LEGO News, LEGO Reviews, and Discussions

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Toys R Us Reported to Close Additional 200 Stores

You may have already heard this on the news but The Wall Street Journal is reporting that Toys R Us may close another 200 stores in addition to the 180 that was previously announced last month. This reported wave of closings will cut the number of stores in the US nearly in half. Honestly, I didn’t hear anything about the closings when I went in to work today after I read up on a few articles before going in. Supposedly there was a also conference call to discuss the future plans but I don’t see any articles of the results. I’ll see what information is known when I go back tomorrow.

If the new closings are true, that means it’ll be even harder for LEGO fans to get some of the exclusive items like polybags various sets that Toys R Us carries. It’ll be interesting to see if these exclusives are shifted to other retailers like Walmart and Target. To be fair, even though I work at Babies R Us, I do like shopping at TRU for some of the LEGO exclusives as well other stuff I collect. The only thing that bugs me about this whole thing is the bonuses that go to the executives instead to using this money to reinvest into the company. Maybe that’s not how it works and why I run a LEGO blog instead of a large company.

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LEGO Ranks #6 on Fast Company’s Top 10 Most Innovative Companies Consumer Electronics List

Fast Company has released their list of the 2018 edition of the World’s Most Innovative Companies and LEGO was named as the #6 company out of 10 under the Consumer Electronics category. The main reason for that LEGO was honored in this category was because of boosting children’s coding skills by the way of LEGO Boost. LEGO Life, which was launched last year, also contributed to the company being named in the Consumer Electronics category. This app allows children to share their creations online in a safe environment. Check out the press release that LEGO has released regarding the honor.

LEGO Group earns no. 6 spot on list of Top 10 Most Innovative Companies in Consumer Electronics

NEW YORK (February 20, 2018) – Fast Company today announced its annual ranking of the world’s Most Innovative Companies (MIC) for 2018, honoring leading enterprises and rising newcomers that exemplify the best in business and innovation, which includes the LEGO Group at number six on the Top 10 Most Innovative Companies in Consumer Electronics list. Editors noted that the iconic toy brand made the list for boosting children’s coding skills.

In 2017, the LEGO Group introduced two significant innovations to further bridge the divide between physical and digital play: LEGO® BOOST and LEGO® Life.

LEGO BOOST is a super-charged LEGO set that lets children as young as seven years old bring their LEGO creations to life through a simple, app-based coding language. Embracing a “fun-first” vision, LEGO BOOST empowers children in both the physical and digital creation of

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LEGO Recap from New York Toy Fair 2018

LEGO Harry Potter Hogwarts Great Hall (75954)

The 2018 New York Toy Fair is now over and there was a lot of LEGO news that came out that you may have missed so here’s a little recap of some of the more notable news items from the event.


LEGO Announces the Return of Harry Potter

Probably the biggest thing that LEGO announced during the Toy Fair was the return of Harry Potter in a new LEGO Wizarding World theme that encompasses both the Harry Potter universe as well as Fantastic Beasts. The first set that was revealed in this theme was the Hogwarts Great Hall (75954) which retails for a modest $99.99 for a 878 piece set. This set along with the rest of the wave will be available starting in August.

LEGO Harry Potter Hogwarts Great Hall (75954)


LEGO Jurassic World: Fallen Kingdom Sets Officially Revealed

The official images of all the LEGO Jurassic World: Fallen Kingdom sets were revealed, minus the Walmart exclusive LEGO BrickHeadz sets. Here we get to see some of the new dinosaurs that will appear in the movie in LEGO form such as the Stygimoloch, Carnotaurus, and the Indoraptor.

LEGO Jurassic World: Fallen Kingdom Indoraptor Rampage at Lockwood Estate (75930)


LEGO Marvel Super Heroes The Hulkbuster: Ultron Edition (76105) Officially Announced

Some fans already knew about this set as it was already available in some Asian countries but during the Toy Fair, LEGO revealed The Hulkbuster: Ultron Edition (76105). The set has 1,363 pieces and retails for $119.99. It will be available starting on March 3 along with the rest of the Infinity War sets.

