Last year, we reported that The LEGO Group will be constructing the LEGO House which will be opening in Billund Denmark in 2016. A few days ago, LEGO announced that the construction for the LEGO House has finally begun. Three generations of the owner family was there to lay the six foundation stones that represent The LEGO Group’s values: imagination, creativity, fun, learning, caring, and quality.
The completed project will be 12,000 square meters and will feature multiple experience areas, a cafe, an unique LEGO Store, and a 2,000 square meter public square. The LEGO House is expected to bring in about 250,000 people annually.
Bjarke Ingels, founding partner of BIG-Bjarke Ingels Group and the architect of the LEGO House notes:
“For me the LEGO brick embodies the notion of systematic creativity – that the rigour and rationality of the LEGO brick allows children of all ages infinite possibilities to create their own worlds and to inhabit them through play. We have been inspired by the modularity of the LEGO brick to create the LEGO House. It will appear like a cloud of interlocking LEGO bricks that form spaces for exploration and exhibition for its visitors within. On the outside the pile of bricks form the roof of a new covered square as well as a mountain of interconnected terraces and playgrounds.”