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Today, LEGO has kicked off their 2021 Rebuild the World #BuildtoGive campaign where your builds will help children around the world. With every star built and shared on social media before the end of December, LEGO will donate a LEGO set to a child in need, giving children in hospitals, children’s homes, and vulnerable communities the chance to play this holiday season.

This is the fifth consecutive year that LEGO has done the campaign and last year they donated more than 1 million sets. They are looking to top that goal this year for 1.5 million children. The sets will be distributed through LEGO’s network of local charity partners in 29 countries around the world.

The LEGO Group asks families to build a star and make a difference

Through #BuildToGive, the LEGO Group is encouraging families to get creative and help bring the joy of play to 1.5 million children in need.

Billund, November 4, 2021: For many people around the world, the holiday season is a time for togetherness and laughter, but for a lot of families it can be a challenging period. To help make the holidays brighter for children in need of play, the LEGO Group is encouraging everyone to grab their bricks, build a star – small, big, or wonderfully weird – to help pass on the joy of play as part of its Rebuild the World #BuildToGive initiative.

For the fifth consecutive year, #BuildToGive will once again invite fans and families to come together and get creative to make a difference.

At 2021 United Nations Climate Change Conference (COP26), children called for action on climate change. The LEGO Group asks world leaders to consider children’s view on climate change. LEGO has created some Building Instructions for a Better World (031102021) for policy makers to remind leaders to place children at the forefront of discussions. These instructions are what kids think should happen if we are to face climate crisis and create a more sustainable future.

Children call for action on climate change at COP26

The LEGO Group urges world leaders to take note of children’s views on addressing climate change; provides a voice for 6,000 young people across the globe.

Billund, October 28, 2021: Today, the LEGO Group has launched ten ‘Building Instructions for a Better World‘, informing leaders what young people think should happen if we’re to tackle the climate crisis and create a more sustainable future. Reflecting the accessible style of the building instructions that accompany LEGO products, these ten requests of policy makers were identified through research with children from across the globe, helping to give young people a greater voice in the debate on climate change.

At COP26 (UN Climate Change Conference of the Parties), key sustainability influencers and decision makers will come together in Glasgow to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change. It’s hoped that the LEGO building instructions, which will be handed over to policy makers at the event, will help remind leaders to place children at the forefront of

LEGO has announced a new partnership as the National sponsor of the UEFA Women’s England EURO 2022. The EURO will be held in England next year from July 6-31 and as part of the Ready for Girls’ campaign, this celebrates girls who rebuild the world through creative problem solving and challenging outdated gender stereotypes.

LEGO has been dabbling more in the football scene with sets based on Old Trafford – Manchester United (10272) and Camp Nou – FC Barcelona (10284) as well as a LEGO Collectible Minifigures series for the German National Team in 2016. Will we see a Minifigures series for the England Women’s National team as well?

The LEGO Group announces UEFA Women’s Euro 2022 partnership

Partnership forms part of the company’s ‘Ready for Girls’ campaign, celebrating girls who rebuild the story of old-fashioned gender norms

London, October 26th, 2021: Today the LEGO Group announces a new partnership as National sponsor of the UEFA Women’s EURO England 2022. The partnership will see the LEGO Group sponsor the tournament hosted in England next summer and forms part of the company’s ‘Ready for Girls’ campaign that celebrates girls who are rebuilding the world through creative problem solving and challenging outdated gender stereotypes.

The partnership, announced ahead of The Final Draw Show on Thursday 28th October, not only brings together two of the nations’ favourite pastimes – football and LEGO® building – but also shared values around inclusive play for all children, inspiring positive change for future generations and helping kids realise their unique talents and potential.