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LEGO Breaks Ground on Virginia Carbon-Neutral Factory

The LEGO Group has announced that the company has broken ground on the Virginia carbon-neutral run factory. Set to open in 2025, the $1 billion investment will create 1,760 jobs and is currently recruiting for 500 positions. LEGO has also committed $1 million to support local organizations by providing children from disadvantaged backgrounds with Learning through Play experiences.

The LEGO Group breaks ground on carbon-neutral run factory in Virginia, USA

• US $1 billion investment, set to open in 2025.
• Company’s second facility in the Americas and seventh globally to support long-term growth.
• More than US $1 million committed to support local organisations providing children from disadvantaged backgrounds with Learning through Play experiences.
• 1,760 jobs created, currently recruiting for 500 positions.
• Carbon-neutral run facility with on-site solar plant to match total annual energy requirement.
• Groundbreaking ceremony attended by top state officials and key community partners.

Billund, Denmark, April 13, 2023: The LEGO Group today broke ground on its new carbon-neutral run factory in Chesterfield County near Richmond, Virginia, USA. This is a US $1 billion investment in the company’s long-term growth globally and will help delight millions of children in the Americas with LEGO® play.

Once completed in 2025, the 340 acres site, the size of 260 American football fields, will have rooftop and ground solar panels and an on-site 35-40 MW solar plant, generating the equivalent of the energy needed to power approximately 10,000 American homes. The LEGO Group’s ambition is for the solar plant to match the total annual

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LEGO Star Wars 2023 Diorama Collection Sets Press Release

Although we seen these a few days ago, LEGO has released the press release for some new LEGO Star Wars Diorama Collection sets. These include the 75352 Emperor’s Throne Room (807 pieces/$99.99) and the 75353 Endor Speeder Chase (608 pieces/$79.99). Both sets will be available on May 1 but you can pre-order them today.

Return to Your Favourite Jedi moments with new LEGO® Star Wars™ diorama building sets, celebrating 40 years since the release of Star Wars: Return of the Jedi

LEGO® Star Wars fans can celebrate four decades of Return of the Jedi by recreating iconic moments from Episode VI in two new diorama building sets, marking major moments from the classic film

Billund, April 7, 2023: As Star Wars Celebration kicks off this weekend in London, The LEGO Group has today announced two new diorama building sets featuring iconic scenes from Star Wars: Return of the Jedi for LEGO Star Wars fans, to mark 40 years since the film’s original release.

LEGO® Star Wars fans will be able to re-build the iconic final duel between Luke Skywalker™ and Darth Vader™ in the Emperor’s Throne Room, or descend to the forest floor and recreate the action-packed Endor Speeder Chase, with each set packed with recognizable characters and the chance to re-create memorable moments.

The 807-piece Emperor’s Throne Room diorama building set is an accurate LEGO brick representation of Emperor Palpatine’s Throne Room on the re-built Death Star™ featured in Return of the Jedi, including its instantly recognizable window, the Emperor’s chair and many other details.

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LEGO Ranked Number 1 on 2023 Global RepTrak 100

The annual Global RepTrak 100 survey has been released and the LEGO Group has regained the top spot as the most highly regarded company in the world. RepTrak is a company showcases how people feel, think, and act towards companies globally using a number of factors by using their Reputation algorithm. LEGO moves back to the number 1 spot after dropping to 3 last year.

BILLUND, April 3, 2023: Today, the LEGO Group has been ranked as the most highly regarded company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company™.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said: “I am very honored that the LEGO Group has been named the World’s Most Reputable Company in 2023. This reflects the unwavering passion and commitment of our colleagues to help keep our promises during a year shaped by significant challenges. Children are our role models and inspire us to make choices that make their future world better. This means not only innovating LEGO® play but also constantly striving to have a positive impact on environment and society.”

The Global RepTrak® report developed by the RepTrak Company™ ranks the 100 Most Reputable Companies. The report is the world’s most comprehensive reputation study, compiled for the past 12 years using RepTrak’s in-depth analysis. RepTrak gathers data from more than 230,000 ratings surrounding perception on a variety of elements of reputation, including ESG, Workplace fairness, leadership, branding, and more.

LEGO Releases The Majestic Horse (010423) to Select RLFM for April Fool’s Day 2023

Yesterday, LEGO technically released an April Fool’s Day set to select Recognized LEGO Fan Media outlets with The Majestic Horse (010423). The set has 375 pieces and looking at the box, it may seem that it is just a galloping horse but when you finally build it, it is not what you would expect. Instead of a horse head, they were tricked into building a doge head instead. If you’re not familiar with the doge, it’s an iconic Internet meme of Kabosu, the Shiba Inu. The “horse” also is wearing Sonic red shoes instead of having horseshoes.

Unfortunately, there was only about roughly 10 set total sets made so you most likely won’t be able to get one. I’m not sure if the select RLFM are allowed to share the instructions for it but we’ll see. It’s all in fun and this is probably the best April Fool’s Day joke that LEGO has done. We’ll see how they top it next year. GGs LEGO.

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