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Category: Community (Page 76 of 177)

LEGO Pausing Social Media Paid Advertising

LEGO has released a statement regarding paid advertising on social media platforms. They did not outright state that is is in response to supporting the Facebook boycott from large brands but they do emphasize that they do want to have a positive, inclusive digital environment free from hate speech, discrimination and misinformation.

Social Media Paid Advertising Pause

We are committed to having a positive impact on children and the world they will inherit.
That includes contributing to a positive, inclusive digital environment free from hate speech, discrimination and misinformation.
We will take immediate steps to carefully review the standards we apply to advertising and engagement on global social media platforms. While we do that, we will pause all paid advertising on global social media platforms for at least 30 days.
We will not change our media investment during this period and instead, invest in other channels.
We will work to collaborate with our partners and take whatever steps are necessary to create a more trusted digital world for people today and future generations. We are confident solutions exist but urgent action is needed.

Julia Goldin, Chief Marketing Officer

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Older LEGO GWP Products Available in VIP Reward Center

If you missed out on some previous LEGO gift with purchase items from previous years, the Reward Center has a number of items available that you can redeem with your points.

Buildable 2×4 Red Brick – 1,300 points
DUPLO Photo Frame – 950 points
LEGO Creator Fountain – 1,400 points
LEGO VIP Tote Bag – 3,200 points
LEGO Iconic VIP Set – 500 points

Each item you purchase gets you a promotional code that you can use on your next Shop@Home purchase. The codes last for only 60 days so you’ll have to use them fairly quickly before they expire. Some of the items have a limit on how many you can get. I’m not sure how much inventory LEGO has on each item so hop on it if you see something you like.

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LEGO Announces New Flagship Store in Hangzhou, China

LEGO has opened up a new LEGO flagship store in Hangzhou, China and is the fourth such store in China. Like with many other flagship stores around the world, there are many large builds that feature many local landmarks including the Broken Bridge at the West Lake, the Six Harmonies Pagoda, and Three Pools Mirroring the Moon.

New LEGO® flagship store opened in Hangzhou celebrating local cultural heritage and creative play

Children, families and fans of all ages in Hangzhou, the capital city of Zhejiang Province in China, are now able to enjoy the unique LEGO® brand experience in the new LEGO flagship store which opened in the city today.

Located at Hubin, a vibrant shopping and entertainment centre in the city, the 527-square-meter flagship store offers an immersive and playful LEGO brand experience for shoppers. Besides a full lineup of LEGO products, hands-on and personal LEGO experiences are also available for children and fans to explore in the store.

Steps away from the West Lake, a key tourism destination, the flagship store will fascinate guests with creative builds that have a strong bond with local cultural heritage.

A 3D model of the iconic Broken Bridge at the West Lake, built with 694,760 LEGO bricks, is sure to catch the eye of every guest entering the store. The classic legendary story about Lady White Snake and her husband Xu Xian is translated into two 3D models. The popular Ten West Lake Views are featured in ten master mosaic pieces placed in the giant pagoda-shaped threshold built

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LEGO Announces Partnership with National Geographic to Inspire Children

Although we’ve already seen images of the summer 2020 LEGO City and LEGO Friends sets, LEGO has announced their partnership with National Geographic to inspire children about exploration and the protection of endangered species. These sets have the National Geographic label on the boxes and in addition, LEGO has also announced a contribution towards the National Geographic Society to fund grants in ocean exploration and species conservation.

The LEGO Group and National Geographic inspire kids to develop creative solutions for real life environmental challenges

New LEGO® City and LEGO® Friends products released as part of campaign to engage children in exploring their world and the problems its creatures are facing

Billund, Denmark, 25 June 2020: Today, the LEGO Group and National Geographic unveil their most recent partnership. New LEGO® City and LEGO® Friends sets have been developed to create awareness about exploration and the protection of endangered species in the world’s jungles and oceans. To support the launch and engage children even further, a campaign has been developed in collaboration with National Geographic to encourage children to explore the world and maybe even develop their own creative ideas on solving the real-life challenges our world is facing. The campaign site is now live in English on LEGO.com/exploretheworld and will launch July 1st in additional languages. The LEGO Group is also announcing a contribution towards the National Geographic Society to fund grants in ocean exploration and species conservation.

The campaign will invite kids and their parents to visit the heights and depths of the earth, and to

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LEGO Ideas Holiday (Vacation) Fan Voting Now Live

The fan vote for the LEGO Ideas Holiday (Vacation) building contest is now live for the next week. If you remember, the winning build is for a future gift with purchase set on LEGO Shop@Home some time in the future. It was noted that there were over 1,500 entries and it was whittled down to only 15 to choose from. The deadline to put in your vote is June 26 at 11:00am CEST.

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Star Wars Celebration 2020 Cancelled

Star Wars Celebration 2020 is supposed to be held in August but the organizers have announced that the convention has been cancelled. As we know, LEGO usually has an exclusive set that is sold to attendees there but it looks like that won’t happening since there’s no place to sell it. If they did have a set planned, we’re not sure how, when, or where they would distribute it. The easiest way is to drop it on LEGO Shop@Home but even that has some logistical issues. Star War Celebration will be returning to Anaheim in 2022.

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LEGO Bricks & Pieces Available Again for More Countries

A few months ago, LEGO made Bricks & Pieces available again for only a few countries due to the pandemic happening around the world. Some of the countries had the ability to order for a short time before getting taken down again due to unknown reasons.

LEGO has just announced that more countries can now order from Bricks & Pieces again, including those that were removed from the most recent announcement.

A message from LEGO® Customer Service:

Continuing on the successful updates made to LEGO.com/service for United Kingdom / English and Spain / Spanish toward the end of 2019 and opening service for India just a month ago, we’ve finished moving our Customer Service site to the same platform used by the rest of LEGO.com. For the most part, this has been a like-for-like transition of content, although there will be a noticeably differently look and feel.

While Australia, Canada, Germany, New Zealand and the United States were opened previously for paid parts orders, we’ve also been able to coordinate reopening Bricks and Pieces sales with our warehouse for the following markets:

• Austria
• Belgium
• Czech Republic
• Denmark
• Finland
• France
• Hungary
• Ireland
• Italy
• Luxembourg
• Netherlands
• Norway
• Poland
• Portugal
• Spain
• Sweden
• Switzerland

We hope you’ll love the new site as much as we do!

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