Page 8 of 1810

LEGO Announces 2025 Annual Results with Record Revenue and Profit

March 11, 2026 / Allen "Tormentalous" Tran

LEGO has announced their 2025 Annual Results and they have achieved double digit growth in revenue and operating profit. It was a record year for LEGO as there was a 12% in revenue with a 18% operating profit. Sales also grew 16% and gained market share by growing more than twice as fast.

There were 868 LEGO products released and the most popular themes were City, Icons, Star Wars, Technic, and Botanicals. The number of products released were the most ever by the company.

The LEGO Group delivers record results in 2025 driven by strong brand and innovative portfolio

Highlights vs. FY 2024

• Revenue increased 12% to DKK 83.5 billion, driven by strong brand equity and demand for innovative LEGO® play experiences.
• Consumer sales grew 16% as more children than ever received a LEGO product.
• Gained market share, growing more than twice as fast as the toy market.
• Operating profit grew 18% to DKK 22.0 billion due to record top-line, production scale efficiencies and productivity gains while strategic spending continued. Net profit grew 21% to DKK 16.7 billion.
• Free cash flow was DKK 10.8 billion, supported by high operating profit while sustaining substantial investments in new factories, existing facilities and sustainability initiatives.
• Significant increase in the estimated average of renewable and recycled content in the materials purchased to make LEGO® bricks to 52%, up from 33% in 2024.

BILLUND, DENMARK, 10 March 2026: The LEGO Group today reported earnings for the full year of 2025, achieving double-digit growth in revenue

… Continue

LEGO Super Mario Minifigure Scale Sets Announced for 2027

March 10, 2026 / Allen "Tormentalous" Tran

It’s been a long time coming but LEGO and Nintendo have announced that LEGO Super Mario minifigure scale sets will be coming in 2027. In the short clip below, we get our first look at the LEGO Mario minifigure which fans have been wanting since the LEGO Super Mario theme started back in 2020. The only bad thing is that we have to wait another nine months to get the sets.

New form unlocked! New sets coming in 2027 #LEGOSuperMario pic.twitter.com/OAqcN8VmP3

— Nintendo of America (@NintendoAmerica) March 10, 2026

LEGO One Piece Gum-Gum Fruit (75647) Revealed

March 10, 2026 / Allen "Tormentalous" Tran

LEGO has revealed a new LEGO One Piece set that will release in August with the Gum-Gum Fruit (75647). The set has 482 pieces and will retail for $69.99 and you can pre-order it today. The set features Luffy D. Monkey’s Devil Fruit, the Gomu Gomu no Mi, which makes his body rubber. Inside the set, there is a scene of young Luffy finding the Devil Fruit for the first time.

Experience the magic of the Gum-Gum Fruit (75647) with this LEGO® ONE PIECE building set, featuring minifigures of the young Monkey D. Luffy and the adult Luffy with long, movable arms that can extend right or left. This ONE PIECE merch inspired by the Netflix live action show features the legendary Fruit and makes a great gift for boys and girls ages 9 years old and up. Open the top of the authentically detailed Devil Fruit to reveal a scene showing young Luffy discovering the Fruit for the first time in Windmill Village hut. This birthday, holiday or any day gift idea comes with a nameplate stand, so fans can display their iconic Fruit for all to admire. And with the LEGO Builder app, kids can build with confidence – zoom, rotate in 3Dand track progress with easy-to-follow digital instructions. Set contains 482 pieces.

LEGO Mario Kart Luigi & Mach 8 (72050) Officially Announced

March 10, 2026 / Allen "Tormentalous" Tran

LEGO for MAR10 Day has revealed a new Mario Kart set with Luigi & Mach 8 (72050). Releasing on April 1 (pre-order today), the set has 2,234 pieces and will retail for $179.99. The set features Luigi with his cart and with some tweaking, you can now recreate the Death Stare meme. Luigi & Mach 8 joins Mario & Standard Kart (72037) as the only two sets so far in the larger Mario Kart sets.

LEGO® Mario Kart™ levels up Super Mario line-up with Luigi and the first-ever large-scale Mach 8 Kart set

BILLUND, DENMARK – 10 March 2026: Start your engines! The LEGO Group today revealed the LEGO® Mario Kart™ – Luigi & Mach 8 (72050), the latest addition to the line-up of LEGO Super Mario™ products. This highly detailed model is inspired by the beloved Mario Kart™ series.

Designed for builders aged 18 and up, the set includes 2,234 pieces that bring Luigi and the Mach 8 to fans in brick form. The buildable figure features a posable head, arms and hands, seated confidently behind the wheel of the first-ever large-scale LEGO brick recreation of the Mach 8 kart.

Builders can display the kart on its stand at dynamic, race-ready angles, capturing the excitement of a Mario Kart™ showdown mid-drift. For added interactivity, the model can also be removed from its stand and rolled forward. Turning the steering wheel turns the front wheels, and turning the back wheels will spin the flame exhaust, allowing for a playful movement alongside static display.

… Continue

Last Day for LEGO Ideas Yu-Gi-Oh! Building Contest Entries

March 9, 2026 / Allen "Tormentalous" Tran

There is less than 24 hours left to get your entries in for the LEGO Ideas Yu-Gi-Oh! building contest for a chance for your build to become a future set. The build must contain between 400-2,000 pieces and must focus on Battle City or Duelist Kingdom tournament arcs from the Yu-Gi-Oh anime. The finalists will be announced around April 10 with a fan vote running from April 14-28. The winning set will be announced on September 10.

LEGO Botanicals Floral Picture Frame (40916) GWP Promotion Now Live

March 8, 2026 / Allen "Tormentalous" Tran

The promotion for the LEGO Botanicals Floral Picture Frame (40916) gift with purchase set is now live on the LEGO Shop. From now until March 15, you can get it with purchases of $150 or more, while supplies last. The set It has 310 pieces and it features a picture frame with various plants at the base.

Also from now until March 16, you can also get the LEGO Bunny Ear Bag (5010109) with $65 purchases of City, LEGO Creator 3-in-1, DREAMZzz, Friends, and/or Ninjago.

Lastly, you can earn 3x Insiders Points on the following sets:

• LEGO Ideas Willy Wonka & the Chocolate Factory (21360) – 4,290 points
• LEGO Ideas Twilight: The Cullen House (21354) – 4,290 points
• LEGO Ideas River Steamboat (21356) – 6,435 points
• LEGO Harry Potter Hogsmeade Village – Collectors’ Edition (76457) – 7,800 points
• LEGO Icons Tropical Aquarium (10366) – 9,360 points
• LEGO Fortnite Mecha Team Leader (77078) – 4,875 points

As a Rakuten/Linkshare Affiliate, I earn from qualifying purchases.

LEGO Ideas March 8 Update – Quiet Week

March 8, 2026 / Allen "Tormentalous" Tran

After being very busy the previous few weeks, the LEGO Ideas First 2026 Review Stage has slowed down this past week with only two projects reaching the goal. One is for a character from Plants vs. Zombies and the other is a functional hourglass.