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LEGO Delivers Double Digit Growth in 1HY 2020

September 2, 2020 / Allen "Tormentalous" Tran

LEGO has released their financial results for the first half of 2020 and they have had double digit growth fueled by strong consumer demand. Sales grew 14% while revenue grew by 7% compared to the same time last year. Some of the top performing themes in no particular order include Technic, Speed Champions, Classic, Star Wars, Harry Potter, and Disney Princess.

The LEGO Group delivers double-digit growth in 1H 2020

Strong consumer demand drove consumer sales, revenue, operating profit and market share growth. Strategic investments positioned the Group well to navigate impact of COVID-19.

– Consumer sales grew 14 percent in 1H 2020 compared with 1H 2019.
– Revenue grew 7 percent to DKK 15.7 billion compared with the same period in 2019.
– Operating profit grew 11 percent to DKK 3.9 billion, while investing in significant long-term growth initiatives.
– Free cash flow strong at DKK 4.1 billion.
– Market share grew in major countries, outpacing the toy industry.

BILLUND, September 2, 2020: The LEGO Group today reported first half earnings for the six months ending June 30, 2020. Revenue for the period grew 7 percent to DKK 15.7 billion compared with the same period in 2019. Consumer sales grew 14 percent compared with 1H 2019 and the brand’s global market share increased. Operating profit was DKK 3.9 billion, an increase of 11 percent compared with 2019.

The LEGO Group CEO, Niels B. Christiansen said: “The strong results are due to our incredible team. When COVID-19 closed stores and offices, our colleagues did everything they

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LEGO Participating in Batman Day on September 19

August 31, 2020 / Allen "Tormentalous" Tran

A short while ago, DC Comics announced Batman Day will be happening on September 19 and it looks like there will be some LEGO related things happening during the event. According to the press release, LEGO will be releasing exclusive Batman products to celebrate the day. There’s no word on what they will be but there’s a rumor going around of a new UCS style 1989 Batwing. LEGO could either announce it then or release it on that day with the announcement being a few days/weeks before. They could also do an event exclusive similar to the DC FanDome Wonder Woman (77906) or another minifigure giveaway. Of course this is all speculation and we’ll have to wait and see what LEGO has in store.

CAPES OUT, COWLS ON! DC CELEBRATES BATMAN DAY AROUND THE GLOBE

Fans Can Embrace Their Inner Caped Crusader by Taking Part in Batman-Themed Digital Activities

Drivers Can Ride-Along with Batman or The Riddler with the Batman Theme on Waze

(August 31, 2020 – Burbank, CA) – DC today unveiled plans for a global Batman Day celebration on September 19, 2020, inviting fans of all ages around the world to participate in a wide range of Batman-themed activities to honor the iconic DC Super Hero. For the first time, fans have the opportunity to drive along with a “Batman and The Riddler” theme on Waze. And to complete the experience, you can listen to the Waze and DC Super Hero or Super-Villain playlists on Spotify while driving via the Waze Audio Player feature.

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LEGO Partners With Ellen MacArthur Foundation to Continue Commitment for Circular Economy

August 31, 2020 / Allen "Tormentalous" Tran

The LEGO Group has joined the Ellen MacArthur Foundation as part of its commitment to becoming a more circular business. The foundation is the global leader in a circular economy which is a system that is aimed to eliminating waste and the continual use of resources. The quality and durability of LEGO’s products can be passed down to many generations while being fully compatible to elements produced today.

Ellen MacArthur Foundation and LEGO Group join forces to accelerate the move towards a circular economy

Monday 31st August: Today, the LEGO Group has joined the Ellen MacArthur Foundation as part of its commitment to becoming a more circular business.

The Ellen MacArthur Foundation is the global leader in circular economy while the LEGO® System in Play inspires endless play possibilities that supports the principles of circular design. The quality and durability of LEGO products mean they can be reused and passed down through generations, while remaining fully compatible with elements produced today.

The shared ambition for the membership is to help build a better planet for future generations by driving the global transition towards a circular society.

The three year membership will focus on four key areas; working with the Foundation’s network of businesses, experts and policymakers to accelerate the transition to a circular economy, inspiring circular design across the toy industry and beyond, expanding the circular services and products the LEGO Group offers, and teaching children about the circular economy through play.

