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The LEGO Movie’s The Emmet Awards – Design Your Own Trailer

The LEGO Movie The Emmet Awards

The LEGO Movie’s The Emmet Awards have begun and kids up to 18 years old can enter the first contest of directing their own trailer. You can create the trailer by using LEGO’s very simple app. Drag and drop various scenes into the timeline to create a full 12-scene trailer. After that, select your trailer image cover and choose your tags and you’re done. Below are some of the rules. Check out the full rules on the contest itself.

Contest #1: Begins on February 11, 2014 at 8:00AM Eastern Standard Time (“EST”) and ends on February 28, 2014 at 11:59PM EST.

Entries will be evaluated by the Judges based on the following criteria:
25%: Creativity
25%: Originality
20%: Awesomeness
20%: Overall fit and faithfulness to the Monthly Contest theme
10%: For Video and Music Editing Contests: Entertainment value and interesting use of the video and audio clips;
For Building Contests, the stability and structural integrity of the model.

The LEGO Movie Sweepstakes Winners Announced

The LEGO Movie Poster

Last month, we ran a sweepstakes to celebrate the premiere of The LEGO Movie in theaters. The contest is now over and the winners have been chosen randomly by Random.org. We had an unexpected but overwhelming turnout with 11,652 total entries. Without further ado, here are the winners of The LEGO Movie Sweepstakes:

Grand Prize – #11387 Keith Cotton

(1) The LEGO Movie Getaway Glider (70800)
(1) The LEGO Movie Melting Room (70801)
(1) “Everything is Awesome” Adult Tee
(1) “Emmet” Youth Tee
(1) Random The LEGO Movie Minifigure Key Chain featuring either Emmet, Wyldstyle, or Bad Cop
(1) Random The LEGO Movie Series Collectible Minifigure (71004) Mystery Bag


2nd Place Prize – #2962 Erin Faye Schlanger

(1) “Everything is Awesome” Adult Tee
(1) “Wyldstyle” Youth Tee
(1) The LEGO Movie: Ready, Steady, Stick! Activity Book
(1) Random The LEGO Movie Minifigure Key Chain featuring either Emmet, Wyldstyle, or Bad Cop
(1) Random The LEGO Movie Series Collectible Minifigure (71004) Mystery Bag


3rd Place Prize – #3494 Joanne Reyes

(1) Cinch Bag
(1) The LEGO Movie: Ready, Steady, Stick! Activity Book
(1) Random The LEGO Movie Minifigure Key Chain featuring either Emmet, Wyldstyle, or Bad Cop
(1) Random The LEGO Movie Series Collectible Minifigure (71004) Mystery Bag


Congratulations to all the winners! We will be sending an email out to the winners listed above and you will have five (5) business to contact us. If we do not get a response, the prizes will be forfeited and another winner will be selected at random.

As … Continue

The LEGO Movie Review (Spoiler-Free Version)

The LEGO Movie Brick Bust

The big day came and went with much buzz and fanfare, the premiere of The LEGO Movie. As you may have seen, As with The LEGO Group, we’ve been promoting the movie heavily on here and it’s had quite a response. Here’s my spoiler-free review of it.

We first reported about the movie and its casting way back in 2012 and after two years in the making, it is finally here. Even before the movie premiered, the official sets were already in major retailers and on LEGO Shop@Home. When I first saw them, I already knew that it was going to be good. Then came the number of trailers and teasers and that pretty much clinched it for probably for everyone who remotely likes LEGO.

The biggest point in the movie is to build whatever comes to your mind which has always been LEGO’s mission statement. That’s what Emmet has tried to set out to do throughout the movie. He has to find it in himself, with the help of his friends, that he is “The Special.”

The LEGO Movie Brick Bust

The actors and actresses did a great job on their characters. There were also some cool and unexpected cameos that we won’t spoil in this review. The jokes and puns were enough to keep everyone smiling throughout the movie, not too much but just the right amount.

The movie animation by Animal Logic was better than I had expected. All the hard work that the designers put in the CGI paid off. After watching the movie, you … Continue

LEGO DC Universe/Comics Super Heroes UCS Tumbler Coming in 2014?

While doing a review of the LEGO DC Comics Super Heroes The Batman: Tumbler (30300) polybag, Jason from The Brick Show revealed there will be a Ultimate Collectors’ Series Tumbler coming in 2014. There’s no sources connected to this rumor so we’ll have to see if it is true. There have been a couple of versions of it already in official sets including The Tumbler: Joker’s Ice Cream Surprise (7888), The Bat vs. Bane: Tumbler Chase (76001), and The Batmobile Ultimate Collectors’ Edition (7784) which was an alternate model. The Tumbler was also submitted to LEGO CUUSOO by Brent Waller but was ultimately rejected.

Again, the UCS Tumbler is just purely a rumor as of this time since there are no actual sources for it. Check out their review below and around 2:22 is where Jason confidently states there will be one coming out this year.

LEGO Legends of Chima Ultrabuilds Video From 2014 Nuremberg Toy Fair

Atamaii.tv Toy Reporter has another video from the 2014 Nuremberg Toy Fair of some LEGO Legends of Chima sets and this time, they are featuring some of the Ultrabuilds of the summer wave. In the video, the presenter shows off some features of CHI Sir Fangar from the Sabretooth tribe. At the end of the video, you also get to see some of the other Ultrabuilds from this year’s lineup.

CHI Sir Fangar (70212) – 97 pieces

Attack with LEGO® Legends of Chima™ CHI Sir Fangar with movable jaws, shooting ice weapon, flipping spikes, playable CHI function and more.

CHI-up and build the ultimate Sir Fangar!

Hunt down rivals and launch an attack with menacing CHI Sir Fangar! This buildable CHI-powered caped warrior features snapping jaws and huge saber teeth. Pose his super-flexible limbs and flip the spikes for awesome action poses. Fire the shooting ice wea CHI-up and build the ultimate Sir Fangar!

LEGO Responds to Girl’s Letter Asking For More Female Minifigures

Earlier this week, we reported that a young girl wrote a letter to The LEGO Group asking for more female minifigures to go adventures. LEGO has responded to that letter with pretty much what I wrote in my editorial. I stated that kids should starting making their own adventures with the vast variety of female minifigures already available to them. So to Charlotte and people supporting her, stop trying to push your political agenda to a company that has already been making huge strides the past few years to cater to both genders. Hopefully, this will be the last time I’ll be talking about this subject matter. Take a look at LEGO’s response below:

We are grateful that we have a product that so many children around the world engage with. Each year hundreds of thousands of children all over the world reach out to us after playing with our products, and give us positive feedback and suggestions for ways to improve. We reply to all consumers who reach out to us, and this answer is between us and the consumer unless the consumer decides to share our response of course.

We believe that LEGO® play appeals to children of both genders and all ages. Building with LEGO bricks fosters the creativity of children which is why it’s our mission to offer any child – regardless of their age, gender or interests – a relevant LEGO play experience.

LEGO play has often been more appealing to boys, but we have been very focused on including more

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