There will be a series of exclusive events at LEGOLAND® Discovery Centre Manchester taking place from Friday 10th February to Sunday 12th March.

Visitors can come meet Gotham City’s caped crusader in LEGO form and have a picture taken with the scene-stealing star. Activities also include a themed scavenger hunt and LEGO Batman™-inspired LEGO builds with our Master Model Builder, Alex. No extra ticket required!

Other facilities at LEGOLAND® Discovery Centre, including the 4D cinema, rides and creative play sessions in the builder workshops, are also available for visitors.

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Spend This Valentine’s With Your One True Love – LEGO®

As LEGOLAND® Discovery Centre Manchester hosts AFOL Valentine’s Evening

Description: Production:Clients M-O:Merlin Attractions:LDC:Images:heart.pngIf LEGOLAND® Discovery Centre’s Adult Fans of LEGO® (AFOL) nights are the highlight of your calendar, then the wait is over as LEGOLAND® Discovery Centre Manchester, at intu Trafford Centre Manchester, is hosting a Valentine’s special on Tuesday 14th February, for one night only.

LEGO® lovers shouldn’t delay in booking this AFOL singles night, where budding builders can reignite their imaginations and enjoy an exciting evening with hundreds and thousands of LEGO® bricks and, of course, like-minded people that share the same passion!

A fun-filled Valentine’s alternative, LEGOLAND® Discovery Centre Manchester’s AFOL night starts at 7pm and is priced at £20 per person, wine and canapés are also included. Make full use of the facilities, including 4D cinema, rides and enjoy some creative play sessions in the builder workshops.

Some of the centre will be sectioned off, as LEGOLAND® Discovery Centre gears up for an … Continue

Brand Finance has released their yearly Global 500 rankings and LEGO has regained their position from Disney as the world’s most powerful brand. This is based on a number of factors including brand “familiarity, loyalty, promotion, marketing investment, staff satisfaction, and corportate reputation.”

LEGO has been working towards the top spot for many years from Jørgen Vig Knudstorp who took the company from the brink of bankruptcy to The LEGO Movie a few years ago which gave LEGO the world’s most powerful brand in 2015. Combine that with the upcoming The LEGO Batman Movie and it’s predicted impact as well as more movies coming out in the next few years including The LEGO Ninjago Movie in September, The LEGO Movie Sequel, and The Billion Brick Race will continue to build its brand power.

There’s more to the Brand Finance report in the link above if you want to read more about it.