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LEGO Ends Two-Year Promotional Partnership with The Sun

March 6, 2013 / Allen "Tormentalous" Tran

In some major news across the pond, LEGO announced today they have ended their two-year promotional partnership with The Sun. This comes after a parent took his anti-Page 3 campaign to LEGOLAND and Wapping. However, LEGO denies that ending the partnership was not linked to the online petition but the partnership naturally ended on it’s own.

Fiona Wright, Lego’s vice president and general manager in the UK and Ireland, told one anti-Page 3 supporter: “The recent promotion in the Sun was part of a two-year agreement which started in 2011 as part of our marketing strategy. This is our final promotion with the Sun.”

The Guardian notes that:

The Sun said the partnership officially ended in November 2012, and that the recent “Lucky Dip” promotion used stock from the previous agreement.

There’s no word as of now on how LEGO will handle their polybag promotions.

**Via Brickset**

LEGO Friends Wins Toy of the Year

February 9, 2013 / Allen "Tormentalous" Tran

At the famous Plaza Hotel in New York, the 13th annual Toy of the Year Awards were given out Saturday night at the 2013 American International Toy Fair. There were twelve awards to be won and The LEGO Group walked away with three awards. LEGO was the only toy manufacturer to win more than one award. The Architecture line won the Specialty Toy of the Year while the big winner was the LEGO Friends line won the Girl Toy of the Year as well as the coveted Toy of the Year title. LEGO Friends was introduced in early 2012 and became a big hit for the company and tonight, the theme joins a select group of toys to win the biggest award in the industry.

The Year’s Finest Toys and Games Unveiled at “OSCARS®” of the Toy Industry

LEGO® Friends from The Lego Group Grabs Coveted “Toy of the Year” Title;

LeapPad2(TM) by LeapFrog Enterprises, Inc. Bestowed Inaugural “People’s Choice” Award

NEW YORK, Feb. 9, 2013 /PRNewswire/ — Hundreds of toy executives and guests from around the world gathered in New York City this evening to honor the year’s top toys and industry icons at the 13(th) annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony.

A Toy Industry Association (TIA)-administered event in support of the Toy Industry Foundation (TIF), the “Oscars” of the toy industry took place at the Plaza Hotel, kicking off the 110(th) American International Toy Fair. Throughout the evening, TOTY Awards were presented across 12 categories

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LEGO Brick Patent Celebrates 55 Years Today

January 28, 2013 / Allen "Tormentalous" Tran

On January 28, 1958 at 1:58pm, Godtfred Kirk Christiansen and LEGO filed the patent for the modern LEGO brick. Before, the bricks’ locking ability were very limited and Christiansen and his engineers came up with an updated design for the now stud-and-tube coupling system, which we all know and love. This new design made all the models more stable with better locking ability. One unique feature is that the bricks will hold well together but can also be taken apart by anyone with ease. On this day 55 years ago, the original design was sent to Danish patent offices and patent DK92683C. Legetøjsbyggeelement. was granted on January 29, 1962. Many years after that, LEGO has became one of the most successful toy companies in the world.

The Brick Fan Turns 1 Year Old

January 18, 2013 / Allen "Tormentalous" Tran

Today, The Brick Fan turns 1 year old. As I stated in a previous blog post, I began blogging under a different URL but I had to change it to thebrickfan.com on this day in 2012. At first, I was just using this blog to review LEGO sets that I purchase but I shifted to adding LEGO news a few months in and has evolved into what you now see today.

Now for some interesting facts I’ve gathered on the site. In a year, there have been 449 blog posts and have gotten 143 article comments. As you can see on the stats below, the site didn’t get that much traffic until July when San Diego Comic-Con started and doubled again when news of the 2013 LEGO sets became public. The site got 418,660 unique visitors with 647,740 page loads. My goal for this year is to double the traffic that the site currently gets now.

Here’s some other neat stats:

Pages/Visit: 1.55
Avg. Visit Duration: 00:01:34
New Visitors: 81.33%
Returning Visitors: 18.66%
58.29% Search Traffic
27.20% Referral Traffic
14.51% Direct Traffic
Email Subscribers: 131
Facebook Page Likes: 1039
Twitter Followers: 2116

What I like the most about blogging is the friendships I’ve made this past year including, in no particular order, Richard over on Brick Fanatics, Stud from YourCreativeFriends, Beyond the Brick, the guys over at Brick Picker, Jeff, Ed, TheOrcKing, just to name a few. I would like to also thank our regular readers as well as the commenters who … Continue

LEGO January 2026 Shopping Guide

December 20, 2025 / Allen "Tormentalous" Tran

January 2026 is only a few weeks away and the month is one of the biggest LEGO release months of the year. We have over 150 new LEGO 2026 sets that will all be dropping at the same time. As far as promotions go, we have one with the LEGO Icons Vintage Parade Car (40913) when you purchase the Shopping Street from January 1-7.

We also have the LEGO Year of the Horse (40779) which should be available starting on December 23. There’s no information on price requirement but I guess it’ll be about $70-$80.

LEGO Spring Festival 2026 Sets Officially Announced

November 5, 2025 / Allen "Tormentalous" Tran

Next year, the Chinese Zodiac will be celebrating the Year of the Horse and LEGO has officially revealed two new Spring Festival sets for the event. Both of the sets will be available starting on January 1 but you can pre-order both sets starting today in the links below.

Fortune Firecracker (80118) – 1,039 pieces/$89.99/Pre-order today

Inspire fun family activities for kids and adults during Spring Festival and create playful LEGO® wall art with this Fortune Firecracker building set (80118). This firework decoration is an ideal toy gift for boys and girls aged 9 years and over. It features ornate firecrackers with LEGO bricks inside to make a ‘crackling’ noise when moved. Press the button to reveal either a Spring Festival firework display or scene with people welcoming the God of Fortune. While one of the celebration scenes is displayed inside the firecracker model, the other can be played with separately. The set features 6 minifigures, including a God of Fortune, to encourage role play. This building toy is great for kids to build solo or as a group project and the finished model is designed to be wall-mounted as living room decor. Kids can also build with confidence using the LEGO Builder app – zoom, rotate in 3D and track progress with easy-to-follow digital instructions. Set contains 1,039 pieces.

Galloping Horse Canvas (80119) – 1,650 pieces/$109.99/Pre-order today

Celebrate Spring Festival with this Galloping Horse Canvas build-and-display model (80119). A super Zodiac sign toy gift for boys, girls and animal lovers aged 10 and

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LEGO Ideas Minifigure Vending Machine (21358) Review

June 8, 2025 / Allen "Tormentalous" Tran

The newest LEGO Ideas to hit the store shelves is the Minifigure Vending Machine (21358). It has 1,343 pieces and retails for $179.99. The set combines a regular Collectible Minifigures series as well as a functional build.