Category: Community (Page 70 of 171)

Today is the 100th birthday of former LEGO owner Godtfred Kirk Christiansen and LEGO has shared some never before released details of how the LEGO brick was created. The most interesting one is that the design of the brick was developed and patented in no more than five days. Read the full story below.

100 years ago, today, former LEGO® owner and managing director Godtfred Kirk Christiansen was born. His influence on the company and the success of the LEGO system in play is undeniable, but brand-new research done by our historians in LEGO Idea House shows that his influence on the LEGO brick and the company is even greater than we initially thought.

“For decades we have been unable to give a precise answer to the question of how the LEGO brick was developed, and who was the mastermind behind the design. We have been convinced that it was a lengthy development process carried out by a team of LEGO employees in the mid to late 1950s. Thanks to newly-discovered material, we have found out that Godtfred actually played a pivotal role in developing the LEGO brick that people all over the world love today,” explains Signe Wiese, Corporate Historian from LEGO Idea House.

Here is the never-before-told story of the development of the iconic LEGO brick:

It’s January 23, 1958. Three men are sitting in a LEGO office in Billund. The three men are Godtfred Kirk, his brother Karl Georg (presumably) and Axel Thomsen, head of LEGO sales office in Germany.

The latter explains

If you’ve used the LEGO VIP Reward Center, you may have noticed that it’s a bit clunky to use. LEGO has been taking feedback and they have announced that they will be making the first big update to the site some time tomorrow. Most of the update will be dedicated to the front-end of the site which includes a refreshed look and feel of it. You can read more about the update below.

We have been listening to your feedback and pleased to let you know about the first big update to the VIP program.

As of tomorrow 8th of July (subject to change) we will be launching a refreshed VIP Reward Center. This refresh has a number of visual changes to the platform, but more importantly there are a number of technology changes that will be going live in the background.

Overall highlights of the change that you can see from tomorrow:

• Refreshed VIP reward Centre look and feel, navigation around the site is easier and more dynamic
• Improved sign in process to the reward centre
• The location and language you are viewing LEGO.com will follow you onto the VIP reward Centre.
• New Pop up and banner to inform you that you are no longer in your VIP home country, we heard cases where members had redeemed rewards in the wrong country and have been unable to get these rewards. I want to avoid that confusion so when you visit a different countries Reward Centre you will see limited selection of

LEGO has released a statement regarding paid advertising on social media platforms. They did not outright state that is is in response to supporting the Facebook boycott from large brands but they do emphasize that they do want to have a positive, inclusive digital environment free from hate speech, discrimination and misinformation.

Social Media Paid Advertising Pause

We are committed to having a positive impact on children and the world they will inherit.
That includes contributing to a positive, inclusive digital environment free from hate speech, discrimination and misinformation.
We will take immediate steps to carefully review the standards we apply to advertising and engagement on global social media platforms. While we do that, we will pause all paid advertising on global social media platforms for at least 30 days.
We will not change our media investment during this period and instead, invest in other channels.
We will work to collaborate with our partners and take whatever steps are necessary to create a more trusted digital world for people today and future generations. We are confident solutions exist but urgent action is needed.

Julia Goldin, Chief Marketing Officer

Allen "Tormentalous" Tran

When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission.

The Brick Fan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As

If you missed out on some previous LEGO gift with purchase items from previous years, the Reward Center has a number of items available that you can redeem with your points.

Buildable 2×4 Red Brick – 1,300 points
DUPLO Photo Frame – 950 points
LEGO Creator Fountain – 1,400 points
LEGO VIP Tote Bag – 3,200 points
LEGO Iconic VIP Set – 500 points

Each item you purchase gets you a promotional code that you can use on your next Shop@Home purchase. The codes last for only 60 days so you’ll have to use them fairly quickly before they expire. Some of the items have a limit on how many you can get. I’m not sure how much inventory LEGO has on each item so hop on it if you see something you like.

Allen "Tormentalous" Tran

When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission.

The Brick Fan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate I earn from qualifying purchases.

We partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here: https://rakutenadvertising.com/legal-notices/services-privacy-policy/

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LEGO has opened up a new LEGO flagship store in Hangzhou, China and is the fourth such store in China. Like with many other flagship stores around the world, there are many large builds that feature many local landmarks including the Broken Bridge at the West Lake, the Six Harmonies Pagoda, and Three Pools Mirroring the Moon.

New LEGO® flagship store opened in Hangzhou celebrating local cultural heritage and creative play

Children, families and fans of all ages in Hangzhou, the capital city of Zhejiang Province in China, are now able to enjoy the unique LEGO® brand experience in the new LEGO flagship store which opened in the city today.

Located at Hubin, a vibrant shopping and entertainment centre in the city, the 527-square-meter flagship store offers an immersive and playful LEGO brand experience for shoppers. Besides a full lineup of LEGO products, hands-on and personal LEGO experiences are also available for children and fans to explore in the store.

Steps away from the West Lake, a key tourism destination, the flagship store will fascinate guests with creative builds that have a strong bond with local cultural heritage.

A 3D model of the iconic Broken Bridge at the West Lake, built with 694,760 LEGO bricks, is sure to catch the eye of every guest entering the store. The classic legendary story about Lady White Snake and her husband Xu Xian is translated into two 3D models. The popular Ten West Lake Views are featured in ten master mosaic pieces placed in the giant pagoda-shaped threshold built