Earlier this week, we reported that a young girl wrote a letter to The LEGO Group asking for more female minifigures to go adventures. LEGO has responded to that letter with pretty much what I wrote in my editorial. I stated that kids should starting making their own adventures with the vast variety of female minifigures already available to them. So to Charlotte and people supporting her, stop trying to push your political agenda to a company that has already been making huge strides the past few years to cater to both genders. Hopefully, this will be the last time I’ll be talking about this subject matter. Take a look at LEGO’s response below:
… ContinueWe are grateful that we have a product that so many children around the world engage with. Each year hundreds of thousands of children all over the world reach out to us after playing with our products, and give us positive feedback and suggestions for ways to improve. We reply to all consumers who reach out to us, and this answer is between us and the consumer unless the consumer decides to share our response of course.
We believe that LEGO® play appeals to children of both genders and all ages. Building with LEGO bricks fosters the creativity of children which is why it’s our mission to offer any child – regardless of their age, gender or interests – a relevant LEGO play experience.
LEGO play has often been more appealing to boys, but we have been very focused on including more
