available until Saturday, October 11.
Before we mentioned that you can just purchase the sets themselves but it seems that TRU has taken that option away.
Week 2: Pizza Place (40181) – October 12-18
Week 3: Fire Station (40182) – October 19-25
Week 4: Town Hall (40183) – October 26-November 1