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Is LEGO Disconnected From Its Fans?

April 2, 2019 / Allen "Tormentalous" Tran

Over on the LEGO Ambassador Network, there’s been a very interesting discussion about LEGO and the perception of the company being disconnected with the fans. There’s been many things that LEGO has done in recent years that makes fans not enjoy the company as they once did.

There have been many examples given so far such as the Black VIP card debacle and its “promotions.” The Black card was hard to get simply because you had to purchase the UCS Millennium Falcon in a certain time span but it was always out of stock so nobody could buy it. By the time that LEGO had enough stock to go around, the time to be able to get the card had already ended. As far as the promotions for the card are concerned, they’re pretty bad. From what I remember, there was a blueprint poster for the Y-Wing and black card frame.

Another thing are the various exclusives such as the convention ones as well as the recent Chinese New Year sets or even the “chase” minifigures which segregates who is able to acquire them by normal means. Even more recently, The LEGO Movie 2 BrickHeadz that were exclusive to Walmart and Target. Believe me, I’ve read all of your guys’ comments and I do understand how you feel.

For me personally, it was the change to the LEGO Store Calendars where they took off the promotions. I’m not sure why they did it because people like to plan their shopping. From what I heard, LEGO didn’t … Continue

LEGO Education Announces SPIKE Prime

April 2, 2019 / Allen "Tormentalous" Tran

Earlier today, LEGO announced a new product to the LEGO Education theme with SPIKE Prime. It is the newest product that will be added to the LEGO Education portfolio and it is used to help kids learn how to program with the app based on the Scratch coding language. SPIKE Prime has 523 pieces including a new multi-port Hub and 11 new elements that will be first introduced with this set. Check out images of the set and the press release below.

LEGO® Education SPIKE™ Prime, a New Hands-On Learning Approach for Classrooms, Announced Today

Adding to the LEGO® Education portfolio of combined physical and digital learning experiences, SPIKE Prime has been unveiled today, along with new insights on students’ confidence in learning STEAM subjects.

Billund, Denmark (April 2, 2019) – Today, LEGO® Education announced LEGO® Education SPIKE™ Prime, the newest product in the LEGO Education hands-on STEAM (Science, Technology, Engineering, Arts, Math) learning portfolio. SPIKE Prime brings together LEGO bricks, a programmable, multi-port Hub, sensors and motors all powered by the engaging SPIKE app based on the Scratch coding language. The SPIKE app includes lessons aligned to certain standards and many being able to be completed within a 45-minute class, making it easy for teachers to take SPIKE Prime into the classroom.

SPIKE Prime is a completely new design from LEGO Education. It has been created to reach all levels of learners, to be an inclusive, intuitive and naturally adaptive physical and digital creative approach, and engage all middle schoolers in technology-enabled STEAM learning with

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LEGO Star Wars Anakin’s Podracer – 20th Anniversary Edition (75258) Review

March 30, 2019 / Allen "Tormentalous" Tran

As we know by now, LEGO will be releasing five sets to celebrate the 20th anniversary of the LEGO Star Wars theme and the first one that I’ll be taking a look at is Anakin’s Podracer (75258). The set pays homage to the set (7131) of the same name from 1999. It has 279 pieces and will retail for $29.99.

LEGO VIP Program Changes Coming Soon

March 27, 2019 / Allen "Tormentalous" Tran

If you’re a LEGO VIP member, you may have received an email this morning regarding some new changes coming to the VIP program in a few months. As I reported on earlier in the month, LEGO will be implementing the digitial VIP card very soon but for those who want the physical card can still get one. I suggest doing that in case they do away with it in the future. VIP accounts has to be registered online with an email address.

As a VIP member, we already have a lot of benefits including various promotional gifts, double point events, and early access to product launches that we get throughout the year and it looks like we’ll be getting even more on top of that. In the email, they said there will be an online rewards center that will be launching to introduce a new way to spend your VIP points. There’s no other details regarding this but I’m very interested on seeing what they have in store.

In addition, VIP points will be valid for 18 months with the expiration “clock” resetting after every purchase. With the current system we have now, VIP points would expire two years after earning if they weren’t used. Essentially this change will allow your points to stay active forever if you make a LEGO purchase every one and half years and you don’t have to worry on when your points will be expiring. This was an issue because LEGO would usually send an email notifying you when the points … Continue

Kjeld Kirk Kristiansen Stepping Down from LEGO A/S Board of Directors

March 26, 2019 / Allen "Tormentalous" Tran

In a press release sent out this morning, it has been announced that Kjeld Kirk Kristiansen will be stepping down as from LEGO A/S Board of Directors. This is a planned move in which control of the company will be handed down to his son Thomas Kristiansen next month at the annual general meeting. Kjeld Kirk Kristiansen will still be the Chairman of the Board of Directors of KIRKBI A/S, Deputy Chairman of the Board of Directors of the LEGO Foundation, and Chairman of the Board.

Kjeld Kirk Kristiansen steps down from the Board of Directors of LEGO A/S

Billund, Denmark, 26 March 2019 – As a natural next step in the smooth handover to thenext generation between the third and fourth generation of the Kirk Kristiansen family, Kjeld Kirk Kristiansen is stepping down from the Board of Directors of LEGO A/S. This will take place at the company’s next annual general meeting, to be held in April 2019. Through the family’s holding and investment company, KIRKBI A/S, the Kirk Kristiansen family owns 75% of LEGO A/S. The remaining 25% is owned by the LEGO Foundation.

Kjeld Kirk Kristiansen continues as Chairman of the Board of Directors of KIRKBI A/S, Deputy Chairman of the Board of Directors of the LEGO Foundation and Chairman of the Board of Directors of Ole Kirk’s Foundation.

The Kirk Kristiansen family has carefully prepared the smooth handover to the next generation since 2004, when Thomas Kirk Kristiansen, as the most active owner in the fourth generation of the family, joined the

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LEGO FORMA Super Set Giveaway

March 25, 2019 / Allen "Tormentalous" Tran

LEGO dived into paid crowdsourcing last year with them introducing LEGO FORMA on Indiegogo. It seemed pretty popular as everything sold out before the scheduled end date and it’s going for quite a lot on the secondary market. Midway through the campaign, they started the Referral Program and we were actually the grand prize winner of the Super Set which included the base Koi model and all of three skins. To thank you guys, I will be giving it away as I have already backed a set of my own. All you have to do is to complete the tasks on the form below. I’ll run it for a week and it’ll be worldwide since it was only available in the US and UK. If you can’t see the widget below, head on over to this link.

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a Rafflecopter giveaway

Could LEGO be Switching to Shared Convention Exclusives?

March 21, 2019 / Allen "Tormentalous" Tran

Yesterday, the exclusive LEGO Star Wars Darth Vader Bust (75227) was announced for Star Wars Celebration 2019 in Chicago and it was also announced that Target will be carrying it as well. This brings the question of has LEGO ended the idea of “con exclusives?”

As you probably know by now, LEGO has been releasing exclusive sets and minifigures at various conventions such as San Diego and New York Comic Cons as well as Star Wars Celebration which are only available at the convention or on the secondary market. Since Target will also be getting the Darth Vader Bust, that’ll allow fans who aren’t able to attend to purchase it as well.

Could this also be the start of LEGO shared exclusives similar to what other companies, like Funko, do for some of the con products where the same items will be available at various retailers but with a different sticker than the con ones. I do like this idea as fans have been voicing their displeasure of having con exclusives for years and maybe LEGO has finally listened. We’ll see once the SDCC exclusive are announced in a few months. What do you guys think?