Category: Community (Page 54 of 169)

LEGO has launched a new sweepstakes on the Rewards Center for an antique Wooden Elephant Toy. It is an authentic wooden elephant pull-toy made in 1937 that comes in a sealed display case along with the art print. Obviously it isn’t bricks but is one of LEGO’s first toys they produced so that’s pretty cool. Each entry costs 50 VIP points and you can have a maximum of 50 entries for a total of 2,500 points. The sweepstakes ends on April 4.

Enter the VIP Sweepstakes now for a chance to win a true LEGO® collectible. This is a one-of-a-kind antique wooden elephant pull-toy made circa 1937. It comes in a sealed display case, with an art print suitable for framing. Together they make an amazing addition to the collection of any LEGO afficionado.

Maximum of 50 entries per VIP Member – please see full terms and conditions for details and eligibility requirements. Sweepstakes closes 4th April 2021. Eligible countries: Canada (excluding Quebec), Estonia, France, Greece, Hungary, Republic of Ireland, Latvia, Lithuania, Luxembourg, Netherlands, Austria, Switzerland, Slovakia, Sweden, United Kingdom, United States. Please note, you are not eligible to enter from the following locations: Canada: Quebec is ineligible.

Allen "Tormentalous" Tran

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In the second episode of the LEGO Rebuild the World Creators series, actor and singer Billy Porter teams up with a couple of kids to build something creative or the campaign. Together, they design a crown that express their personalitites and promoting self-love. Check out the video below.

Billy Porter teams up with kids to build a red carpet look in celebration of self-expression

• The second in a new series of four films sees stage, screen and fashion icon Billy Porter showcase his new red carpet look inspired by self-love, happiness….and two children!
• Each film explores the importance of play and creativity and debuts new work from world-renowned creators, inspired by the creativity of children
• The films follow the creators’ process as they explore the unlimited creative possibilities that can be unlocked through LEGO® play

Billund, Thursday 11th March: Fabulous fashionista, musician and award-winning actor Billy Porter has revealed his latest red-carpet creation, a showstopping rainbow LEGO® crown inspired by the unlimited imagination of two new muses…siblings Clint and Josey.

In the new film released today by the LEGO Group as part of the Rebuild the World campaign, the creator famed for his killer red carpet looks gives viewers a glimpse into his design process. In a first for Billy, he called on the creative superpowers of kids to help inspire his most ambitious headpiece yet.

The LEGO crown is a tribute to self-love and free creative expression. It was created by Billy after he met Clint, 9, and Josey, 8, in the

A few hours ago, LEGO published their annual results from 2020 and it was concluded that they had very strong growth last year. Some of the main takeaways are below:

• Consumer sales grew 21 percent for the full year vs 2019.
• Revenue grew 13 percent to DKK 43.7 billion compared with 2019.
• Operating profit grew 19 percent to DKK 12.9 billion. Net profit grew 19 percent to DKK 9.9 billion. Profit grew strongly while the Group continued significant strategic investments in future growth initiatives.
• Free cash flow was DKK 11.5 billion.
• Grew global market share

Some of the top themes in no particular order were LEGO City, LEGO Technic, LEGO Star Wars, LEGO Friends and LEGO Classic. In addition, LEGO Super Mario was one of the company’s most successful theme launches.

BILLUND, March 10, 2021: The LEGO Group today reported earnings for the full year 2020. Revenue for the year grew 13 percent versus 2019 to DKK 43.7 billion and consumer sales grew 21 percent over the same period. Operating profit was DKK 12.9 billion, an increase of 19 percent compared with 2019. The brand’s global market share grew globally and in its 12 largest countries.

Niels B Christiansen, CEO, said: “We are very pleased with these results. They show the timeless relevance of the LEGO brick and learning through play. This performance is also a testament to the passion, creativity and resilience of our people. Despite the challenges of the pandemic, they worked tirelessly to keep the world playing.”

Consumer

To celebrate International Women’s Day, LEGO has recreated the iconic 1981 ad and recognizing the female leaders of tomorrow. They are launching a new campaign to encourage young women on their journey to becoming the decision makers, role models and changemakers of the future – whatever their interests, passions or career aspirations may be.

Visit LEGO.com/futurebuilders and parents can upload an image of their child holding their LEGO creation and you can get a poster back in a similar style of the old ad. Read more about it below.

Celebrating the female leaders of tomorrow as the LEGO Group recreates iconic 1980s advert

The LEGO Group is calling on families to help celebrate the skills, interests and creative potential of the next generation of female leaders by recreating its iconic 1981 LEGO® advert.

On the 40th anniversary of the ‘What it is is beautiful’ advert, the LEGO Group is launching the campaign to support this year’s International Women’s Day on March 8. The campaign is designed to encourage and champion today’s young women on their journey to becoming the decision makers, role models and changemakers of the future – whatever their interests, passions or career aspirations may be.

By visiting LEGO.com/futurebuilders, parents and legal guardians can find inspiration and submit a photo of their child holding their LEGO creation, along with a few words that describe their child’s creative approach. A unique poster, in the style of the iconic 1980s advert, will then be emailed back (Available in English or German) – ready to be

Ever since LEGO started the 18+ sets, some of the builds had used instructions with black backgrounds to correspond with the feeling of being more adult-oriented which also included the black boxes. Some of the builds including the Crocodile Locomotive (10277) use darker pieces and it makes it somewhat difficult to see where the pieces go.

Some fans took to LEGO Customer Service to give their feedback and it looks like LEGO will no longer be using the black backgrounds including Sam Walker over on a Facebook group. This will definitely help visually impaired builders as well as builders with good eyesight who also think that it is hard to see. What did you think of the instructions using the black backgrounds and did it give you issues building as well?

I’m happy to let you know we’ve been listening to feedback about the background colour in our building instructions. We’ve done lots of testing already and have plans to move away from the black backgrounds entirely.

We recognise how important it is to be mindful of visual and colour impairment when we create our building instructions. We have LEGO designers with colour impairment helping us improve in this realm.

We can’t give you a timeline or further details about improvements to the background colour in our instructions, but we’re making sure we listen, learn, and get better.

**Via Brickset**

Allen "Tormentalous" Tran

When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at

LEGO has released a lot of new stuff on the LEGO Rewards Center that you can redeem for the month of March. The main thing that most people will be interested in is the LEGO Octan Logo Collectible Coin. This is the third one that has been released for the series and it costs 1,150 points.

The other new rewards are for LEGO VIDIYO. The minimum you have to spend is 50 points where you can unlock the VIP Virtual Pass. This allows you to unlock some of the various Digital Asset Packs as well as giving you an entry into the VIDIYO Sweepstakes. Speaking of the Sweepstakes, this month is for some signed Roller Skates by L.L.A.M.A.

Unlock your VIP Virtual Pass and access this character digital asset pack filled with fun downloadable VIDIYO “merch” like: • Digital watch faces • Desktop wallpapers • Video conference backgrounds • Mobile wallpapers

Allen "Tormentalous" Tran

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