A few hours ago, LEGO released their annual results for 2016 and not surprisingly, it was the highest revenue in company history. However in the US, sales were flat despite a large increase in marketing spending from in the second half of the year.
There were 335 new products last year and the main themes that contributed to that revenue was LEGO City, LEGO Star Wars, LEGO Ninjago, LEGO Friends, LEGO Technic, LEGO Creator, and LEGO DUPLO. You can read more of the highlights below as well as the full report here.
– Revenue for the full year increased by 6.0 percent in DKK to DKK 37.9 billion compared with DKK 35.8 billion for 2015.
– Revenue for the full year increased 5.5 percent compared with 2015, excluding the impact of foreign currency exchange.
– Operating profit (profit before financial items and tax) for 2016 was DKK 12.4 billion compared with DKK 12.2 billion for 2015, an increase of 1.7 percent year on year.
– Net profit for the full year was DKK 9.4 billion compared with DKK 9.2 billion in 2015.
Cash flow from operating activities for the year was DKK 9.1 billion compared with DKK 10.6 billion in 2015.
– Tax on profit for the year amounts to DKK 3.0 billion, unchanged from 2015.
– Significant investments were made in building capacity and capability to deliver the group’s long-term growth ambition.
During their presentation, LEGO gave some key figures and production fun facts:
– 0 product recalls since 2009.
– 60 different colors used in production.
– 130 LEGO Brand Retail Stores worldwide.
– 3,700 different types of LEGO elements were produced.
– 19,000 employees from more than 80 nationalities.
– 700 million tires were produced.
– 75 billion LEGO elements sold in more than 140 different countries.
If you want, you can also check out the press conference here.