LEGO News, LEGO Reviews, and Discussions

Category: Community (Page 66 of 171)

LEGO x Adidas A-ZX First Look

Last week, LEGO did a teaser for their upcoming collaboration with Adidas for the A-ZX series of shoes. HighSnobiety was sent an early pair of the shoes to take a look at and they don’t look that bad.

The packaging comes in LEGO 2×3 brick box but the inner box looks to be a custom box to HighSobiety so you probably won’t get that when you order it. The shoe itself is mostly gray with accents of blue, green, red, and yellow which are LEGO’s basic colors.

There’s no word on a release date but it should be some time later this month at select retailers and at Adidas.com. It was also stated the price point could be between $120-$130 but that was just a guess. Who’s looking forward to picking up a pair?

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LEGO x Adidas A-ZX Shoe Teaser

A few weeks ago, we reported that LEGO will be doing a collaborative project with Adidas on the A-ZX series shoes and a few hours ago, they dropped a teaser for it. If you don’t know what it is, the A-ZX shoes is returning line that features unique drops from various brands from A to Z. The shoes run from $100+ and they do sell out so if you’re planning on getting them, I wouldn’t hesitate. The official reveal of them should be coming soon.

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Raided Lepin Boss and Associates Sentenced to Jail

Last year, we reported that the Shanghai police had successfully raided some factories that produced Lepin and some of the bosses were arrested. Today, Xinhua.net has reported a Chinese court has sentenced nine people to jail terms of up to six years for producing counterfeit LEGO products. The main boss surnamed Li was sentenced to six years and fined 90 million yuan (about $13.19 million USD) for copyright infringement. The other people were sentenced to four years and six months to three years and fined as well.

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Sign Up for Free LEGO House Fan Day

If you ever wanted to join fan days at the LEGO House, LEGO will be offering a digital AFOL Day later this month. The event will be three hours long and will be held on September 24. There are five different sessions where you can chat and ask questions for various LEGO employees. And best of all, everything is free! You can check out the details and sign up at the following link: https://legohouse.com/en-gb/what-s-on/lego-house-fan-day/

On September 24, 2020 LEGO House will host an online Fan Day for the entire LEGO Fan Community – LEGO fans from all over the world are invited to join for free.

The programme of the day touches upon LEGO Product Development, LEGO Building instructions, New MOCs in LEGO House, LEGO Quality and a special greeting from Skærbæk Fan Weekend.
You have the possibility to join the entire day – or pick and choose from the sessions as it suits you.

The host for the day will be Play Agent Emil Saaby who’ll introduce all the speakers.

Please select the online sessions you want to participate in and enter your e-mail address at the end of the form. You’ll receive more information about the sessions you have signed up for in a separate e-mail.

Please be aware that we operate in Billund time (CEST). We kindly ask you to convert the timing to your time zone.

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LEGO Delivers Double Digit Growth in 1HY 2020

LEGO has released their financial results for the first half of 2020 and they have had double digit growth fueled by strong consumer demand. Sales grew 14% while revenue grew by 7% compared to the same time last year. Some of the top performing themes in no particular order include Technic, Speed Champions, Classic, Star Wars, Harry Potter, and Disney Princess.

The LEGO Group delivers double-digit growth in 1H 2020

Strong consumer demand drove consumer sales, revenue, operating profit and market share growth. Strategic investments positioned the Group well to navigate impact of COVID-19.

– Consumer sales grew 14 percent in 1H 2020 compared with 1H 2019.
– Revenue grew 7 percent to DKK 15.7 billion compared with the same period in 2019.
– Operating profit grew 11 percent to DKK 3.9 billion, while investing in significant long-term growth initiatives.
– Free cash flow strong at DKK 4.1 billion.
– Market share grew in major countries, outpacing the toy industry.

BILLUND, September 2, 2020: The LEGO Group today reported first half earnings for the six months ending June 30, 2020. Revenue for the period grew 7 percent to DKK 15.7 billion compared with the same period in 2019. Consumer sales grew 14 percent compared with 1H 2019 and the brand’s global market share increased. Operating profit was DKK 3.9 billion, an increase of 11 percent compared with 2019.

The LEGO Group CEO, Niels B. Christiansen said: “The strong results are due to our incredible team. When COVID-19 closed stores and offices, our colleagues did everything they

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LEGO x Levi’s Collaboration Coming Soon

A few hours ago, LEGO released a teaser showing a new collaboration with Levi’s coming soon. The short clip also shows some LEGO DOTS going by as well. I’m not sure how they all tie in but I’m curious to see what comes out of it.

This isn’t the first time that LEGO has partnered up with a clothing brand as they have done it with Uniqlo. There’s also a report of LEGO doing a collaboration project with Adidas for the A-ZX Series of shoes coming soon as well.

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LEGO Partners With Ellen MacArthur Foundation to Continue Commitment for Circular Economy

The LEGO Group has joined the Ellen MacArthur Foundation as part of its commitment to becoming a more circular business. The foundation is the global leader in a circular economy which is a system that is aimed to eliminating waste and the continual use of resources. The quality and durability of LEGO’s products can be passed down to many generations while being fully compatible to elements produced today.

Ellen MacArthur Foundation and LEGO Group join forces to accelerate the move towards a circular economy

Monday 31st August: Today, the LEGO Group has joined the Ellen MacArthur Foundation as part of its commitment to becoming a more circular business.

The Ellen MacArthur Foundation is the global leader in circular economy while the LEGO® System in Play inspires endless play possibilities that supports the principles of circular design. The quality and durability of LEGO products mean they can be reused and passed down through generations, while remaining fully compatible with elements produced today.

The shared ambition for the membership is to help build a better planet for future generations by driving the global transition towards a circular society.

The three year membership will focus on four key areas; working with the Foundation’s network of businesses, experts and policymakers to accelerate the transition to a circular economy, inspiring circular design across the toy industry and beyond, expanding the circular services and products the LEGO Group offers, and teaching children about the circular economy through play.

Speaking about the membership Tim Brooks, Vice President of Environmental Responsibility at the LEGO

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