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New Story on How the LEGO Brick was Created

Today is the 100th birthday of former LEGO owner Godtfred Kirk Christiansen and LEGO has shared some never before released details of how the LEGO brick was created. The most interesting one is that the design of the brick was developed and patented in no more than five days. Read the full story below.

100 years ago, today, former LEGO® owner and managing director Godtfred Kirk Christiansen was born. His influence on the company and the success of the LEGO system in play is undeniable, but brand-new research done by our historians in LEGO Idea House shows that his influence on the LEGO brick and the company is even greater than we initially thought.

“For decades we have been unable to give a precise answer to the question of how the LEGO brick was developed, and who was the mastermind behind the design. We have been convinced that it was a lengthy development process carried out by a team of LEGO employees in the mid to late 1950s. Thanks to newly-discovered material, we have found out that Godtfred actually played a pivotal role in developing the LEGO brick that people all over the world love today,” explains Signe Wiese, Corporate Historian from LEGO Idea House.

Here is the never-before-told story of the development of the iconic LEGO brick:

It’s January 23, 1958. Three men are sitting in a LEGO office in Billund. The three men are Godtfred Kirk, his brother Karl Georg (presumably) and Axel Thomsen, head of LEGO sales office in Germany.

The latter explains

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LEGO MINDSTORMS EV3 (31313) Listed as “Retiring Soon” on Shop@Home

It looks like time has finally come for the LEGO MINDSTORMS EV3 (31313) as it has been listed as “Retiring Soon” on LEGO Shop@Home. The set was announced way back in 2013 and it has been a staple in numerous robotic builds in the years since then. Its successor will be the LEGO MINDSTORMS Robot Inventor (51515) which will be releasing later this year. If you’re wanting to get EV3, I would suggest getting a tracker on Camelcamelcamel to notify you if there is a price drop on Amazon. There’s no word on when EV3 will be gone but I’m guessing by the end of the year.

LEGO Ninjago Character Encyclopedia New Edition Coming in 2021

Amazon Japan has put up a product listing for a new LEGO Ninjago booking coming in 2021 called the LEGO Ninjago Character Encyclopedia New Edition. The book will feature over 200 minifigures of the heroes and villains from the past decade of LEGO Ninjago. It will also include an exclusive minifigure which is yet to be revealed.

Meet more than 200 minifigures from the LEGO® NINJAGO® world!

Find out the coolest details about hundreds of LEGO NINJAGO minifigures.

Uncover unusual versions of legendary heroes, including Ghost Cole and Teen Wu.

Learn to identify dozens of foes from villainous groups including the Sky Pirates, Dragon Hunters, and all-new 2021 baddies.

Expand your NINJAGO knowledge with fact files on all your favourite ninja plus the most obscure characters, including the Ninjago Postman, Okino, and Clutch Powers.

Discover heroes and villains from 10 years of LEGO NINJAGO in the LEGO NINJAGO Character Encyclopedia New Edition – the ultimate handbook for fans of the NINJAGO world.

LEGO Creative Fun 12-in-1 (40411) Giveaway

The promotion for the LEGO Creative Fun 12-in-1 (40411) is currently underway on LEGO Shop@Home but if you don’t have anything on your wishlist, you can try to win one. LEGO sent over an extra set so I might as well give it away to one of you guys. I’ve already done a review of the set that you can check out here if you like.

The giveaway is through the widget below. It’s the same one I’ve been using for the past few years. All you have to do is to follow the instructions listed. You have until July 11 11:59 pm PST to enter. If you can’t see the widget, go to the giveaway page here.

a Rafflecopter giveaway

LEGO Seasonal Halloween Hayride (40423) Coming in August

LEGO has uploaded a brand new LEGO Seasonal set to Shop@Home with the Halloween Hayride (40423). It has 148 pieces and will retail for $12.99. This set will feature the return of small vignette sets in lieu of the character sets which they were alternated yearly with. It has a vintage tractor with a hay cart and a little entrance arch. The set also has two minifigures and a skeleton. The Halloween Hayride will be available on August 1.

Have fun at the Halloween Hayride (40423) with this awesome LEGO® Iconic building toy for kids. Youngsters can create a festive scene including a buildable entrance arch, vintage tractor, hay cart and lots of decorative details. The set features 2 minifigures with Halloween costume decoration and a skeleton figure for creative role play. An awesome gift idea for ages 7 and up, it also makes a fun, little display piece at a Halloween party.

• Get in the festive mood with this LEGO® Iconic Halloween Hayride playset for kids, featuring a buildable entrance arch, vintage tractor, hay cart, smiling skeleton figure and fun Halloween decorations and accessories.
• A terrific gift idea for ages 7 and up, this 147-piece set includes 2 minifigures: a tractor driver dressed up as a funny mummy and a girl with skeleton costume decoration for Halloween party role-play fun.
• The pumpkin entrance arch measures over 5” (13cm) high and 3” (10cm) wide. Together with the tractor, minifigures and accessories, it makes a cute display piece and the set easily fits

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LEGO Art Sets Officially Announced

LEGO has officially announced their newest line called LEGO Art. These new sets are in the pop art style and fans can “build” various people and characters into arts of work that you can either lean against a surface or hang them on the wall. There’s even a couple of them that you can combine sets (sold separately) to make a large canvas. In addition, each set also comes with a companion soundtrack that you can listen to while building. I’ve been told that these sets will be intended to be an ongoing evergreen theme.

Each set will retail for $119.99 and the Iron Man one will be available starting on August 1 while the others will be available on September 1. Check out the press release and more images of the sets below.

Older LEGO GWP Products Available in VIP Reward Center

If you missed out on some previous LEGO gift with purchase items from previous years, the Reward Center has a number of items available that you can redeem with your points.

Buildable 2×4 Red Brick – 1,300 points
DUPLO Photo Frame – 950 points
LEGO Creator Fountain – 1,400 points
LEGO VIP Tote Bag – 3,200 points
LEGO Iconic VIP Set – 500 points

Each item you purchase gets you a promotional code that you can use on your next Shop@Home purchase. The codes last for only 60 days so you’ll have to use them fairly quickly before they expire. Some of the items have a limit on how many you can get. I’m not sure how much inventory LEGO has on each item so hop on it if you see something you like.

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