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The LEGO Group has announced that they have joined the European Commission’s Green Consumption Pledge pilot program to strengthen their commitment to lowering its carbon footprint. In addition, the company is committed to ensure LEGO’s climate data is easily accessible to the public and promoting sustainable practices.

LEGO Group joins forces with European Commission by signing up to the Green Consumption Pledge: a pilot initiative on climate action

The LEGO Group has joined the European Commission’s new Green Consumption Pledge pilot initiative – one of the first companies to sign up to this climate action initiative. By joining the pledge, the LEGO Group reinforces its commitment to lower its carbon footprint and help consumers make more sustainable choices.

A virtual event was hosted in Brussels, Belgium on January 25, 2021 to announce the Green Consumption Pledge and participation by L’Oréal, Colruyt Group, Decathlon and Renewd, as well as the LEGO Group. VP of Environmental Responsibility at the LEGO Group, Tim Brooks, announced our commitment in a video:

“Businesses need to play a core role in the transition to a low-carbon and circular economy. And we know we can’t do this alone. This is why we are committed to joining forces with legislators, consumers, experts and partners and work together to have a positive impact on the planet.”

The pilot programme is based on a set of five core climate action pledges. Participating companies are required to take concrete measures in at least three of the five pledge areas and progress will be measured and assessed on

Today, LEGO celebrates the day that the LEGO brick was born which was when the design of the LEGO brick was patented in Denmark back in 1958. It is pretty much one of the most important events in LEGO history since it eventually gave us the “building blocks” for the LEGO System. Without it, we wouldn’t have any builders or AFOLs in general.

On January 28, 1958 at precisely 1.58 pm the application for the very first LEGO® brick patent was filed at the Danish Directorate for Patents and Trademarks. Soon after, patent applications were filed in numerous countries around the world.

In the months after the application for the Danish patent, applications were filed in countries such as Norway (March 12, 1958), Sweden (March 22, 1958), Germany (April 10, 1958) and Holland (April 14, 1958). Also in 1958, applications were filed in France, Belgium, Switzerland, and Italy.

The following year, in 1959, the LEGO reach was increased even further to include countries such as Israel, South Africa, England, Poland, Ireland, Turkey, Finland, Portugal and Spain.

And today, as we know, LEGO play is reaching millions of children all over the world.

LEGO has given an update on a couple of new VIP Rewards for February 2021 in the LEGO Rewards Center. We can now confirm that starting on February 1, LEGO will be offering the LEGO Pirates Collectible Coin, while supplies last. There’s no word on the cost but I assume it’ll be 1,150 VIP points which is the same as the Castle one that is still being currently offered. You can see what it looks like in the image above.

There will also be a sweepstakes which will run from January 31 – February 21. There was no mentioning on what the sweepstakes will be for.

We have already seen some of the promotions that will be happening next month on the Store Calendar but there is an additional in-store promotion at select stores from February 1-14. LEGO will be giving away Lunar New Year Red Envelopes with any gift card purchase over $20.