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LEGO Ends Two-Year Promotional Partnership with The Sun

March 6, 2013 / Allen "Tormentalous" Tran

In some major news across the pond, LEGO announced today they have ended their two-year promotional partnership with The Sun. This comes after a parent took his anti-Page 3 campaign to LEGOLAND and Wapping. However, LEGO denies that ending the partnership was not linked to the online petition but the partnership naturally ended on it’s own.

Fiona Wright, Lego’s vice president and general manager in the UK and Ireland, told one anti-Page 3 supporter: “The recent promotion in the Sun was part of a two-year agreement which started in 2011 as part of our marketing strategy. This is our final promotion with the Sun.”

The Guardian notes that:

The Sun said the partnership officially ended in November 2012, and that the recent “Lucky Dip” promotion used stock from the previous agreement.

There’s no word as of now on how LEGO will handle their polybag promotions.

**Via Brickset**

LEGO Friends Wins Toy of the Year

February 9, 2013 / Allen "Tormentalous" Tran

At the famous Plaza Hotel in New York, the 13th annual Toy of the Year Awards were given out Saturday night at the 2013 American International Toy Fair. There were twelve awards to be won and The LEGO Group walked away with three awards. LEGO was the only toy manufacturer to win more than one award. The Architecture line won the Specialty Toy of the Year while the big winner was the LEGO Friends line won the Girl Toy of the Year as well as the coveted Toy of the Year title. LEGO Friends was introduced in early 2012 and became a big hit for the company and tonight, the theme joins a select group of toys to win the biggest award in the industry.

The Year’s Finest Toys and Games Unveiled at “OSCARS®” of the Toy Industry

LEGO® Friends from The Lego Group Grabs Coveted “Toy of the Year” Title;

LeapPad2(TM) by LeapFrog Enterprises, Inc. Bestowed Inaugural “People’s Choice” Award

NEW YORK, Feb. 9, 2013 /PRNewswire/ — Hundreds of toy executives and guests from around the world gathered in New York City this evening to honor the year’s top toys and industry icons at the 13(th) annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony.

A Toy Industry Association (TIA)-administered event in support of the Toy Industry Foundation (TIF), the “Oscars” of the toy industry took place at the Plaza Hotel, kicking off the 110(th) American International Toy Fair. Throughout the evening, TOTY Awards were presented across 12 categories

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LEGO Brick Patent Celebrates 55 Years Today

January 28, 2013 / Allen "Tormentalous" Tran

On January 28, 1958 at 1:58pm, Godtfred Kirk Christiansen and LEGO filed the patent for the modern LEGO brick. Before, the bricks’ locking ability were very limited and Christiansen and his engineers came up with an updated design for the now stud-and-tube coupling system, which we all know and love. This new design made all the models more stable with better locking ability. One unique feature is that the bricks will hold well together but can also be taken apart by anyone with ease. On this day 55 years ago, the original design was sent to Danish patent offices and patent DK92683C. Legetøjsbyggeelement. was granted on January 29, 1962. Many years after that, LEGO has became one of the most successful toy companies in the world.

The Brick Fan Turns 1 Year Old

January 18, 2013 / Allen "Tormentalous" Tran

Today, The Brick Fan turns 1 year old. As I stated in a previous blog post, I began blogging under a different URL but I had to change it to thebrickfan.com on this day in 2012. At first, I was just using this blog to review LEGO sets that I purchase but I shifted to adding LEGO news a few months in and has evolved into what you now see today.

Now for some interesting facts I’ve gathered on the site. In a year, there have been 449 blog posts and have gotten 143 article comments. As you can see on the stats below, the site didn’t get that much traffic until July when San Diego Comic-Con started and doubled again when news of the 2013 LEGO sets became public. The site got 418,660 unique visitors with 647,740 page loads. My goal for this year is to double the traffic that the site currently gets now.

Here’s some other neat stats:

Pages/Visit: 1.55
Avg. Visit Duration: 00:01:34
New Visitors: 81.33%
Returning Visitors: 18.66%
58.29% Search Traffic
27.20% Referral Traffic
14.51% Direct Traffic
Email Subscribers: 131
Facebook Page Likes: 1039
Twitter Followers: 2116

What I like the most about blogging is the friendships I’ve made this past year including, in no particular order, Richard over on Brick Fanatics, Stud from YourCreativeFriends, Beyond the Brick, the guys over at Brick Picker, Jeff, Ed, TheOrcKing, just to name a few. I would like to also thank our regular readers as well as the commenters who … Continue

LEGO Chinese Festival Galloping Horse Canvas (80119) Review

February 7, 2026 / Allen "Tormentalous" Tran

The other LEGO Chinese Festival 2026 set that we want to check out before the Chinese/Lunar New Year is the Galloping Horse Canvas (80119). The set has 1,650 pieces and retails for $109.99.

LEGO SMART Play Star Wars Sets Pre-Orders on LEGO Shop

January 9, 2026 / Allen "Tormentalous" Tran

The new LEGO SMART Play Star Wars sets are now available for pre-order on the LEGO Shop. The SMART Play system was first announced a few days ago at CES 2026 with mixed reactions. Some fans thought it was innovative while others didn’t want the technology at all. If you want to give the sets a fair shake, they do qualify for the LEGO Year of the Horse set with purchases of $70. The LEGO SMART Play Star Wars sets will be available on March 1 with more coming later on this year.

SMART Play: Darth Vader’s TIE Fighter (75241) – 473 pieces/$69.99

Introduce kids to the LEGO® Star Wars™ galaxy that plays back with this interactive building toy, featuring Darth Vader’s TIE Fighter (75421). Part of a range of sets powered by the LEGO SMART Play™ system, this All-In-One Set includes all SMART Play components – a SMART Brick and charger, a LEGO SMART minifigure and a SMART Tag – enabling responsive play, dynamic lights, sounds and more. Hear roaring engines as the TIE Fighter is launched and swooshed in different directions. Bring SMART Darth Vader to life. Dodge incoming fire from the Rebel outpost. Pull the trigger to activate laser-shooting sounds. Refuel and repair the iconic Star Wars vehicle at the Imperial fuel station. Help children get started, troubleshoot, control sound levels and download updates for enhanced SMART Play action with the LEGO SMART Assist App. A top Star Wars gift for boys and girls ages 8 plus, this set contains 473 pieces.

SMART

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LEGO Stranger Things The Creel House (11370) & WSQK Radio Station (40891) GWP Sold Out Online

January 1, 2026 / Allen "Tormentalous" Tran

In less than 24 hours after the release, the new LEGO Stranger Things: The Creel House (11370) and the corresponding WSQK Radio Station (40891) gift with purchase set has sold out on the LEGO Shop. No doubt the series finale of Stranger Things helped out with the sales. I’m also hearing that LEGO Stores were overwhelmed with shoppers for it along with the 2026 sets with the Creel House also selling out in stores. You can try to use the notify by email button on the product page or just follow our updates to see when it’ll go back in stock.

The LEGO Shop still has three GWP promotions going on with the main one being the LEGO Icons Vintage Parade Car (40913) which can be had with a $200 general purchase until January 11. You can also double up with the LEGO Year of the Horse (40779) with a purchase of $70. This GWP will run until January 11. Lastly, there’s a LEGO DUPLO Celebration Cake (30712) polybag with a DUPLO purchase of $40.

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