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Today, LEGO celebrates the day that the LEGO brick was born which was when the design of the LEGO brick was patented in Denmark back in 1958. It is pretty much one of the most important events in LEGO history since it eventually gave us the “building blocks” for the LEGO System. Without it, we wouldn’t have any builders or AFOLs in general.

On January 28, 1958 at precisely 1.58 pm the application for the very first LEGO® brick patent was filed at the Danish Directorate for Patents and Trademarks. Soon after, patent applications were filed in numerous countries around the world.

In the months after the application for the Danish patent, applications were filed in countries such as Norway (March 12, 1958), Sweden (March 22, 1958), Germany (April 10, 1958) and Holland (April 14, 1958). Also in 1958, applications were filed in France, Belgium, Switzerland, and Italy.

The following year, in 1959, the LEGO reach was increased even further to include countries such as Israel, South Africa, England, Poland, Ireland, Turkey, Finland, Portugal and Spain.

And today, as we know, LEGO play is reaching millions of children all over the world.

LEGO has given an update on a couple of new VIP Rewards for February 2021 in the LEGO Rewards Center. We can now confirm that starting on February 1, LEGO will be offering the LEGO Pirates Collectible Coin, while supplies last. There’s no word on the cost but I assume it’ll be 1,150 VIP points which is the same as the Castle one that is still being currently offered. You can see what it looks like in the image above.

There will also be a sweepstakes which will run from January 31 – February 21. There was no mentioning on what the sweepstakes will be for.

We have already seen some of the promotions that will be happening next month on the Store Calendar but there is an additional in-store promotion at select stores from February 1-14. LEGO will be giving away Lunar New Year Red Envelopes with any gift card purchase over $20.

This is usually the time of the year where we get excited for some of the toy fairs that where we get details of the 2HY LEGO sets. Unfortunately, the COVID-19 pandemic is still wrecking havoc around the world and that means that many of the events that should be happening have been delayed further or cancelled altogether. The big one is the New York Toy Fair which is when we get a first glimpse at the sets but they have announced that the show will not be taking place this year, at least in New York. It was originally planned for May 2021. In addition, the London Toy Fair has announced that their event will not be taking place either while the Nuremberg Toy Fair has been pushed to summer 2021.

Obviously this is disappointing but not unexpected and understandable due to the events happening throughout the world. LEGO has been doing their own reveals, as seen late last year, when they revealed some of the new products that have been recently released on the LEGO Shop. It’s wishful thinking but maybe they could something like what Hasbro is doing with Hasbro Pulse and Fan First Friday’s where they reveal new products every week but that probably won’t happen. As least we’ll still get guaranteed reveals of the D2C sets that will be released this year.