LEGO News, LEGO Reviews, and Discussions
Amazon currently has the LEGO Star Wars Resistance Y-Wing Starfighter (75249) for 35% off the regular retail price. It is priced at $55.99 which is 20% off but there’s also a $10 off coupon that you can apply to drop the price down to $45.99. The set has never dropped below 20% off so this is a great deal for it right now.
If you didn’t see yesterday’s reveal of the LEGO October 2021 Store Calendar, there will be two LEGO Harry Potter promotions that will be happening towards the end of the month. First is the Hogwarts Gryffindor Dorms (40452) with purchases of $100 or more in HP products from October 25 to November 7. The other promotion is for Hermione’s Study Desk (30392) with purchases of $40, in-store only during the same promo period. This means that you can essentially get both but only if you have a local LEGO Store.
LEGO has officially announced the new LEGO Ideas contest which is for the LEGO Ninjago Microgame. LEGO will be putting in arcade cabinets in LEGO Brand Stores and it will feature fan-made LEGO Ninjago games in them for others to enjoy. There are three different categories that you can enter in and everything is in the press release below.
… ContinueFor our next LEGO Ideas contest “LEGO NINJAGO + One-Button Digital Game using the LEGO® Microgame” we are putting some arcade cabinets into our LEGO retail stores and would love to showcase your own game creations on them.
Both Unity and the LEGO Group have been hard at work improving the tools from the submissions and feedback from the last LEGO Ideas competition to help make it easier and more fun to make a game, and most importantly easier to share the fun you have made with others. There is an arcade cabinet in LEGO House at the moment, and we will be announcing some of the other global locations shortly. We have also been working closely with the LEGO NINJAGO team to help develop a library of resources and inspirations to spark your imagination. Want to know what makes a great LEGO NINJAGO game, see in the video what the LEGO NINJAGO Design Lead says.
So to the competition, we have three different categories:
– A LEGO NINJAGO themed game. Be Ninja!
– A game with a theme of your choice. What is one-button fun to you (Use of third-party IPs is NOT allowed).
– A
In more LEGO sustainability news, LEGO has announced that baseplates will also be changing their plastic packaging to paper packaging. The baseplates themselves will be the same colors but they will have new product numbers. The baseplates with the new paper packaging will be in available around March 2022.
| Current Product Number | Product Number as of March ’22 | Product Name |
| 10700 | 11023 | Green Baseplate |
| 10701 | 11024 | Gray BasePlate |
| 10714 | 11025 | Blue Baseplate |
| 11010 | 11026 | White Baseplate |
Over the next few months you will likely see some products with “retiring soon” branding or perhaps a local retailer reporting that they are no longer able to order certain products. We want to share ahead of time that there is no need to be alarmed about baseplates.
In 2022, baseplates will be changing from their current plastic packaging to more sustainable paper packaging. Besides packaging, there are no additional changes with the LEGO baseplates and you will still be able to get the same colors and sizes in 2022 that you can purchase today. You can expect to see the new packaging around March 1, 2022.
The LEGO October 2021 Store Calendar is now available and we can see some of the promotions and events that will be happening during the month. New promotions are back with some cool ones towards the end of the month.
October 1-31: LEGO Friends Flower Cart (30413) with purchases of $40 or more on LEGO Creator 3-in-1, DOTS, or Friends products, while supplies last.
October 1-24: Free LEGO City Ocean Diver (30370) with purchases of $40 or more on LEGO City, Ninjago, or Super Mario products, while supplies last.
October 18-24: Free Rebuildable Flying Car (5006890) with purchases of $120 or more, while supplies last. For VIPs only.
October 25 – November 7: Free LEGO Harry Potter Hogwarts Gryffindor Dorms (40452) with purchases of $100 in LEGO Harry Potter, while supplies last.
October 25 – November 7: Free LEGO Harry Potter Hermione’s Study Desk (30392) with purchases of $40, in-store only, while supplies last.
October 30-31: Visit the LEGO Store in your Halloween costume for a special treat, while supplies last.
A year ago, LEGO announced that they were investing up $400 million to accelerate their sustainability efforts, one of which was phasing out plastic bags. According to today’s 1HY 2021 Financial Results, LEGO has revealed that after a now completed successful trial of paper bags, they will start rolling it out in early 2022 with all packaging still on track for 100% sustainability by 2025. As part of the trials for parents and children, they found that the paper bags were environmentally friendly and were easy to open and this is part of enhancing the building experience.
LEGO has released their financial results for the first half of 2021 and they’ve had a very strong performance in all areas of the company. Sales increased by 36% and revenue grew 46%. In the largest global markets, market share also grew as well. The top selling themes so far in 2021 are LEGO City, LEGO Star Wars, LEGO Technic, LEGO Creator Expert, and LEGO Harry Potter.
… ContinueThe LEGO Group steps up strategic investments while delivering strong first half 2021 performance
Consumer sales, revenue and operating profit grew double digits. Brought learning through play to more children around the world.
• Consumer sales grew 36 percent.
• Revenue grew 46 percent to DKK 23.0 billion.
• Operating profit grew 104 percent to DKK 8.0 billion. Net profit grew 140 percent to DKK 6.3 billion.
• Free cash flow was strong at DKK 5.8 billion.
• Market share gains globally and in largest markets.
• With the LEGO Foundation, donations of DKK 1.5 billion YTD to support children’s development via learning through play.Billund, September 28, 2021: The LEGO Group today reported first half earnings for the six months ending June 30, 2021. Revenue for the period grew 46 percent to DKK 23 billion compared with the same period in 2020. Consumer sales grew 36 percent, outpacing the toy industry and driving market share growth globally and in all major markets.
Operating profit was DKK 8 billion, an increase of 104 percent compared with 1H 2020, despite an ambitious programme of strategic investments to support growth in
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