Speaking about the membership Tim Brooks, Vice President of Environmental Responsibility at the LEGO

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LEGO Unikitty TV Series Ends

August 27, 2020 / Allen "Tormentalous" Tran

Cartoon Network has aired the final episode of Unikitty with a two-part finale called The Birthday to End All Birthdays. If you remember from last year, it was reported that Cartoon Network didn’t pick up the series for another season but that was rebuked by the showrunners. There was a gaps between airings of episodes in the last two seasons, nine months in season two and four months in the last season. I’m not sure if it was Cartoon Network or the show itself that caused those delays.

All in all, there were 104 total episodes of Unikitty that aired between 2017 until now. There is a niche group of dedicated fans of the show which probably kept it going longer than expected. There were eight LEGO sets that were released for the show along with a series of Unikitty blind bags.

LEGO Star Wars: The Skywalker Saga Gameplay Tomorrow at Gamescom 2020

August 26, 2020 / Allen "Tormentalous" Tran

Gamescom 2020 kicks off tomorrow and Geoff Keighley from Summer Game Fest has revealed that there will finally be world premiere gameplay of LEGO Star Wars: The Skywalker Saga. There has been not that much information about the game since it was announced at E3 last year but we finally get to see something tangible.

There also hasn’t been any official word on a release date but it is rumored to be October 20. So far the only exclusive is from Best Buy where you can get the Han Solo Carbonite SteelBook Case.

Tomorrow, this is the LEGO game you’ve been looking for: Don’t miss the gameplay world premiere of LEGO @StarWars: The Skywalker Saga.

Live during @gamescom #OpeningNightLive at 8 pm CEST / 2 pm ET / 11 am PT.

Watch at https://t.co/FjoDbKUBkl pic.twitter.com/hfEsfhoNsm

— Geoff Keighley 🔜 Opening Night Live (@geoffkeighley) August 26, 2020

LEGO DC Shazam!: Magic and Monsters Blu-Ray Amazon Sale – August 2020

August 25, 2020 / Allen "Tormentalous" Tran

If you’ve been holding off getting it when it first released, the LEGO DC Shazam!: Magic and Monsters Blu-Ray combo pack has been discounted to $9.99. It was originally priced at $19.99 and it includes the exclusive Shazam minifigure polybag (30623).

Meet the newest…and the youngest…and the nicest hero in town: Shazam! By shouting one word, 10-year-old Billy Batson transforms into an adult Super Hero! It doesn’t take long for Superman, Wonder Woman, Batman and the rest of the Justice League to take notice and invite the earnest do-gooder to join the team. But to become a member, he must reveal his true identity. While fighting off the evil Mr. Mind and Black Adam, Billy learns that he must trust others – and that nothing creates trust like helping those in need. Join the good fight with this giant-sized LEGO DC adventure!

LEGO World Builder Platform Officially Announced

August 24, 2020 / Allen "Tormentalous" Tran

LEGO has partnered with Tongal to launch a brand new story development platform called LEGO World Builder. This opportunity gives LEGO fans direct access to the LEGO creative team to develop stories, shows, and more.

If you remember, LEGO asked for beta testers back in April for a new project and the end result is LEGO World Builder. Since LEGO has been getting tons of ideas from fans for new content, LEGO World Builder will allow fans to create the content themselves to show off which includes using existing LEGO IP. Head on over to worldbuilder.tongal.com get started.

The LEGO Group partners with Tongal to launch LEGO® World Builder, a first-of-its-kind platform for developing stories, shows and more

The platform opens unprecedented, direct access to the LEGO creative team for a worldwide creator community, revolutionizing the way new talent and stories are discovered

Los Angeles and New York – August 24, 2020 – The LEGO Group and content creation platform Tongal announced today the launch of LEGO® World Builder, a first-of-its-kind story development platform that gives the LEGO fan community and creative talent all over the world direct access to the LEGO creative team to develop stories, shows, and more.

LEGO World Builder, designed in partnership with Tongal and powered by Tongal’s technology, connects a worldwide creator community to the LEGO Group, who can incubate ideas, collaborate, give feedback, and option or buy the rights to new concepts. Anyone over the age of 18 can join the open community and pitch their own stories, or team

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