LEGO Marvel Super Heroes The Hulkbuster: Ultron Edition (76105)


LEGO Collectible Minifigures Series 18 Officially Revealed

The next wave … Continue

LEGO Wins Three Awards at 2018 Toy of the Year Awards Gala

The 2018 Toy of the Year winners were announced yesterday just ahead of the New York Toy Fair and I’m happy to say that LEGO wins big again this year. LEGO was nominated in five categories this year including:

Collectible of the Year – The LEGO Batman Movie Collectible Minifigures (71017)

Construction Toy of the Year – LEGO Star Wars BB-8 (75187) / LEGO Pirates of the Caribbean The Silent Mary (71042)

Creative Toy of the Year – LEGO Make Your Own Movie

Specialty Toy of The Year – LEGO Star Wars UCS Millennium Falcon (75192)

Tech Toy of the Year – LEGO BOOST Creative Toolbox (17101)


LEGO picked up three awards last night for LEGO Star Wars BB-8 as the Construction Toy of the Year, LEGO Boost for Tech Toy of the Year, and the LEGO Star Wars UCS Millennium Falcon for the Specialty Toy of the Year. This is the second year in a row that LEGO has won for Construction and Specialty Toy of the Year.

With some of the new LEGO products coming out this year, I’m sure we’ll be seeing LEGO again on the ballot in a few categories and they have a great chance for the coveted Toy of the Year award.

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LEGO New York Toy Fair 2018 Set Images

The 2018 New York Toy Fair has officially kicked off and we’re starting to see some LEGO set images from various themes that we’re expecting to see on store shelves this summer.

For this year, we working with a number of outlets to bring you coverage of the event including:

BZPower
FBTB
Jason LaSalata
Joe Meno (BrickJournal)
The Brick Show
The Brothers Brick
Zusammengebaut

I’ll keep updating as more images come in.

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LEGO New York Toy Fair 2018 Press Release

LEGO has released a press release on what we can expect at the New York Toy Fair starting tomorrow.

They have already done some reveals today including the Hogwarts Great Hall (75954) and the return of Harry Potter with the Wizarding World theme. There’s also the image reveals for the LEGO Jurassic World: Fallen Kingdom as well. Hopefully we’ll get to see more LEGO sets that we weren’t able to see before at the Nuremberg Toy Fair.


Lego Systems, Inc. Introduces Hundreds Of New Building Sets To Inspire Creativity In Children Of All Ages

-During a Year of Milestones, Brand Commemorates 60th Anniversary of the Original LEGO®Brick, 40th Birthday of the LEGO Minifigure and 20th Anniversary of LEGO MINDSTORMS®-

NEW YORK, Feb. 16, 2018 /PRNewswire/ — NORTH AMERICAN INTERNATIONAL TOY FAIR — Today LEGO Systems, Inc. unveils hundreds of its new building sets while kicking off a year of milestones for some of its most celebrated and groundbreaking play innovations: 60 years of the classic LEGO® brick (circa. 1958), 40 years of the LEGO Minifigure, which introduced character-based role play to the brand in 1978, and 20 years of LEGO MINDSTORMS®, the original “smart” toy first introduced in 1998.

New sets leverage the limitless versatility and creativity of the LEGO brick to deliver something for builders of all ages and interests. Highlights include anniversary-inspired Classic sets that ask #WhatWillYouBuild?, new properties such as the Wizarding World™, Jurassic World: Fallen Kingdom™, Powerpuff Girls™ and Unikitty™, preschool building sets that encourage learning and child development, and LEGO experiences

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LEGO Heroes Needed Toys R Us Build & Play Event This Saturday

LEGO Heroes Needed Toys R Us Build & Play Event

This Saturday, February 10 from 12-2pm local time, Toys R Us will be holding a LEGO Heroes Needed Build & Play Event at all locations. Kids will be able to participate in a super hero mask giveaway as well as building with LEGO to create something unique. You can also get a one-day, in-store only coupon for 40% off selected LEGO sets. You can do reservations but you can also just show up as well. The main draw of the even is the 40% off coupon but it also depends on what sets you can use it on.

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