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The LEGO Group Announces Partnership with Tencent

January 15, 2018 / Allen "Tormentalous" Tran / 0 Comments

The LEGO Group has announced that the company is partnering up with one of China’s biggest tech companies, Tencent, to develop safe digital content and platforms for children in the country. LEGO has been expanding more into the Asian market the past few years and this partnership allows the LEGO and Tencent to create games, videos, and a social media network for children in China. The partnership will look to bring LEGO Life to China as well as publication and operation of the online operation system for LEGO BOOST. This move also allows LEGO to bring brand awareness to China, which unfortunately, is ripe with imitators. Check out the full press release below of LEGO’s partnership with Tencent.

THE LEGO GROUP PARTNERS WITH TENCENT TO EMPOWER CHINESE CHILDREN IN THE DIGITAL WORLD

The partnership will bring safe digital LEGO® experiences to Chinese children and seeks to increase the awareness of digital safety among children and parents in China

With more children spending time in the digital landscape, safe online play experiences have become a vital issue for parents and society in China. The LEGO Group and Tencent have a mutual understanding of the issue – and the importance of digital child safety. The two companies today announced a partnership to collaborate across a broad range of digital content and digital platforms to provide Chinese children with fun, creative and most importantly safe digital LEGO® experiences.

Julia Goldin, Chief Marketing Officer of the LEGO Group, says ”Our most important purpose is to inspire children and help them

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LEGO Ideas Moments in Space Building Contest

January 15, 2018 / Allen "Tormentalous" Tran / 0 Comments

Remember back in September of last year when LEGO asked the community on ideas for future Gift-with-Purchase items? It looks like LEGO Ideas is doing the same thing with a building contest called LEGO Moments in Space. In this contest, they want you to create some small to mid-sided space designs with the size smaller than 16×16 studs.

The grand prize winner will have your model adapted into an exclusive Gift-with-Purchase set for LEGO Brand Stores, LEGOLAND and LEGOLAND Discover Centers, and for Shop@Home, a $250 LEGO shopping spree, and a collection of last year’s GWP sets including 40252 VW Mini Beetle, 40251 Mini Piggy Bank, 40253 Christmas Build Up 2017, 40254 Nutcracker, 30611 May the 4th 2017, 30607 Super Heroes Excl. GWP 17, 40220 London Bus, 40221 Fountain, 40222 Christmas Build-up and 40223 Snowglobe.

There are also ten runner up winners who will get a $125 LEGO shopping spree as well some GWP items including 40251 Mini Piggy Bank, 40223 Snowglobe and 40253 Christmas Build Up 2017.

Head on over of the LEGO Ideas challenge page to submit your entry. The deadline to enter is February 9, 2018 at 6:00 a.m. EST.

LEGO Creator Palace Cinema (10232) Available on Amazon

January 14, 2018 / Allen "Tormentalous" Tran / 1 Comment

I’m not sure if the LEGO Creator Palace Cinema (10232) is just temporarily sold out or retired on Shop@Home, but there is some stock over on Amazon if you’re still wanting to pick it up. This is probably your final chance to get it because they are already gone from a majority of LEGO Brand Stores and it hasn’t been available for a while on Shop@Home. The Palace Cinema may not be the best modular building according to the survey I ran but it’s one of the more popular ones in the long line of modulars.

LEGO Star Wars: The Last Jedi DJ (40298) Now Available for Purchase

January 14, 2018 / Allen "Tormentalous" Tran / 2 Comments

If your Toys R Us has any left after last week’s promotion, the LEGO Star Wars: The Last Jedi DJ (40298) minifigure polybag is now available for purchase by itself. The polybag goes for $5.99 each and the item number is 379276. You should be able to find it in the LEGO section of the store or possibly under the cashier counter. DJ is the third minfigure in the newer stand-style of polybags who joins R3-M2 (40268) and the Scarif Stormtrooper (40176) from last year.

LEGO Incredibles 2 and DC Villains Video Game Rumored to be Coming Out

January 14, 2018 / Allen "Tormentalous" Tran / 17 Comments

LEGO news has been fairly quiet the past few days but there’s some news on some rumored LEGO video games that is reported to be coming out. As we all know, LEGO Dimensions was officially cancelled late last year and this usually means that some of the employees move on to other new projects. According to ComicBook.com, there is more fuel to add to rumors of the LEGO Incredibles 2 Video Game as they state it is the next LEGO video game to be coming out. We already know that there are some LEGO Incredibles 2 sets that will be coming out later this year so a video game wouldn’t be a huge surprise but it’s nice to have another source report on it. The Incredibles 2 will be in theaters on June 15, 2018 so we can expect the game to release at the same time. This will also mark the first time a Pixar property will become a LEGO game.

Also in the same post, ComicBook.com has also reported that Warner Bros. Interactive Entertainment is also working on a new LEGO game revolving around DC villains and are referring to the project as “LEGO DC Villains” or “LEGO DC Supervillains.” Unlike before when we’ve gotten LEGO video games based on Batman and the other super heroes being the main focus, this new DC game will feature more of the villains like the Joker, Harley Quinn, and Lex Luthor. Sources have told ComicBook.com that the official title will be given some time over the … Continue

LEGO Technic CLAAS XERION 5000 TRAC VC (42054) Amazon Sale

January 13, 2018 / Allen "Tormentalous" Tran / 0 Comments

Continuing with some of the good sales on Amazon, there’s a LEGO Technic set that has caught my eye. The CLAAS XERION 5000 TRAC VC (42054) is currently at $139.99 which is 22% off the regular price of $179.99. There may also be a coupon that you can click to save an additional $1.57. It’s not much but getting this flagship set that is sub $150 is a great deal plus there are some interesting mechanics as shown by Sariel below.

LEGO Minecraft 2018 Amazon Set Sales

January 13, 2018 / Allen "Tormentalous" Tran / 1 Comment

The LEGO Minecraft 2018 sets have just been released but they are all already on sale on Amazon for 20% on each of the sets. Even if you’re not a Minecraft fan, some of these sets are worth it for the parts alone including the Chicken Coop (21140) above.