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The LEGO Group 2019 Annual Report Results

March 4, 2020 / Allen "Tormentalous" Tran / 0 Comments

LEGO has announced that they had a great year in 2019 and consumer sales, revenue, and profit grew. Consumer sales grew 5.6% last year compared to 2018. Their revenue grew 6% to DKK 38.5 billion. Their net profit increased 3% even though the company made investments in long-term growth initiatives.

The top selling themes in no particular order for 2019 were LEGO City, LEGO Creator, LEGO Friends, LEGO Technic, LEGO Classic, and LEGO Star Wars. In addition, the LEGO Harry Potter, LEGO Marvel Super Heroes, and LEGO Disney Princess themes also did very well. The LEGO Ideas Friends Central Perk (21319) became the fastest selling set ever.

Last year, LEGO launched its first integrated global brand advertising campaign in more than 30 years called Rebuild the World and that attracted new consumers along with their acquisition of BrickLink.

The company opened 150 new branded stores and it now has 570 stores around the world with another 150 more planned for 2020 with a majority of it in mainland China.

Lastly, LEGO announced some changes in the chairmanship of LEGO A/S. Thomas Kirk Kristiansen will assume the role of Chairman of the Board of Directors, Søren Thorup Sørensen, CEO of KIRKBI A/S, will become Vice Chairman. Jørgen Vig Knudstorp will remain a member of the Board.

LEGO Seasonal Easter Bunny (30550) Polybag Available at Target

March 3, 2020 / Allen "Tormentalous" Tran / 0 Comments

The LEGO Seasonal Easter Bunny (30550) polybag has started showing up at Target stores in the Easter section. If you can’t find it, the polybag is also available for purchase online as well. It consists of 67 pieces and retails for $4.99 each and it makes a fun gift for kids’ Easter baskets.

LEGO Masters Episode 4 Recap – Movie Genres

March 3, 2020 / Allen "Tormentalous" Tran / 0 Comments

LEGO Masters continues to chug along as the show has been fairly entertaining so far and for this episode four, we are doing the Movie Genre as the theme. The eight remaining teams get to choose their mystery genre from the popcorn and they have eight hours to build. They have to build a scene for a movie and build needs to tell the story for itself.

LEGO Ranked Number 1 on 2020 Global RepTrak 100

March 3, 2020 / Allen "Tormentalous" Tran / 0 Comments

It has been announced that The LEGO Group has been ranked as the world’s most reputable company for 2020 on the RepTrak 100 survey. LEGO has been ranked second for the past few years but has regained the top spot out of 100 companies. The survey measures the corporate reputation by asking questions about the emotional appeal for each company in several categories including Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance. The LEGO Group has been ranked in the top 10 most reputable companies for the past decade.

THE LEGO GROUP RANKED AS THE WORLD’S MOST REPUTABLE COMPANY

BILLUND – March 3, 2020: Today, Reputation Institute released the annual RepTrak®100 survey, ranking the LEGO Group as the most highly regarded company in the world when it comes to corporate reputation.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results: “We are honoured and humbled to be ranked as the most highly regarded company in the world by Reptrak. Everyday, employees at the LEGO Group are empowered to make decisions to do what’s right for children, our fans, our partners, the environment and our local communities. It’s each one of these actions – big and small – which builds a reputation. Thank you to all of our colleagues for their dedication and passion for our mission to inspire and develop the builders of tomorrow.”

The RepTrak®100 study developed by Reputation Institute measures the corporate reputation of 100 companies by asking the public in 15 countries questions about the emotional

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LEGO Fairground Minifigure Accessory Set (40373) Now Available on Shop@Home

March 3, 2020 / Allen "Tormentalous" Tran / 0 Comments

The LEGO Fairground Minifigure Accessory Set (40373) is now available for purchase on LEGO Shop@Home. There was an issue with S@H not launching it alongside the rest of the March 2020 sets and it was delayed for a short time.

The set consists of 51 pieces and retails for $12.99 and it features two fairground employees, a girl, and dad. It is a perfect complementary set to the Fairground subtheme if you’ve been building those sets.

LEGO Customizable Easter Egg (40371) Building Instructions

March 2, 2020 / Allen "Tormentalous" Tran / 0 Comments

A few days ago, we got our first look at the upcoming LEGO promotion for the Customizable Easter Egg (40371) and now LEGO has already published the building instructions for the set. It basically looks similar to a Fabergé egg which a chick inside of it. Note that the top right corner shows it as a limited edition set similar to the Christmas ones. The promotion will run from March 23 – April 13 and you can get it free with purchases of $50 or more, while supplies last.

LEGO Trains 40th Anniversary Set (40370) Giveaway

March 2, 2020 / Allen "Tormentalous" Tran / 0 Comments

The promotion for the LEGO Trains 40th Anniversary Set (40370) is well underway on Shop@Home and we’ve already done a review on it. LEGO Brand Retail has sent over another one so I’ve decided to do a giveaway for it. If you’ve done any of my giveaways before, it’s pretty easy to enter. All you have to do is to follow the instructions in the widget below. I’ll let it run for about two weeks and it will be worldwide. If you can’t see the widget, head over to the giveaway page.

a Rafflecopter giveaway