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Category: Community (Page 62 of 170)

The LEGO Group’s Julia Goldin Named World’s 6th Most Influential CMO

Last week, Forbes released their list for the Most Influential Chief Marketing Officers of 2020 and The LEGO Group’s Julia Goldin was named 6th highest in the world. For 2020, there were 427 CMOs that were considered and to be eligible, the person or their brand must have appeared on at least one major brand list. To enter to the top 50, “a CMO must be in the top 20% of CMOs on at least three different indicators of personal, industry or internal influence, or show extraordinary impact visibility on the conversation around Covid-19 or Black Lives Matter.”

Goldin and her team launched #letsbuildtogether to create a sense of connection among children isolated by the pandemic lockdown and support their parents. She also announced the company’s $50 million donation to children’s charities, which included additional support for long-time charitable partners who faced additional community needs due to the Covid-19 crisis.

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New York Toy Fair 2021 Delayed to May

It was announced a few days ago that the New York Toy Fair for 2021 has been pushed back to May. It was supposed to be in February but due to uncertain times of the COVID-19 pandemic, the Toy Association thought it was best to delay the event for a few more months.

New York Toy Fair is usually the time when we see some of the new LEGO sets for the upcoming summer. LEGO changed that last year as we didn’t really see much new products but only for a select few. With everything that’s been going on, I have a feeling that LEGO will do something similar and possibly doing their own reveals due to the shifted timeline.

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LEGO Reveals “Rebuild the World” Globe for LEGO House

LEGO has revealed a new 13ft globe build for the “Rebuild the World” campaign that will be displayed at the LEGO House. The build consists of over 350,000 pieces and took 2,700 hours to create and it includes LEGO creations from 430 kids all over the world. The builds are displayed on the globe in five categories: nature, vehicles, fantasy creatures, objects, and places.

You can still join the campaign by submitting your entries to the digital globe over at lego.com/rebuild-the-world. The globe at the LEGO House will be on display from October 6 – November 8.

Epic new LEGO® installation showcases inspirational creativity of over 430 kids who want to ‘Rebuild the World’

• Children’s lockdown LEGO creations transformed into a 13ft/4m globe

When the world paused due to the recent lockdown it didn’t put a stop to the creativity and resilience of children. Now, to celebrate the endless imagination and unique ingenuity that kids possess, the LEGO Group has unveiled an awe-inspiring installation – a 13ft globe.

The globe, which is on display at LEGO House in Billund, Denmark, took 2,700 hours to build and uses over 350,000 LEGO® bricks and elements. With LEGO creations sent in from all over the world, the globe acts as a joyful symbol of hope and positivity. Kids used their powerful imaginations to make sense of the world, and now the LEGO Group is giving us the opportunity to see the world through their eyes.

Children’s creations are displayed in five categories– nature, vehicles, fantasy creatures, objects

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LEGO Ideas Art Contest – Winning Builds Displayed in Denmark

LEGO Ideas has kicked off a brand new art building contest for some really good prizes, one of which is that your build will be displayed at the LEGO Campus in Denmark. Pretty much you just have to create something using LEGO bricks and you have to physically build it or you will be disqualified. Since the creations will be on display, they can’t be too small or too big so use your best judgement.

There will be five total winners of this contest you can choose one complete set of the LEGO Art series from the following:

• 4 x 31197 – LEGO Art Andy Warhol’s Marilyn Monroe
• 4 x 31198 – LEGO Art The Beatles
• 3 x 31199 – LEGO Art Marvel Studios Iron Man
• 3 x 31200 – LEGO Art Star Wars™ The Sith™

In addition, your art creation will be displayed at the new LEGO Campus in Billund, Denmark.

The deadline to enter is November 3 at 6am EST.

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LEGO x IKEA BYGGLEK Collection Now Available in US

The LEGO x IKEA BYGGLEK Collection is now available for purchase online. This is a collaborative project between the companies which was announced back in 2018. The only thing is that you might run into an issue shipping the items and can do an in-store pickup. A majority of the stores here in the US also has the products in stock if you want to go there and shop.

BYGGLEK LEGO® box with lid10x6 7/8×4 1/2″ – $12.99
BYGGLEK LEGO® box with lid13 3/4x10x4 1/2″ – $14.99
BYGGLEK LEGO® box with lid, set of 3 – $9.99
BYGGLEK 201-piece LEGO® brick set – $14.99

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LEGO x Levi’s Collection Now Available for Purchase

The LEGO x Levi’s Collection is now available for purchase here in the US. There are 15 items in the collection, some of which will be released a little later down the road. One thing about the collection is that they are a little bit more on the expensive side but there are LEGO fans that like them.

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ToySphere Launches New Way to Shop for LEGO

There’s a new service that has recently launched that is a new way to explore and shop for LEGO called ToySphere. What it basically does is that it takes all the LEGO themes and puts theme into “spheres” to give you a visual way to see all of the sets that have been released in a particular theme from the last decade. By zooming in on a certain item, you can either check out the description or purchase it off the LEGO Shop or on the secondary market if it’s retired.

Since ToySphere just went live, there are only a few spheres/themes available at the moment but will be continuously updated in the near future. Since we process visual data better, ToySphere has done a good job in putting all the sets in certain categories within the theme.

Sphere are excited to announce the launch of LEGO ToySphere, a completely unique and immersive format, reimagining shopping for LEGO and allowing fans to view the last decade of LEGO like never before.

Lifelong LEGO fans Olly Treadway and Warren Minde have come together to build ToySphere – bringing the excitement, playfulness and immersion of a trip to a real LEGO store online. Pouring time and passion into building this awesome new way to explore and shop LEGO, the team have spent the past six years on this epic fan project.

Combining Olly’s tech wizardry and passion for LEGO, with Warren’s years of experience consulting to the LEGO leadership at their HQ in Billund, Denmark, this is

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