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Last week, LEGO announced that they are entering some new partnerships that support racial equality. They will be donating to four organizations that are dedicated to supporting Black children and educating all children about racial inequality. You can read more about these organizations below.

In June 2020, the LEGO Group made a commitment to stand together with the Black community against racism and inequality and that we would donate to organizations dedicated to supporting Black children and educating all children about racial inequality.

Today, we are proud to introduce our newest partners:

SEO (Sponsors for Educational Opportunity) – SEO is a free, eight-year academic program for motivated young people from underserved and/or underrepresented communities. More than 90% of SEO students graduate from college and, as part of the SEO network, receive help with internships and career training.

EmbraceRace – A national initiative that supports adults to nurture healthy racial learning in children, with emphasis on the preschool through middle school years. EmbraceRace provides resources and community to parents, educators, and other adult caregivers who want to model and support critical race thinking and inclusive behavior for the children in their lives. Offerings include children’s book resources, webinars, action guides, blogs and personal stories, curricula, and more.

The Brotherhood/Sister Sol (Bro/Sis) – For 25 years, this social justice organization has empowered young people to become agents for social change. This grant will expand on programs that address food insecurity and provide paid internships to high school students and alumni who maintain green spaces (a 6,000 sq/ft Community

Although we already had a first look at the LEGO Adidas ZX 8000 the other day, LEGO has officially announced their partnership with Adidas for the shoes. They will be available this Friday, September 25 at adidas.com/A-ZX.

adidas Originals and the LEGO Group Team Up for a Special Take on the ZX 8000 Silhouette

– L is for LEGO® play –

Herzogenaurach, September 21st, 2020 – For the next installment of this year’s A-ZX series, adidas Originals has teamed up with the LEGO Group for a playful take on the ZX8000 silhouette. Demonstrating that you’re never too old to play, this unique release sees the Danish toy company bring its instantly recognizable aesthetics to an adidas archival icon.

So what does it look like? Designed as an ode to the classic LEGO® brick, this unique ZX8000 sneaker is comprised of a multicolor mesh and synthetic suede upper with a rubber outsole. Meanwhile, taking its bold aesthetics to the next level, the shoe features LEGO studs on the heels as well as co-branded tongue tabs. Then, rounding out the look are co-branded yellow sock liners, 6 different colored lace options, and interchangeable LEGO brick lace jewels.

Where can you get it? The adidas Originals ZX 8000 LEGO sneakers launch globally on September 25th through adidas.com/A-ZX.

The LEGO Group has announced that they will be investing up to $400 million to accelerate their sustainability efforts. One of the steps they are taking is to phase out the single use plastic bags that we have now and will be replacing them with more sustainable packaging by 2025. Starting next year, Forest Stewardship Council-certified recyclable paper bags will be tested in boxes. You can read more about the initiative in the press release below.