It looks like something new is coming soon to LEGO Brand Stores. A reader by the name of Michael emailed me some images of a Passport that employees at the Frisco, TX store was handing out to kids. It looks like there are stamps that kids can get for attending the Monthly Mini Model Builds as well as LEGO Club Meetings. It looks like there’s also spots to get it stamped at different LEGO Store locations throughout the world. There’s no details of any incentives to having the Passport fully stamped but it’s something to try and achieve. Plus it adds more interaction between the stores and kids who participate. I’ll try to get more information about this LEGO Store Passport when I head out later today.
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